Kering Group, The Mall

Kering Group, The Mall

  • Visual Design
  • Below the line
  • Advertising
  • Exhibit Design
  • Social Media
  • Film
  • Illustration

In developing The Mall Visual Design and Advertising campaign, we based the project on those elements that make the luxury outlet immediately distinguishable. The Mall represents an exciting experience among the beauties from all over the world. Located in strategic areas in Italy, the Mall luxury outlets offer elegant settings and luxury products in the evocative contexts of Tuscany and Italian Riviera, and creates a unique atmosphere of elegance and functionality. All these elements have been redesigned into our project for The Mall. Through colors and styling, our concept captures an experience that will not be easlily forgotten.

Capelli Identity Design for Kering Group, The Mall
Capelli Identity Design for Kering Group, The Mall
Capelli Identity Design for Kering Group, The Mall
Capelli Identity Design for Kering Group, The Mall
Capelli Identity Design for Kering Group, The Mall
CREATIVE DIRECTION Emanuele Cappelli
ART DIRECTION Andrea Fiori
ILLUSTRATION Andrea Fiori
EXHIBIT DESIGN Emiliano Gatti
SOCIAL MEDIA STRATEGY Arianna Cappelli, Marta Marcias, Margherita Pinto
FILM DIRECTION Alain Parroni
PHOTOGRAPHY DIRECTION Girolamo Capuano
COORDINATION Elisabetta Auriemma

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