{"id":34449,"date":"2025-05-20T08:58:09","date_gmt":"2025-05-20T08:58:09","guid":{"rendered":"https:\/\/www.cappellidesign.com\/?p=34449"},"modified":"2025-09-14T14:10:07","modified_gmt":"2025-09-14T14:10:07","slug":"colaboracion-sparkle-cappelli-identity-design","status":"publish","type":"post","link":"https:\/\/www.cappellidesign.com\/es\/news\/colaboracion-sparkle-cappelli-identity-design\/","title":{"rendered":"Colaboraci\u00f3n renovada y ampliada entre Sparkle y Cappelli Identity Design"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"34449\" class=\"elementor elementor-34449 elementor-34139\">\n\t\t\t\t\t\t<div class=\"elementor-inner\">\n\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7e7b31f4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7e7b31f4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-28f27511\" data-id=\"28f27511\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5f64bbe0 elementor-widget elementor-widget-text-editor\" data-id=\"5f64bbe0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), 'Inter', sans-serif; font-weight: var( --e-global-typography-text-font-weight );\">Conectar significa \u00abunir\u00bb, \u00abenlazar\u00bb, \u00abrelacionar dos o m\u00e1s cosas\u00bb, y eso es precisamente lo que <\/span><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), 'Inter', sans-serif;\"><b>Sparkle<\/b><\/span><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), 'Inter', sans-serif; font-weight: var( --e-global-typography-text-font-weight );\"> pretende hacer como un ecosistema interactivo que posee y gestiona una red global propia y tecnol\u00f3gicamente avanzada de m\u00e1s de <\/span><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), 'Inter', sans-serif;\"><b>600.000 km de fibra<\/b><\/span><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), 'Inter', sans-serif; font-weight: var( --e-global-typography-text-font-weight );\"> para garantizar constantemente soluciones en el campo de las telecomunicaciones. Gracias a un backbone global avanzado y a una amplia presencia distribuida en <\/span><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), 'Inter', sans-serif;\"><b>32 pa\u00edses<\/b><\/span><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), 'Inter', sans-serif; font-weight: var( --e-global-typography-text-font-weight );\">, <\/span><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), 'Inter', sans-serif;\"><b>Sparkle&nbsp;<\/b><\/span><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), 'Inter', sans-serif;\"><b>del Grupo TIM<\/b><\/span><span style=\"color: rgba(0, 0, 0, 0); font-family: var( --e-global-typography-text-font-family ), 'Inter', sans-serif;\"><span style=\"font-weight: var( --e-global-typography-text-font-weight );\">&nbsp;<\/span><\/span>es uno de los principales operadores mundiales de tr\u00e1fico de datos por Internet.<\/p>\n<p>Una realidad enriquecida por su variedad y diversidad cultural, que nos complace acompa\u00f1ar desde 2019. Dise\u00f1ar la <b>comunicaci\u00f3n digital <\/b>de Sparkle fue el primer desaf\u00edo que nos involucr\u00f3. Posteriormente, la colaboraci\u00f3n se ha enriquecido con el desarrollo de numerosos proyectos, sobre todo en el \u00e1mbito del <b>dise\u00f1o digital<\/b>, <b>marketing en redes sociales<\/b>, <b>eventos<\/b> y <b>exhibit design<\/b>.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b9fe9b3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b9fe9b3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f014661\" data-id=\"f014661\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e3122bf elementor-widget elementor-widget-image\" data-id=\"e3122bf\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.cappellidesign.com\/wp-content\/uploads\/2025\/05\/rock-your-profile-Sparkle.jpg\" class=\"attachment-full size-full wp-image-38795\" alt=\"Rock Your Profile \u2013\u00a0Sparkle\" srcset=\"https:\/\/www.cappellidesign.com\/wp-content\/uploads\/2025\/05\/rock-your-profile-Sparkle.jpg 1920w, https:\/\/www.cappellidesign.com\/wp-content\/uploads\/2025\/05\/rock-your-profile-Sparkle-300x169.jpg 