ikono On Air Festival

ikono On Air Festival

  • Brand Design
  • Corporate Identity
  • Software Development
  • Below the line
  • Advertising
  • Web TV
  • Post Production

Expressing the idea of absolute truth in art, and condensing it. This is the concept we designed to develop the Brand Identity for ikono On Air Festival, a pioneering event promoted by ikonoTV. The identity system we designed is of a generative kind: the interplay between forms and complementary colors establishes a visual story leading towards an emotional response. In the worldwide context of the first on air festival for international video art, the focus is the artwork itself, as the one and only source of truth.

Capelli Identity Design for ikono On Air Festival
Capelli Identity Design for ikono On Air Festival
Capelli Identity Design for ikono On Air Festival
Capelli Identity Design for ikono On Air Festival
Capelli Identity Design for ikono On Air Festival
Capelli Identity Design for ikono On Air Festival
Capelli Identity Design for ikono On Air Festival
CREATIVE DIRECTION Emanuele Cappelli
ART DIRECTION Francesco Di Muro
DESIGNER Andrea Fiori
LOGO ANIMATION Emiliano Gatti
WEB STRATEGY Arianna Cappelli
COMMUNICATION STRATEGY Sara Prontera
WEB TV DEVELOPMENT Tommaso Biondo

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