RC 2016 — Karim Rashid

RC 2016 — Karim Rashid

  • Concept
  • Creative Direction
  • Art Direction
  • Visual Design
  • Web Design
  • Event
  • Social Media

Egyptian New York-based Karim Rashid is Guest of Honor and Chair of the Committee for RUFA Contest 2nd edition. As one of the most influential contemporary industrial designers, Rashid meets RUFA students confronting themselves with the theme of the year: “How deep are your roots?”. RUFA Contest, created by Emanuele Cappelli and promoted by RUFA Rome University of Fine Arts, is designed to be a time for exchange and cultural contamination between Italian and international creative communities. Art, cinema and design merge into twenty-five selected projects, and dance and music performances to portray the theme of the year from different perspectives. The Guest of Honor, a world-class artist, gives the twenty-five selected students a master class during the day of the event, and subsequently picks the winner in occasion of the award ceremony, an engaging dialogue with a national and international audience.

Capelli Identity Design for RC 2016 — Karim Rashid
Capelli Identity Design for RC 2016 — Karim Rashid
Capelli Identity Design for RC 2016 — Karim Rashid
Capelli Identity Design for RC 2016 — Karim Rashid
Capelli Identity Design for RC 2016 — Karim Rashid
Capelli Identity Design for RC 2016 — Karim Rashid
Capelli Identity Design for RC 2016 — Karim Rashid
Capelli Identity Design for RC 2016 — Karim Rashid
Capelli Identity Design for RC 2016 — Karim Rashid
Capelli Identity Design for RC 2016 — Karim Rashid
Capelli Identity Design for RC 2016 — Karim Rashid
EVENT DIRECTION Mauro Stancati
COPYWRITING Alessandra Giacomelli
VISUAL DESIGN Emanuele Cappelli
EXECUTIVE Chiara Tedone, Andrea Fiori, Emiliano Gatti
SOCIAL MEDIA STRATEGY Arianna Cappelli, Marta Marcias, Margherita Pinto
COMPUTER ANIMATION MBanga Studio
SET DESIGN Stefania Conti, Alessandro Vergoz, Francesco Filosa
WEB DEVELOPMENT Tommaso Biondo
PHOTOGRAPHY Francesca Salvati, Chiara Giancamilli, Antonio Gatti
FILM Alessia Capuccini, Gino D'Amico
IDEA AND CREATIVE DIRECTION Emanuele Cappelli

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