300w, https:\/\/www.cappellidesign.com\/wp-content\/uploads\/2025\/05\/rock-your-profile-Sparkle-1024x576.jpg 1024w, https:\/\/www.cappellidesign.com\/wp-content\/uploads\/2025\/05\/rock-your-profile-Sparkle-768x432.jpg 768w, https:\/\/www.cappellidesign.com\/wp-content\/uploads\/2025\/05\/rock-your-profile-Sparkle-1536x864.jpg 1536w, https:\/\/www.cappellidesign.com\/wp-content\/uploads\/2025\/05\/rock-your-profile-Sparkle-600x338.jpg 600w, https:\/\/www.cappellidesign.com\/wp-content\/uploads\/2025\/05\/rock-your-profile-Sparkle-1280x720.jpg 1280w, https:\/\/www.cappellidesign.com\/wp-content\/uploads\/2025\/05\/rock-your-profile-Sparkle-900x506.jpg 900w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ac03113 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ac03113\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0e6dc84\" data-id=\"0e6dc84\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0baa075 elementor-widget elementor-widget-text-editor\" data-id=\"0baa075\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<h2>La comunicaci\u00f3n digital de Sparkle m\u00e1s cercana a las personas<\/h2><p><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), 'Inter', sans-serif; font-weight: var( --e-global-typography-text-font-weight );\">Junto a Sparkle, desarrollamos una estrategia simple y directa a trav\u00e9s de la metodolog\u00eda del\u00a0<\/span><a style=\"font-family: var( --e-global-typography-text-font-family ), 'Inter', sans-serif; font-weight: bolder; background-color: #ffffff;\" href=\"https:\/\/www.cappellidesign.com\/es\/dynamic-brand\/\">Dynamic brand<\/a><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), 'Inter', sans-serif; font-weight: var( --e-global-typography-text-font-weight );\">, que pudiera comunicar eficazmente las peculiaridades de un sector complejo, trabajando en puntos de contacto tanto online como offline. Con las actividades de <\/span><b style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), 'Inter', sans-serif;\">marketing digital<\/b><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), 'Inter', sans-serif; font-weight: var( --e-global-typography-text-font-weight );\"> y la <\/span><b style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), 'Inter', sans-serif;\">estrategia editorial<\/b><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), 'Inter', sans-serif; font-weight: var( --e-global-typography-text-font-weight );\">, junto con la creaci\u00f3n de contenido correspondiente, el objetivo fue consolidar la comunidad y aumentar el engagement.<\/span><\/p><p>En los canales sociales, se ha optado por una estrategia de contenidos que hace \u00e9nfasis tanto en los hitos de la empresa como en las personas de Sparkle, con el dise\u00f1o y desarrollo de formatos dedicados. A lo largo de los a\u00f1os, se han llevado a cabo iniciativas especiales como las campa\u00f1as de compromiso de comunicaci\u00f3n interna <i>Never Give Up<\/i>, <i>YEP Community<\/i> y <i>Sparkle Awards<\/i>, as\u00ed como las campa\u00f1as de employer branding <i>Rock your Profile<\/i>, con el fin de comprometer y fidelizar a la empresa. Tambi\u00e9n hemos lanzado recientemente <i>Sparkle for Enterprises<\/i> en LinkedIn, una p\u00e1gina dedicada a la cartera de servicios de Sparkle.<\/p><p><span style=\"font-weight: var( --e-global-typography-text-font-weight ); font-family: var( --e-global-typography-text-font-family ), 'Inter', sans-serif; color: var( --e-global-color-text );\">Las actividades de marketing en redes sociales no solo nos han permitido alcanzar nuestros objetivos digitales, sino que tambi\u00e9n han contribuido a que Sparkle gane varios premios a la <\/span><b><span style=\"font-family: var( --e-global-typography-text-font-family ), 'Inter', sans-serif; color: var( --e-global-color-text );\">mejor comunicaci\u00f3n digital en el sector de las telecomunicaciones <\/span>wholesale<span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), 'Inter', sans-serif;\">\u00a0internacionales<\/span><\/b><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), 'Inter', sans-serif; font-weight: var( --e-global-typography-text-font-weight );\">.