{"id":19568,"date":"2022-05-28T11:06:06","date_gmt":"2022-05-28T11:06:06","guid":{"rendered":"https:\/\/www.cappellidesign.com\/blog\/de-relieve\/emanuele-cappelli-tedx-modena\/"},"modified":"2025-12-01T16:59:14","modified_gmt":"2025-12-01T16:59:14","slug":"emanuele-cappelli-tedx-modena","status":"publish","type":"post","link":"https:\/\/www.cappellidesign.com\/es\/news\/emanuele-cappelli-tedx-modena\/","title":{"rendered":"Emanuele Cappelli en el TEDx de M\u00f3dena para una nueva idea de futuro: la Dynamic brand"},"content":{"rendered":"\t\t
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La Dynamic brand es una forma de ver el mundo. El dise\u00f1o es el pensamiento en torno al cual se mueve esta visi\u00f3n. Emanuele Cappelli, dise\u00f1ador y fundador del estudio Cappelli Identity Design, es el creador de este nuevo enfoque de la comunicaci\u00f3n de marca que, a lo largo de los a\u00f1os, se ha convertido en objeto de estudio en numerosas academias y universidades internacionales, para convertirse m\u00e1s tarde, en 2022, en una monograf\u00eda editada por la editorial Skira, titulada <\/span>Dynamic Brand. The new methodology<\/span> of<\/span> brand communication <\/span><\/a>ya est\u00e1 disponible en todo el mundo.<\/span><\/p>

El s\u00e1bado 28 de mayo de 2022, Emanuele Cappelli particip\u00f3 como ponente en la edici\u00f3n The Future You<\/a> del TEDx de M\u00f3dena, sobre el escenario del Teatro Storchi. Una oportunidad para hablar sobre el futuro y volver a posicionar a <\/span>las personas al centro <\/span>de la narrativa de marca, eliminando as\u00ed su papel como meros consumidores.<\/span><\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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La Dynamic brand, como se presenta en el libro Betti Marenko<\/strong>, Reader in Design and Techno-Digital Futures Central Saint Martins, University of the Arts Londons, <\/span>es una visi\u00f3n de dise\u00f1o maravillosamente enriquecedora de lo que es posible alcanzar cuando se cultivan personas, no ganancias. Y los seres humanos son vistos como tales, no como consumidores, poni\u00e9ndose en valor las relaciones y no las tendencias<\/span>.<\/span><\/em><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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La marca din\u00e1mica, contin\u00faa explicando en el pr\u00f3logo Steven Heller<\/strong>, Copresidente del Departamento de Dise\u00f1o como Autor del MFA, Asesor Especial de Nuevos Programas del Presidente de la School of Visual Arts, Columnista Visual del New York Times Book Review<\/span> establece una forma mental que constituye una poderosa combinaci\u00f3n de realidad y percepci\u00f3n.<\/span><\/em><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\tPurchase a copy<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\tFind out more on special editions<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

La Dynamic brand es una forma de ver el mundo. El dise\u00f1o es el pensamiento en torno al cual se mueve esta visi\u00f3n. Emanuele Cappelli, dise\u00f1ador y fundador del estudio Cappelli Identity Design, es el creador de este nuevo enfoque de la comunicaci\u00f3n de marca que, a lo largo de los a\u00f1os, se ha convertido […]<\/p>\n","protected":false},"author":12,"featured_media":19087,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[384],"tags":[472,835],"acf":[],"yoast_head":"\nEmanuele Cappelli en el TEDx M\u00f3dena<\/title>\n<meta name=\"description\" content=\"El s\u00e1bado 28 de mayo de 2022, Emanuele Cappelli particip\u00f3 como ponente en la edici\u00f3n The Future You del TEDx de M\u00f3dena\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cappellidesign.com\/es\/news\/emanuele-cappelli-tedx-modena\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta 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