{"id":22859,"date":"2022-04-08T13:41:01","date_gmt":"2022-04-08T13:41:01","guid":{"rendered":"https:\/\/www.cappellidesign.com\/news\/ll-brand-dinamico-come-nuova-prospettiva-nel-design\/"},"modified":"2023-01-19T10:00:50","modified_gmt":"2023-01-19T10:00:50","slug":"el-dynamic-brand-como-nueva-perspectiva-en-diseno","status":"publish","type":"post","link":"https:\/\/www.cappellidesign.com\/es\/news\/el-dynamic-brand-como-nueva-perspectiva-en-diseno\/","title":{"rendered":"Politecnico di Torino, Dynamic brand como una nueva perspectiva en dise\u00f1o"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"22859\" class=\"elementor elementor-22859 elementor-13198\">\n\t\t\t\t\t\t<div class=\"elementor-inner\">\n\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3e0c3c53 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3e0c3c53\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1974f74e\" data-id=\"1974f74e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4e818ea2 elementor-widget elementor-widget-text-editor\" data-id=\"4e818ea2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Akkurat, Sans-serif; font-weight: var( --e-global-typography-text-font-weight );\"><i>PoliTO \u2013 Departamento de Dise\u00f1o y Arquitectura, Castello del Valentino, Salone d\u2019Onore.<\/i><\/span><br><\/p><p>En el interior de la prestigiosa localizaci\u00f3n del Castello del Valentino, en Tur\u00edn, declarado patrimonio de la humanidad por la UNESCO, el viernes 8 de abril, a las 11.00. Hemos organizado un encuentro en el Salone d\u2019Onore para los estudiantes del Departamento de Arquitectura y Dise\u00f1o con una lecci\u00f3n abierta con el t\u00edtulo: El Dynamic brand como una nueva perspectiva del dise\u00f1o.&nbsp;<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-52bcaf4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"52bcaf4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b6e64ab\" data-id=\"b6e64ab\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-de372c0 elementor-widget elementor-widget-spacer\" data-id=\"de372c0\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a5e8bc9 elementor-widget elementor-widget-image\" data-id=\"a5e8bc9\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.cappellidesign.com\/wp-content\/uploads\/2022\/04\/CID_Polito_004.jpg\" class=\"attachment-full size-full wp-image-19018\" alt=\"\" srcset=\"https:\/\/www.cappellidesign.com\/wp-content\/uploads\/2022\/04\/CID_Polito_004.jpg 1920w, https:\/\/www.cappellidesign.com\/wp-content\/uploads\/2022\/04\/CID_Polito_004-300x169.jpg 300w, https:\/\/www.cappellidesign.com\/wp-content\/uploads\/2022\/04\/CID_Polito_004-1024x576.jpg 1024w, https:\/\/www.cappellidesign.com\/wp-content\/uploads\/2022\/04\/CID_Polito_004-768x432.jpg 768w, https:\/\/www.cappellidesign.com\/wp-content\/uploads\/2022\/04\/CID_Polito_004-1536x864.jpg 1536w, https:\/\/www.cappellidesign.com\/wp-content\/uploads\/2022\/04\/CID_Polito_004-600x338.jpg 600w, https:\/\/www.cappellidesign.com\/wp-content\/uploads\/2022\/04\/CID_Polito_004-1280x720.jpg 1280w, https:\/\/www.cappellidesign.com\/wp-content\/uploads\/2022\/04\/CID_Polito_004-900x506.jpg 900w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74e63e5 elementor-widget elementor-widget-spacer\" data-id=\"74e63e5\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0141d36 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0141d36\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-64fe599\" data-id=\"64fe599\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d995a77 elementor-widget elementor-widget-text-editor\" data-id=\"d995a77\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>La discusi\u00f3n gir\u00f3 principalmente en torno al <a href=\"https:\/\/www.cappellidesign.com\/it\/blog\/focus\/dynamic-brand-the-new-methodology-of-brand-communication\/\"><b>Dynamic brand<\/b><\/a>: un nuevo modelo de trabajo para el dise\u00f1o contempor\u00e1neo y la comunicaci\u00f3n concebido por <b>Emanuele<\/b> <b>Cappelli<\/b> \u2013 Founder &amp; Creative Director, Cappelli Identity Design \u2013 Profesor de Dynamic Brand y Dise\u00f1o Gr\u00e1fico en la Universidad de Fine Arts RUFA.&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp;<\/p><p>El invitado de honor fue <b>Olivetti<\/b> brand. El cual, present\u00f3 su nueva publicaci\u00f3n <b><a href=\"https:\/\/www.cappellidesign.com\/it\/blog\/spotlight\/caleidoscopio-olivetti-il-libro-sul-sistema-olivetti\/\">Caleidoscopio Olivetti<\/a><\/b> editado por <b>Societa Editrice Allemandi<\/b>, recopilando una serie de conferencias llamadas #OlivettiDesignTalks que transmiten la dimensi\u00f3n caleidosc\u00f3pica del universo de Olivetti.