<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bf9586a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bf9586a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9731179\" data-id=\"9731179\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-453a7ed elementor-widget elementor-widget-text-editor\" data-id=\"453a7ed\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<h2>Las campa\u00f1as de Seabone 25 y BlueMed<\/h2><p>Han sido a\u00f1os fruct\u00edferos en los que hemos contribuido a la comunicaci\u00f3n de importantes hitos para la compa\u00f1\u00eda, como el <b>25 aniversario de Seabone<\/b>, la red troncal de tr\u00e1nsito IP global Tier-1 que proporciona acceso a Internet de alta velocidad a ISP y proveedores de contenidos de todo el mundo, y el lanzamiento del cable submarino de datos <b>BlueMed<\/b>, un proyecto innovador para la creaci\u00f3n de una nueva autopista digital en el Mediterr\u00e1neo.<\/p><p>Para <b>Seabone 25<\/b>, dise\u00f1amos y realizamos todos los soportes de la campa\u00f1a de <b>comunicaci\u00f3n internacional<\/b>: definimos la identidad y el lenguaje visual para que los valores corporativos fueran inmediatamente perceptibles y reconocibles, y desarrollamos las aplicaciones en los distintos touchpoints. La campa\u00f1a se acompa\u00f1\u00f3 de un proyecto de marketing digital que gener\u00f3 excelentes oportunidades de negocio.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9afde10 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9afde10\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-c972670\" data-id=\"c972670\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8a8693b elementor-widget elementor-widget-image\" data-id=\"8a8693b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.cappellidesign.com\/wp-content\/uploads\/2024\/09\/Sparkle-BlueMed-a.jpg\" class=\"attachment-full size-full wp-image-34172\" alt=\"\" srcset=\"https:\/\/www.cappellidesign.com\/wp-content\/uploads\/2024\/09\/Sparkle-BlueMed-a.jpg 1920w, https:\/\/www.cappellidesign.com\/wp-content\/uploads\/2024\/09\/Sparkle-BlueMed-a-300x169.jpg 300w, https:\/\/www.cappellidesign.com\/wp-content\/uploads\/2024\/09\/Sparkle-BlueMed-a-1024x576.jpg 1024w, https:\/\/www.cappellidesign.com\/wp-content\/uploads\/2024\/09\/Sparkle-BlueMed-a-768x432.jpg 768w, https:\/\/www.cappellidesign.com\/wp-content\/uploads\/2024\/09\/Sparkle-BlueMed-a-1536x864.jpg 1536w, https:\/\/www.cappellidesign.com\/wp-content\/uploads\/2024\/09\/Sparkle-BlueMed-a-600x338.jpg 600w, https:\/\/www.cappellidesign.com\/wp-content\/uploads\/2024\/09\/Sparkle-BlueMed-a-1280x720.jpg 1280w, https:\/\/www.cappellidesign.com\/wp-content\/uploads\/2024\/09\/Sparkle-BlueMed-a-900x506.jpg 900w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-d3b5f92\" data-id=\"d3b5f92\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ecd050d elementor-widget elementor-widget-image\" data-id=\"ecd050d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.cappellidesign.com\/wp-content\/uploads\/2024\/09\/Sparkle-Bluemed-Social.jpg\" class=\"attachment-full size-full wp-image-34145\" alt=\"Sparkle Blue Med\" srcset=\"https:\/\/www.cappellidesign.com\/wp-content\/uploads\/2024\/09\/Sparkle-Bluemed-Social.jpg 1920w, https:\/\/www.cappellidesign.com\/wp-content\/uploads\/2024\/09\/Sparkle-Bluemed-Social-300x169.jpg 300w, https:\/\/www.cappellidesign.com\/wp-content\/uploads\/2024\/09\/Sparkle-Bluemed-Social-1024x576.jpg 1024w, https:\/\/www.cappellidesign.com\/wp-content\/uploads\/2024\/09\/Sparkle-Bluemed-Social-768x432.jpg 768w, https:\/\/www.cappellidesign.com\/wp-content\/uploads\/2024\/09\/Sparkle-Bluemed-Social-1536x864.jpg 1536w, https:\/\/www.cappellidesign.com\/wp-content\/uploads\/2024\/09\/Sparkle-Bluemed-Social-600x338.jpg 600w, https:\/\/www.cappellidesign.com\/wp-content\/uploads\/2024\/09\/Sparkle-Bluemed-Social-1280x720.jpg 