RUFA - Rome University of Fine Arts

RUFA - Rome University of Fine Arts

  • Dynamic Brand
  • Interactive Brand
  • Corporate Identity
  • Communication Design
  • Digital Design
  • Web Design
  • Wayfinding
  • Information Gaphics

The new brand and corporate system designed for RUFA is part of a repositioning strategy to reflect effectively values, identity and level of excellence achieved by the Academy. The brand we designed for RUFA is a dynamic and interactive brand. The concept of the project draws inspiration from the Academy daily life itself: a vibrant and multidisciplinary academic environment open to cultural exchange and contamination. The logo consists of two parts in continuous relation to each other: the institutional part with the RUFA lettering, and an interactive part whose lettering and shapes are constantly altered by external inputs. The principles of dynamism and interactivity used for the initial concept are then applied to all the communication touchpoints designed for RUFA, in a motion of graphic and conceptual continuity.

Capelli Identity Design for RUFA - Rome University of Fine Arts
Capelli Identity Design for RUFA - Rome University of Fine Arts
Capelli Identity Design for RUFA - Rome University of Fine Arts
Capelli Identity Design for RUFA - Rome University of Fine Arts
Capelli Identity Design for RUFA - Rome University of Fine Arts
Capelli Identity Design for RUFA - Rome University of Fine Arts
Capelli Identity Design for RUFA - Rome University of Fine Arts
Capelli Identity Design for RUFA - Rome University of Fine Arts
Capelli Identity Design for RUFA - Rome University of Fine Arts
Capelli Identity Design for RUFA - Rome University of Fine Arts
Capelli Identity Design for RUFA - Rome University of Fine Arts
Capelli Identity Design for RUFA - Rome University of Fine Arts
Capelli Identity Design for RUFA - Rome University of Fine Arts
Capelli Identity Design for RUFA - Rome University of Fine Arts
Capelli Identity Design for RUFA - Rome University of Fine Arts
Capelli Identity Design for RUFA - Rome University of Fine Arts
CREATIVE DIRECTION Emanuele Cappelli
ART DIRECTION Emanuele Cappelli, Andrea Fiori
COPYWRITING Alessandra Giacomelli
STRATEGY Arianna Cappelli
WEB DEVELOPMENT Tommaso Biondo
DIGITAL STRATEGY Marta Marcias
DIGITAL DESIGN Martina Marabitti
PHOTOGRAPHY Christian Rizzo
SIGNAGE SYSTEMS Emiliano Gatti

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