{"id":24923,"date":"2023-05-16T16:22:24","date_gmt":"2023-05-16T16:22:24","guid":{"rendered":"https:\/\/www.cappellidesign.com\/news\/nuova-brand-identity-way\/"},"modified":"2023-08-11T11:02:12","modified_gmt":"2023-08-11T11:02:12","slug":"nueva-brand-identity-way","status":"publish","type":"post","link":"https:\/\/www.cappellidesign.com\/es\/news\/nueva-brand-identity-way\/","title":{"rendered":"Identidad que se convierte en signo. La nueva brand identity WAY"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"24923\" class=\"elementor elementor-24923 elementor-24855\">\n\t\t\t\t\t\t<div class=\"elementor-inner\">\n\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-151ebf74 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"151ebf74\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-63c2826f\" data-id=\"63c2826f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-446af4c7 elementor-widget elementor-widget-text-editor\" data-id=\"446af4c7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p><a href=\"http:\/\/waynet.it\" target=\"_blank\" rel=\"noopener\">WAY<\/a> es el socio tecnol\u00f3gico por excelencia en el sector IoT para la log\u00edstica 4.0 y la seguridad de personas, mercanc\u00edas y veh\u00edculos en movimiento. Tras duplicar su facturaci\u00f3n en los \u00faltimos tres a\u00f1os hasta rozar los 20 millones de euros, este a\u00f1o renueva tambi\u00e9n su identidad corporativa como un hito m\u00e1s para consolidar su reconocimiento en el mercado por parte de clientes y partners.<\/p><p><strong>Nueva identidad, misma direcci\u00f3n<\/strong><br \/>La renovaci\u00f3n de la identidad corporativa de WAY ha corrido a cargo del equipo Cappelli Identity Design, que ha desarrollado un concepto creativo basado en el Hombre 4.0 y en la capacidad de WAY para acompa\u00f1arle hacia soluciones eficientes para optimizar el trabajo, la seguridad y el estilo de vida a trav\u00e9s de tecnolog\u00edas innovadoras.<br \/>La nueva identidad de marca pretende representar y realzar la experiencia, la solidez, la fiabilidad y el conjunto de valores de la empresa. De este modo, WAY mira hacia el futuro, con lenguajes visuales contempor\u00e1neos, \u00fatiles para comunicar mejor hoy y ma\u00f1ana. La marca se convierte as\u00ed en un signo tambi\u00e9n a trav\u00e9s del nuevo logotipo, que retoma las l\u00edneas que representan un nuevo camino a seguir y resuena con el acr\u00f3nimo WAY: Where Are You?<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-afcafa6 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"afcafa6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-36ec206\" data-id=\"36ec206\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-340401b elementor-aspect-ratio-169 elementor-widget elementor-widget-video\" data-id=\"340401b\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;,&quot;aspect_ratio&quot;:&quot;169&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-wrapper elementor-fit-aspect-ratio elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen title=\"vimeo Video Player\" src=\"https:\/\/player.vimeo.com\/video\/826924051?color&amp;autopause=0&amp;loop=0&amp;muted=0&amp;title=1&amp;portrait=1&amp;byline=1#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b2da7d7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b2da7d7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-72f3df0\" data-id=\"72f3df0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9eaabc9 elementor-widget elementor-widget-spacer\" data-id=\"9eaabc9\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b28637f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b28637f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bd6c16a\" data-id=\"bd6c16a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e46b05d elementor-widget elementor-widget-text-editor\" data-id=\"e46b05d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p><strong>Massimo Marchetti<\/strong>, Consejero Delegado de WAY, ha declarado: &#8220;Estamos muy satisfechos con la nueva identidad de marca creada por Cappelli Identity Design. Este proyecto nos ha permitido renovar nuestra imagen en l\u00ednea con los objetivos de nuestro plan industrial 2023-2025 y comunicar al mercado de forma a\u00fan m\u00e1s eficaz los valores que nos han guiado durante m\u00e1s de 20 a\u00f1os&#8221;.<\/p><p>&#8220;El nuevo sistema de identidad naci\u00f3 de un proceso de codise\u00f1o a trav\u00e9s de la metodolog\u00eda de marca din\u00e1mica de Cappelli Identity Design. Estamos contentos de haber creado un lenguaje visual a partir de los valores de la empresa, que representa la solidez de WAY y su capacidad para marcar el camino de la evoluci\u00f3n tecnol\u00f3gica basada en la geolocalizaci\u00f3n&#8221;, coment\u00f3 <strong>Emanuele Cappelli<\/strong>, fundador y director creativo de Cappelli Identity Design.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9905652 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9905652\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ac17c5f\" data-id=\"ac17c5f\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6381dca elementor-widget__width-inherit elementor-widget elementor-widget-button\" data-id=\"6381dca\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a href=\"https:\/\/www.cappellidesign.com\/es\/proyectos\/way\/\" class=\"elementor-button-link elementor-button elementor-size-md\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Descubre el proyecto<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7f6ec76 elementor-widget elementor-widget-spacer\" data-id=\"7f6ec76\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b3f17b5 elementor-widget__width-inherit elementor-widget elementor-widget-button\" data-id=\"b3f17b5\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a href=\"https:\/\/www.cappellidesign.com\/wp-content\/uploads\/2023\/05\/COMUNICATO-STAMPA-IT-REBRANDING-WAY.pdf\" target=\"_blank\" class=\"elementor-button-link elementor-button elementor-size-md\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Descarga el comunicado de prensa<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>WAY es el socio tecnol\u00f3gico por excelencia en el sector IoT para la log\u00edstica 4.0 y la seguridad de personas, mercanc\u00edas y veh\u00edculos en movimiento. Tras duplicar su facturaci\u00f3n en los \u00faltimos tres a\u00f1os hasta rozar los 20 millones de euros, este a\u00f1o renueva tambi\u00e9n su identidad corporativa como un hito m\u00e1s para consolidar su [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[384],"tags":[472],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Identidad que se convierte en signo. 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