Vela, City of Venice

Vela, City of Venice

  • Brand design
  • Corporate Identity
  • Below the line
  • Advertising
  • Web site
  • Map design
  • Video spot
  • 3D modelling

Vaporetto of Arte Canal Grande is the most important tourist service in Venice. The challenge: design a brand identity with a great visual impact able to “speak” to tourists through the language of art. The identity system is represented by a dynamic brand which uses recognisable symbols worldwide, artworks, water and gold colors, features of Venice.

Capelli Identity Design for Vela, City of Venice
Capelli Identity Design for Vela, City of Venice
Capelli Identity Design for Vela, City of Venice
Capelli Identity Design for Vela, City of Venice
Capelli Identity Design for Vela, City of Venice
Capelli Identity Design for Vela, City of Venice
Capelli Identity Design for Vela, City of Venice
Capelli Identity Design for Vela, City of Venice
Capelli Identity Design for Vela, City of Venice
Capelli Identity Design for Vela, City of Venice
Capelli Identity Design for Vela, City of Venice
Capelli Identity Design for Vela, City of Venice
Capelli Identity Design for Vela, City of Venice
Capelli Identity Design for Vela, City of Venice
Capelli Identity Design for Vela, City of Venice
CREATIVE DIRECTION Emanuele Cappelli
ART DIRECTION Francesco Di Muro
COPYWRITING Sara Prontera
COMMUNICATION STRATEGY Arianna Cappelli
HISTORIC DOCUMENTATION Cinzia Garzoni
PRODUCTION MANAGER Emiliano Gatti

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