{"id":20199,"date":"2022-11-07T10:23:22","date_gmt":"2022-11-07T10:23:22","guid":{"rendered":"https:\/\/www.cappellidesign.com\/blog\/de-relieve\/olivetti-readings-dynamic-brand\/"},"modified":"2024-05-03T10:33:33","modified_gmt":"2024-05-03T10:33:33","slug":"olivetti-readings-dynamic-brand","status":"publish","type":"post","link":"https:\/\/www.cappellidesign.com\/es\/news\/olivetti-readings-dynamic-brand\/","title":{"rendered":"Presentaci\u00f3n del libro Dynamic brand en Olivetti Readings"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"20199\" class=\"elementor elementor-20199 elementor-20027\">\n\t\t\t\t\t\t<div class=\"elementor-inner\">\n\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7f5afce5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7f5afce5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-74ccf6e8\" data-id=\"74ccf6e8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e6de8c2 elementor-widget elementor-widget-text-editor\" data-id=\"e6de8c2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p class=\"p1\">Del 7 al 21 de noviembre la cultura empresarial vuelve a ser protagonista en toda Italia y entre las iniciativas del evento anual organizado por <b>Museimpresa<\/b>,<b>&nbsp;<\/b><b style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Akkurat, Sans-serif;\">Associazione Archivio Storico Olivetti <\/b>aporta numerosos proyectos nuevos dedicados al patrimonio de Olivetti.<\/p>\n<p class=\"p1\">En el marco del proyecto <b style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Akkurat, Sans-serif;\">Olivetti Readings<\/b><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Akkurat, Sans-serif; font-weight: var( --e-global-typography-text-font-weight );\">, <\/span>con motivo de<span class=\"Apple-converted-space\">&nbsp;<\/span><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Akkurat, Sans-serif; font-weight: var( --e-global-typography-text-font-weight );\"><b>Ivrea Capitale Italiana del Libro 2022<\/b><\/span><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Akkurat, Sans-serif; font-weight: var( --e-global-typography-text-font-weight );\">, <\/span>participaremos presentando el libro<span class=\"Apple-converted-space\">&nbsp;<\/span><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Akkurat, Sans-serif; font-weight: var( --e-global-typography-text-font-weight );\"><a href=\"https:\/\/www.cappellidesign.com\/it\/dynamic-brand\/\" target=\"_blank\" rel=\"noopener\">Dynamic brand <\/a><\/span>en el que contaremos el nuevo modelo de trabajo aplicado al dise\u00f1o y la comunicaci\u00f3n contempor\u00e1neos.<\/p>\n<p class=\"p1\">Dise\u00f1ar a trav\u00e9s de la metodolog\u00eda de la marca din\u00e1mica significa devolver el papel de la persona al centro de la comunicaci\u00f3n corporativa, desarrollando una comunicaci\u00f3n fluida y coherente en todos los medios de comunicaci\u00f3n.<\/p>\n<p class=\"p1\">Un libro que relata m\u00e1s de 10 a\u00f1os de estudio a trav\u00e9s de los proyectos desarrollados y las numerosas experiencias compartidas.<\/p>\n<p class=\"p1\">En esta ocasi\u00f3n se presenta al p\u00fablico la nueva version de la font&nbsp;<a href=\"https:\/\/www.cappellidesign.com\/it\/progetti\/font-ot-l22-olivetti\/\"><b>OT L22 Type Variable<\/b><\/a>, inspirada en la m\u00e1quina de escribir Olivetti Lettera 22,&nbsp;<span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Akkurat, Sans-serif; font-weight: var( --e-global-typography-text-font-weight );\">el <\/span><strong style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Akkurat, Sans-serif;\">24 de noviembre<\/strong><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Akkurat, Sans-serif; font-weight: var( --e-global-typography-text-font-weight );\"> de 2022<\/span><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Akkurat, Sans-serif; font-weight: var( --e-global-typography-text-font-weight );\">&nbsp;en la sede de Associazione Archivio Storico Olivetti en via Miniere 31, Ivrea \u2013 Italia.<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0752774 elementor-widget elementor-widget-spacer\" data-id=\"0752774\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0057bc3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0057bc3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-c873e65\" data-id=\"c873e65\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7a00936 elementor-widget elementor-widget-image\" data-id=\"7a00936\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/www.cappellidesign.com\/wp-content\/uploads\/2022\/11\/OTL22-Variable-AASO-3-1024x683.jpeg\" class=\"attachment-large size-large wp-image-21648\" alt=\"OT L22 Variable AASO \u2013 3\" srcset=\"https:\/\/www.cappellidesign.com\/wp-content\/uploads\/2022\/11\/OTL22-Variable-AASO-3-1024x683.jpeg 1024w, https:\/\/www.cappellidesign.com\/wp-content\/uploads\/2022\/11\/OTL22-Variable-AASO-3-300x200.jpeg 300w, https:\/\/www.cappellidesign.com\/wp-content\/uploads\/2022\/11\/OTL22-Variable-AASO-3-768x512.jpeg 768w, https:\/\/www.cappellidesign.com\/wp-content\/uploads\/2022\/11\/OTL22-Variable-AASO-3-1536x1024.jpeg 1536w, https:\/\/www.cappellidesign.com\/wp-content\/uploads\/2022\/11\/OTL22-Variable-AASO-3-600x400.jpeg 600w, https:\/\/www.cappellidesign.com\/wp-content\/uploads\/2022\/11\/OTL22-Variable-AASO-3-1280x853.jpeg 1280w, https:\/\/www.cappellidesign.com\/wp-content\/uploads\/2022\/11\/OTL22-Variable-AASO-3-900x600.jpeg 900w, https:\/\/www.cappellidesign.com\/wp-content\/uploads\/2022\/11\/OTL22-Variable-AASO-3.jpeg 