<\/p>\n<p>Durante el evento, <b>Emanuele Cappelli <\/b>habl\u00f3 sobre su metodolog\u00eda y present\u00f3 el libro <a href=\"https:\/\/www.cappellidesign.com\/shop\/\"><b>Dynamic brand. The new methodology of brand communication<\/b><\/a>. Esta publicaci\u00f3n reciente sobre la g\u00e9nesis de la metodolog\u00eda Dynamic brand &#8211; editada por <b>Skira<\/b> y distribuida en todo el mundo &#8211; ya est\u00e1 disponible para consultar en la Biblioteca Central del Departamento de Arquitectura de Tur\u00edn, puesto que el Studio ofreci\u00f3 algunas copias despu\u00e9s del evento.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-eac6aa8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"eac6aa8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a35c885\" data-id=\"a35c885\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8550c8c elementor-aspect-ratio-169 elementor-widget elementor-widget-video\" data-id=\"8550c8c\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;aspect_ratio&quot;:&quot;169&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-wrapper elementor-fit-aspect-ratio elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen title=\"vimeo Video Player\" src=\"https:\/\/player.vimeo.com\/video\/699018582?autoplay=1&amp;playsinline=1&amp;color&amp;autopause=0&amp;loop=1&amp;muted=0&amp;title=0&amp;portrait=0&amp;byline=0#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9076e0c elementor-widget elementor-widget-spacer\" data-id=\"9076e0c\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ebae285 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ebae285\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3d92aee\" data-id=\"3d92aee\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ce30343 elementor-widget elementor-widget-text-editor\" data-id=\"ce30343\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>En el debate interactivo con los estudiantes participaron: <b>Pier Paolo Peruccio<\/b>, Profesor de Dise\u00f1o en el Politecnico di Torino \u2013 Board of Directors, World Design Organization, y <b>Gaetano di Tondo<\/b>, Presidente de la Olivetti Historical Archive Association &#8211; VP, Communication &amp; External Relations Director, Olivetti &#8211; Presidente de Confindustria Canavese Tourism, Sport &amp; Culture Group.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-09bdfbb elementor-widget elementor-widget-spacer\" data-id=\"09bdfbb\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-da34098 elementor-widget elementor-widget-image\" data-id=\"da34098\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.cappellidesign.com\/wp-content\/uploads\/2022\/04\/CID_Polito_003.jpg\" class=\"attachment-full size-full wp-image-19017\" alt=\"\" srcset=\"https:\/\/www.cappellidesign.com\/wp-content\/uploads\/2022\/04\/CID_Polito_003.jpg 1920w, https:\/\/www.cappellidesign.com\/wp-content\/uploads\/2022\/04\/CID_Polito_003-300x169.jpg 300w, https:\/\/www.cappellidesign.com\/wp-content\/uploads\/2022\/04\/CID_Polito_003-1024x576.jpg 1024w, https:\/\/www.cappellidesign.com\/wp-content\/uploads\/2022\/04\/CID_Polito_003-768x432.jpg 768w, https:\/\/www.cappellidesign.com\/wp-content\/uploads\/2022\/04\/CID_Polito_003-1536x864.jpg 1536w, https:\/\/www.cappellidesign.com\/wp-content\/uploads\/2022\/04\/CID_Polito_003-600x338.jpg 600w, https:\/\/www.cappellidesign.com\/wp-content\/uploads\/2022\/04\/CID_Polito_003-1280x720.jpg 1280w, https:\/\/www.cappellidesign.com\/wp-content\/uploads\/2022\/04\/CID_Polito_003-900x506.jpg 900w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-207d41f elementor-widget elementor-widget-spacer\" data-id=\"207d41f\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f75a508 elementor-widget elementor-widget-spacer\" data-id=\"f75a508\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d7e8490 elementor-widget elementor-widget-text-editor\" data-id=\"d7e8490\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p><em>La diversit\u00e0 \u00e8 tra i temi trattati nel libro e mi colpisce molto in relazione al mondo Olivetti. La diversit\u00e0 e la complementariet\u00e0 sono sempre stati due elementi compresenti nella storia di Olivetti. Quando Adriano Olivetti assumeva un ingegnere vi associava sempre l\u2019artista e il letterato: la famosa terna perch\u00e9 il problema deve essere trattato da punti di vista diversi. Questo \u00e8 stato il successo in quegli anni ed \u00e8 quello che dovrebbero fare tutti ancora oggi: riuscire a vedere le cose in maniera mai scontata. Usare il famoso pensiero laterale.