Italian Pavilion Venice

Italian Pavilion Venice

  • Branding
  • Visual Design
  • Exhibit Design
  • Interaction Design
  • Video Animation
  • Product Design
  • Pattern

The 50th anniversary of 1968, a fragment of time experienced by history and collective imagination as symbolic of social and political transformations, as much as transformations in custom, communication and arts. Italian cinema of the 60s produced legendary masterpieces and Italian directors, along with cinematographers, scenographers and costume designers, interpreted reality with the greatest results, in such a revolutionary way, often controversially, at times ironically and grotesquely. Influenced by visual art, especially Op art and design, they reinvented conventional codes and created movie sets to be aesthetically original, elegant and eccentric. This is the spirit in which Italian Pavilion Venice celebrates those formidable years where the dialogue between contemporary art and cinema proved the extraordinary dynamism of the Italian culture. An immersive ambience interacting with people is the way the Italian Pavilion celebrates Italian cinema.

CREATIVE DIRECTION Emanuele Cappelli
ICONOGRAPHIC CONTENTS Raffaele Simongini
ART DIRECTION Emanuele Cappelli
VISUAL AND MOTION DESIGN Andrea Fiori, Giulia Martino, Martina Marabitti
EXHIBIT DESIGN Iris Pedro Tatay
INTERACTION DESIGN Emanuele Tarducci
PRODUCTION MANAGEMENT Emiliano Gatti, Tommaso Biondo
PHOTOGRAPHY Christian Rizzo

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