On 29 September we told the Dynamic brand at the Innovation Snack powered by Lavazza in Turin, within the innovation and networking framework of Talent Garden Fondazione Agnelli.

Cappelli Identity Design TAG Fondazione Agnelli
Cappelli Identity Design TAG Fondazione Agnelli

An opportunity to recount the evolution of design concerning the socio-cultural development of our time. A time in which values take on an even deeper meaning even for brands, which become vehicles of identity, uniqueness and evolution. Dynamic brand identities, protagonists of the studio’s design process, represent the new communicative methodology of the contemporary, in relation to the time and space we inhabit, to evolve together with the people they represent.


Emanuele Cappelli presented the book Dynamic brand. The new methodology of brand communication published by Skira.

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