Thangi

Thangi

  • Naming
  • Brand design
  • Corporate identity

The design of the Thangi Dynamic brand and identity system is inspired by the morphology and colors of the region of Kashmir, differentiating the male and female products lines through abstraction of medical genitalia images. We took inspiration from the art of tailoring sewing, where the wise gesture of the action matches with the idea of softness and warmth, features of the textures and fabrics.

Capelli Identity Design for Thangi
Capelli Identity Design for Thangi
Capelli Identity Design for Thangi
Capelli Identity Design for Thangi
Capelli Identity Design for Thangi
Capelli Identity Design for Thangi
Capelli Identity Design for Thangi
Capelli Identity Design for Thangi
CREATIVE DIRECTION Emanuele Cappelli
ART DIRECTION Andrea Fiori
NAMING Arianna Cappelli, Sara Prontera

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