Muza

Muza

  • Brand design
  • Corporate identity
  • Wayfinding system
  • App design

Time is not a univocal stream. It depends on you, other individuals and what you are looking at. We took care of the challenging project of developing a new museum typology for Malta together with 3TI Lab. We designed a Generative Brand, that interacts with visitors and changes according to 2 variables: time within the day fixes the angle of the shade and colors, while the number of visitors within the museum, registered by NFC system, changes the intensity of the light on each letter of the logo. So the logo itself will be switched on/ off according to the interest and the actions of visitors.

Capelli Identity Design for Muza
Capelli Identity Design for Muza
Capelli Identity Design for Muza
Capelli Identity Design for Muza
Capelli Identity Design for Muza
Capelli Identity Design for Muza
Capelli Identity Design for Muza
Capelli Identity Design for Muza
Capelli Identity Design for Muza
Capelli Identity Design for Muza
Capelli Identity Design for Muza
CREATIVE DIRECTION Emanuele Cappelli
ART DIRECTION Andrea Fiori
WAYFINDING Emiliano Gatti
ARCHITECTURE Paolo Rossi, Antonello Stella, Valerio Rompietti

This site uses profiling cookies (also of third parties) to provide navigation and advertising in line with your preferences. If you want to know more click here

I Agree