MADdoll

MADdoll

  • Brand Design
  • Corporate Identity
  • Advertising
  • Website
  • Video

The Corporate Identity concept we designed for MADdoll production company is based on a thorough analysis of its distinctive characteristics. Thus, we highlighted the principles of integrity and respect MADdoll communicates uniquely and forthrightly. The doll, expression of the mad and playful reality she represents, is the very protagonist of our idea. She plays with conventional means of communication and scatters them randomly. The result depicts MADdoll’s nature, where functionality and efficiency are presented fancifully and unconventionally.

Capelli Identity Design for MADdoll
Capelli Identity Design for MADdoll
Capelli Identity Design for MADdoll
CREATIVE DIRECTION Emanuele Cappelli
ACCOUNT MANAGER Sara Prontera
WEB DESIGN Alessandro Bigi
ILLUSTRATION Stefano Bellucci Sessa

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