Tecnol\u00f3gico de Monterrey<\/strong>, M\u00e9xico.<\/p>\nDurante su presentaci\u00f3n, Cappelli introdujo un enfoque estrat\u00e9gico para el dise\u00f1o de la identidad de marca que va m\u00e1s all\u00e1 de los elementos especulativos<\/strong>, centr\u00e1ndose en cambio en los valores corporativos<\/strong>. Esta metodolog\u00eda permite a las marcas interactuar eficazmente con su p\u00fablico, fomentando relaciones aut\u00e9nticas y duraderas.<\/p>\nCappelli subray\u00f3: “\u00a1Para que una marca tenga \u00e9xito, tiene que ser m\u00e1s humana! El enfoque especulativo no nos lleva tan lejos como se cre\u00eda”.<\/em><\/p>\nEl acto brind\u00f3 una valiosa oportunidad para compartir ideas e inspiraci\u00f3n con los estudiantes de Dise\u00f1o de Producto del campus.<\/p>\n","protected":false},"excerpt":{"rendered":"
El 29 de agosto, Emanuele Cappelli, Designer & Founder de Cappelli Identity Design, imparti\u00f3 una lecture sobre la metodolog\u00eda del Dynamic brand en el marco del curso de Dise\u00f1o Estrat\u00e9gico dirigido por Pier Paolo Peruccio, reconocido historiador del dise\u00f1o y profesor visitante del Tecnol\u00f3gico de Monterrey, M\u00e9xico. Durante su presentaci\u00f3n, Cappelli introdujo un enfoque […]<\/p>\n","protected":false},"author":12,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[384],"tags":[472,835],"acf":[],"yoast_head":"\n
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