ENG|ITA
CLIENT ONLY

Cappelli Identity Design declines its brand design consultancy in:


BRAND AND CORPORATE IDENTITY

Creating a design that expresses a brand in a compelling and powerful way is the heart of corporate identity. The image of the corporate identity or brand remains in the memory of people. For this reason it is necessary to study it carefully the positioning and repositioning strategies, the brand development and all the institutional materials.

• COMPETITORS AND OPPORTUNITY ANALYSIS
• BRAND STRATEGY
• BRAND PORTFOLIO STRATEGY
• BRAND POSITIONING & REPOSITION ING
• VALUE PROPOSITION
• NAMING & MESSAGING
• BRAND LAUNCHES & IMPLEMENTATION PLANNING
• LAUNCH PROGRAMS
• MARKETING PLANS
• BRAND DESIGN
• CORPORATE IDENTITY
• DESIGN SYSTEMS & COLLATERAL
BTL

We mean the BTL as the set of strategic marketing tools designed to enhance the quality of products and to communicate the company philosophy and values. This is why each brochure, flyer, invitation, totem or similar encloses the expression of the core business and especially the way in which the company operates.

• CONTENT PROCESSING
• EDITORIAL DESIGN
• SIGNAGE SYSTEM
ATL

The ATL works on the emotional sphere of people, therefore, with the aim to create an advertising campaign in line with the communication and business objectives, we based on markets and products analysis. From here, we start the creation of a advertising strategy that is both creative, effective and unique.

• MEDIA PLANNING
• ADVERTISING CAMPAIGN
MULTIMEDIA

Not be present on the internet has become inconceivable. But far more important is to be present in the most appropriate, innovative way and in line with corporate identity. Thanks to knowledge of the opportunities that the web and all the multimedia facilities, we design the best for our customer. We design and implement websites, portals and IT platforms through the use of Content Management Solutions. We plan solutions and strategies for social networks. We create multimedia and interactive products, visualizations.

• DIGITAL & SOCIAL MEDIA STRATEGY
• AUDIO & ANIMATION
• WEBSITE DESIGN & BUILD
• APPLICATION DESIGN & PROGRAMMING
• CONTENT MANAGEMENT SOLUTIONS
• SEO & SEM
EVENT & EXHIBIT

Attention to design, image and every detail of the events, exhibitions and fairs is essential to be able to communicate visually brand strength. For this reason, we guide our clients toward achieving the best image return through the booth design, exhibition spaces and preparations for the convention and meetings.

• TRADE SHOWS & EVENTS
• STRUCTURAL DESIGN
• EVENTS PLANNING
• CORPORATE INTERIORS
• RETAIL DESIGN
DESIGN

An appropriate packaging can improve the prospects for sales of a product. Therefore, it is necessary to study it in all its special features to make it attractive, communicative and innovative for the relevant public. This applies to each type of product, whether belonging to the publishing, music, food & beverage or telecommunications industry.

• BOOK DESIGN
• MUSIC PACKAGING DESIGN
• PRODUCT PACKAGING DESIGN
NEWS
Dynamic brand for Venice

Dynamic brand for Venice

A dynamic identity system by Cappelli Design for Vela Spa, in order to promote the new tourist service in Venice Vaporetto dell'Arte Canal Grande.

DAMA Book & Design Store

DAMA Book & Design Store

Cappelli Design signed the concept, naming, interior design, brand and corporate identity for DAMA, the concept store for design and arts lovers.
www.damabookdesign.com

Dynamic brand on ADV

Dynamic brand on ADV

ADV - Strategie di comunicazione publishes the article "Brand dinamico e sperimentazione" about Cappelli Design and its last work for Geores.

Dynamic brand

Dynamic brand

Cappelli Design designed a dynamic brand for Geores, in order to create an advanced identity system.
www.geores.it

Nuova Sanità

Nuova Sanità

Our Agency is now in charge of the corporate image and communication for Nuova Sanità, a healthcare start up.
www.nuovasanita.com

FeelFood, Sapienza University

FeelFood, Sapienza University

Cappelli drew the image of the project of Sapienza University for the Fuori Salone 2011.
sparkling.iaiamichi.com/it/evento.html

EGL - Energia Viva

EGL - Energia Viva

Cappelli Identity Design signed the new advertising campaign of EGL - Energia Viva.
www.egl.eu/eglit/it/home.html