1280w, https:\/\/www.cappellidesign.com\/wp-content\/uploads\/2024\/09\/Sparkle-Bluemed-Social-900x506.jpg 900w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-871f394 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"871f394\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c655597\" data-id=\"c655597\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0d51209 elementor-widget elementor-widget-text-editor\" data-id=\"0d51209\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), 'Inter', sans-serif; font-weight: var( --e-global-typography-text-font-weight );\">Tambi\u00e9n para <\/span><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), 'Inter', sans-serif;\"><b>BlueMed<\/b><\/span><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), 'Inter', sans-serif; font-weight: var( --e-global-typography-text-font-weight );\"> creamos, siguiendo la metodolog\u00eda del\u00a0<\/span><a style=\"background-color: #ffffff; font-family: var( --e-global-typography-text-font-family ), 'Inter', sans-serif; font-weight: bolder;\" href=\"https:\/\/www.cappellidesign.com\/es\/dynamic-brand\/\">Dynamic brand<\/a><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), 'Inter', sans-serif; font-weight: var( --e-global-typography-text-font-weight );\">, una identidad que encarnara conexi\u00f3n y progreso. Dise\u00f1amos un lenguaje visual que garantizara coherencia en todos los touchpoints para los eventos clave de G\u00e9nova, Palermo y Atenas: desde los montajes y aplicaciones tradicionales y digitales, hasta la <\/span><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), 'Inter', sans-serif;\"><b>estrategia de contenido<\/b><\/span><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), 'Inter', sans-serif;\"><b> y la <\/b><\/span><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), 'Inter', sans-serif;\"><b>narrativa social y digital<\/b><\/span><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), 'Inter', sans-serif; font-weight: var( --e-global-typography-text-font-weight );\">. En todas las etapas mantuvimos alta la atenci\u00f3n sobre el proyecto con la comunicaci\u00f3n en redes sociales y construimos una comunidad activa e interesada.<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a0647c1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a0647c1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f71bb65\" data-id=\"f71bb65\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-790caab elementor-aspect-ratio-169 elementor-widget elementor-widget-video\" data-id=\"790caab\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;,&quot;aspect_ratio&quot;:&quot;169&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-wrapper elementor-fit-aspect-ratio elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen title=\"vimeo Video Player\" src=\"https:\/\/player.vimeo.com\/video\/1012446659?color&amp;autopause=0&amp;loop=0&amp;muted=0&amp;title=1&amp;portrait=1&amp;byline=1#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Conectar significa \u00abunir\u00bb, \u00abenlazar\u00bb, \u00abrelacionar dos o m\u00e1s cosas\u00bb, y eso es precisamente lo que Sparkle pretende hacer como un ecosistema interactivo que posee y gestiona una red global propia y tecnol\u00f3gicamente avanzada de m\u00e1s de 600.000 km de fibra para garantizar constantemente soluciones en el campo de las telecomunicaciones. Gracias a un backbone global [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":37812,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[384],"tags":[472,853],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Colaboraci\u00f3n entre Sparkle y Cappelli Identity Design<\/title>\n<meta name=\"description\" content=\"Utilizando la metodolog\u00eda del Dynamic brand, se cre\u00f3 una identidad visual que refleja conexi\u00f3n, pasi\u00f3n y resistencia.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cappellidesign.com\/es\/news\/colaboracion-sparkle-cappelli-identity-design\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" 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