RUFA - Rome University of Fine Arts

  • Interactive Brand
  • Dynamic Brand
  • Corporate Identity
  • Editorial Design
  • Digital Design
  • Web Design
  • Way finding

The new brand and corporate system designed for RUFA is part of a re-positioning strategy that really reflects values, identity and the high level achieved by the Academy. For RUFA we designed a dynamic and interactive brand. The concept of the project takes inspiration from the Academy life: a vibrant and multidisciplinary university environment and a place open to exchange and cross-contamination. The logo is composed of two parts which are in continuous relation. An institutional part with lettering RUFA plus an interactive one, where the lettering and the shapes vary on the basis of external inputs. The initial concept and the principle of dynamism and interaction are then applied on all communication touchpoints designed for RUFA.

CREATIVE DIRECTION Emanuele Cappelli
ART DIRECTION Emanuele Cappelli, Andrea Fiori
COPYWRITING Alessandra Giacomelli
STRATEGY Arianna Cappelli
WEB DEVELOPMENT Tommaso Biondo
DIGITAL STRATEGY Marta Marcias
DIGITAL DESIGN Martina Marabitti, Chiara Tedone
WAYFINDING SYSTEM Emiliano Gatti

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