<\/em><\/p><p><b>Gaetano di Tondo<\/b>, Presidente Associazione Archivio Storico Olivetti \u2013 VP, Communication &amp; External Relations Director, Olivetti \u2013\u00a0Presidente\u00a0Confindustria Canavese Tourism, Sport &amp; Culture Group<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e3a88b2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e3a88b2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3dd5cea\" data-id=\"3dd5cea\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cf54898 elementor-widget elementor-widget-image\" data-id=\"cf54898\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.cappellidesign.com\/wp-content\/uploads\/2022\/04\/1-1.jpg\" class=\"attachment-full size-full wp-image-19020\" alt=\"\" srcset=\"https:\/\/www.cappellidesign.com\/wp-content\/uploads\/2022\/04\/1-1.jpg 1920w, https:\/\/www.cappellidesign.com\/wp-content\/uploads\/2022\/04\/1-1-300x169.jpg 300w, https:\/\/www.cappellidesign.com\/wp-content\/uploads\/2022\/04\/1-1-1024x576.jpg 1024w, https:\/\/www.cappellidesign.com\/wp-content\/uploads\/2022\/04\/1-1-768x432.jpg 768w, https:\/\/www.cappellidesign.com\/wp-content\/uploads\/2022\/04\/1-1-1536x864.jpg 1536w, https:\/\/www.cappellidesign.com\/wp-content\/uploads\/2022\/04\/1-1-600x338.jpg 600w, https:\/\/www.cappellidesign.com\/wp-content\/uploads\/2022\/04\/1-1-1280x720.jpg 1280w, https:\/\/www.cappellidesign.com\/wp-content\/uploads\/2022\/04\/1-1-900x506.jpg 900w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-57a1e08 elementor-widget elementor-widget-text-editor\" data-id=\"57a1e08\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>\u00a0<\/p><p>Hoy, decidimos hablar sobre estos dos libros, los cuales tienen dos objetivos diferentes, pero comparten un tema transversal: la comunicaci\u00f3n a trav\u00e9s del espacio y el tiempo. En su libro sobre el Dynamic Brand, Cappelli Identity Design Studio ofrece una visi\u00f3n general de la creaci\u00f3n de dise\u00f1o, sin lujos entre bastidores. Sus p\u00e1ginas explican claramente el complejo enfoque que adoptamos para dise\u00f1ar con una visi\u00f3n.<\/p><p>Proporciona la definici\u00f3n de visi\u00f3n sist\u00e9mica, es decir, contextualizar un objeto definiendo c\u00f3mo se conecta con el ambiente. Emanuele Cappelli utiliza un modelo espec\u00edfico para aclarar c\u00f3mo funciona el sistema: el Sun Model, donde los rayos solares representan las herramientas utilizadas para dise\u00f1ar una estructura de comunicaci\u00f3n integral. Con estas palabras, <b>Pier Paolo Peruccio<\/b>, Profesor de Dise\u00f1o en el Politecnico di Torino \u2013 Board of Directors, World Design Organization, abri\u00f3 su discurso durante la lecci\u00f3n.<\/p><p><i>\u00a0<\/i><\/p><p><i>Me impresion\u00f3 la amplia gama de temas analizados en el libro y c\u00f3mo se relacionan con el universo de Olivetti. Diversidad y complementariedad han sido siempre dos elementos entrelazados de la historia de Olivetti. Cuando Adriano Olivetti contrat\u00f3 a ingenieros, sol\u00eda emparejarlos con un artista y un erudito: un tr\u00edo capaz de manejar problemas desde diferentes perspectivas. En el pasado, este enfoque ha demostrado ser exitoso, y todav\u00eda puede ser adoptado hoy en un intento de ver las cosas desde nuevas formas impredecibles. En otras palabras: utilizar un enfoque de pensamiento lateral.<\/i><\/p><p><b>Gaetano di Tondo<\/b>, Presidente de la Asociaci\u00f3n del Archivo Hist\u00f3rico de Olivetti \u2013 VP, Communication &amp; External Relations Director, Olivetti \u2013 Presidente de Confindustria Canavese Tourism, Sport &amp; Culture Group.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8a2e468 elementor-widget elementor-widget-spacer\" data-id=\"8a2e468\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-af428e7 elementor-widget elementor-widget-text-editor\" data-id=\"af428e7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>Alojados en este hermoso lugar, discutimos c\u00f3mo transmitir nuestros enfoques de dise\u00f1o e investigaci\u00f3n y compartir nuestros valores con la nueva generaci\u00f3n de dise\u00f1adores.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fc8414a elementor-widget elementor-widget-spacer\" data-id=\"fc8414a\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b411ba elementor-align-center elementor-widget elementor-widget-button\" data-id=\"4b411ba\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a href=\"https:\/\/www.cappellidesign.com\/it\/shop\/\" target=\"_blank\" class=\"elementor-button-link elementor-button elementor-size-md\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Compra el libro Dynamic brand<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>PoliTO \u2013 Departamento de Dise\u00f1o y Arquitectura, Castello del Valentino, Salone d\u2019Onore. En el interior de la prestigiosa localizaci\u00f3n del Castello del Valentino, en Tur\u00edn, declarado patrimonio de la humanidad por la UNESCO, el viernes 8 de abril, a las 11.00. Hemos organizado un encuentro en el Salone d\u2019Onore para los estudiantes del Departamento de [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":19016,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[384],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Politecnico di Torino, Dynamic brand como una nueva perspectiva en dise\u00f1o<\/title>\n<meta name=\"description\" content=\"PoliTO \u2013 Departamento de Dise\u00f1o y Arquitectura, Castello del Valentino, Salone d\u2019Onore.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cappellidesign.com\/es\/news\/el-dynamic-brand-como-nueva-perspectiva-en-diseno\/\" \/>\n<meta property=\"og:locale\" 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