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-a8dc843\" data-id=\"a8dc843\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-be1e2ed elementor-widget elementor-widget-image\" data-id=\"be1e2ed\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/www.cappellidesign.com\/wp-content\/uploads\/2022\/11\/OTL22-Variable-AASO-6-1024x683.jpeg\" class=\"attachment-large size-large wp-image-21657\" alt=\"OT L22 Variable AASO \u2013 6\" srcset=\"https:\/\/www.cappellidesign.com\/wp-content\/uploads\/2022\/11\/OTL22-Variable-AASO-6-1024x683.jpeg 1024w, https:\/\/www.cappellidesign.com\/wp-content\/uploads\/2022\/11\/OTL22-Variable-AASO-6-300x200.jpeg 300w, https:\/\/www.cappellidesign.com\/wp-content\/uploads\/2022\/11\/OTL22-Variable-AASO-6-768x512.jpeg 768w, https:\/\/www.cappellidesign.com\/wp-content\/uploads\/2022\/11\/OTL22-Variable-AASO-6-1536x1024.jpeg 1536w, https:\/\/www.cappellidesign.com\/wp-content\/uploads\/2022\/11\/OTL22-Variable-AASO-6-600x400.jpeg 600w, https:\/\/www.cappellidesign.com\/wp-content\/uploads\/2022\/11\/OTL22-Variable-AASO-6-1280x853.jpeg 1280w, https:\/\/www.cappellidesign.com\/wp-content\/uploads\/2022\/11\/OTL22-Variable-AASO-6-900x600.jpeg 900w, https:\/\/www.cappellidesign.com\/wp-content\/uploads\/2022\/11\/OTL22-Variable-AASO-6.jpeg 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0a16827 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0a16827\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b1f8eb0\" data-id=\"b1f8eb0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d760cd1 elementor-widget elementor-widget-spacer\" data-id=\"d760cd1\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d234b8 elementor-widget elementor-widget-text-editor\" data-id=\"7d234b8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<h3 class=\"p1\">Los oradores<\/h3><p><strong>Gaetano di Tondo<\/strong>, Presidente de Associazione Archivio Storico Olivetti<\/p><p><strong>Emanuele Cappelli<\/strong>, Founder &amp; Creative Director del estudio Cappelli Identity Design \u2013 Profesor de Marca Din\u00e1mica y Dise\u00f1o Gr\u00e1fico<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ebe6e0c elementor-widget elementor-widget-spacer\" data-id=\"ebe6e0c\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2ed4c11 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2ed4c11\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1e5b5a2\" data-id=\"1e5b5a2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-57a39ec elementor-aspect-ratio-169 elementor-widget elementor-widget-video\" data-id=\"57a39ec\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;,&quot;aspect_ratio&quot;:&quot;169&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-wrapper elementor-fit-aspect-ratio elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen title=\"vimeo Video Player\" src=\"https:\/\/player.vimeo.com\/video\/646853463?color&amp;autopause=0&amp;loop=0&amp;muted=0&amp;title=0&amp;portrait=0&amp;byline=0#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f1d6d6c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f1d6d6c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ce250ac\" data-id=\"ce250ac\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-79a02e8 elementor-widget elementor-widget-spacer\" data-id=\"79a02e8\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-935cf24 elementor-widget elementor-widget-text-editor\" data-id=\"935cf24\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>Para la pr\u00f3xima Navidad, reg\u00e1lese y disfrute del dise\u00f1o contribuyendo a las actividades culturales de la Asociaci\u00f3n del Archivo Hist\u00f3rico de Olivetti.<\/p><p><a href=\"https:\/\/www.archiviostoricolivetti.it\/prodotto\/otl22type\/\" target=\"_blank\" rel=\"noopener\">OT L22 Type se puede comprar aqu\u00ed<\/a>.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Del 7 al 21 de noviembre la cultura empresarial vuelve a ser protagonista en toda Italia y entre las iniciativas del evento anual organizado por Museimpresa,&nbsp;Associazione Archivio Storico Olivetti aporta numerosos proyectos nuevos dedicados al patrimonio de Olivetti. En el marco del proyecto Olivetti Readings, con motivo de&nbsp;Ivrea Capitale Italiana del Libro 2022, participaremos presentando [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[384],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Presentaci\u00f3n del libro Dynamic brand en Olivetti Readings<\/title>\n<meta name=\"description\" content=\"En el marco del proyecto Olivetti Readings, con motivo de Ivrea Capitale Italiana del Libro 2022, el 24 de noviembre participaremos presentando el libro Dynamic brand, en el que contaremos el nuevo modelo de trabajo aplicado al dise\u00f1o y la comunicaci\u00f3n contempor\u00e1neos.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cappellidesign.com\/es\/news\/olivetti-readings-dynamic-brand\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Presentaci\u00f3n del libro Dynamic brand en Olivetti Readings\" \/>\n<meta property=\"og:description\" content=\"En el marco del proyecto Olivetti Readings, con motivo de Ivrea Capitale Italiana del Libro 2022, el 24 de noviembre participaremos presentando el libro Dynamic brand, en el que contaremos el nuevo modelo de trabajo aplicado al dise\u00f1o y la comunicaci\u00f3n contempor\u00e1neos.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.cappellidesign.com\/es\/news\/olivetti-readings-dynamic-brand\/\" \/>\n<meta property=\"og:site_name\" content=\"Cappelli Identity Design\" \/>\n<meta property=\"article:publisher\" 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