{"id":40016,"date":"2025-09-02T08:00:40","date_gmt":"2025-09-02T08:00:40","guid":{"rendered":"https:\/\/www.cappellidesign.com\/news\/brand-interview-coloquio-emanuele-cappelli\/"},"modified":"2025-09-02T13:44:10","modified_gmt":"2025-09-02T13:44:10","slug":"brand-interview-coloquio-emanuele-cappelli","status":"publish","type":"post","link":"https:\/\/www.cappellidesign.com\/es\/news\/brand-interview-coloquio-emanuele-cappelli\/","title":{"rendered":"\u00abBranding significa valores de la empresa, no se pueden reducir a un logo\u00bb: Emanuele Cappelli entrevistado por Coloquio"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"40016\" class=\"elementor elementor-40016 elementor-39971\">\n\t\t\t\t\t\t<div class=\"elementor-inner\">\n\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6d515bf0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6d515bf0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-530e8260\" data-id=\"530e8260\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1c2b904b elementor-widget elementor-widget-text-editor\" data-id=\"1c2b904b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>La revista internacional <i><b>Coloquio<\/b>, Revista de Artes, Ciencias y Humanidades<\/i>, publicada por la Universidad del Azuay en Ecuador, dedica en su n\u00famero 74 una amplia entrevista<b>\u00a0<\/b>a <b>Emanuele Cappelli<\/b>, dise\u00f1ador, profesor y fundador de nuestro estudio.<\/p><p>La entrevista, realizada en Cuenca con motivo del taller de dise\u00f1o publicitario impartido por Cappelli para el <i>M\u00e1ster en Publicidad<\/i>, profundiza en la visi\u00f3n que ha dado lugar al desarrollo de la metodolog\u00eda\u00a0<a href=\"https:\/\/www.cappellidesign.com\/es\/dynamic-brand\/\"><b>Dynamic brand<\/b><\/a>. \u00ab<i>Branding significa valores de la empresa, los valores no se pueden reducir a un logo. Es mucho m\u00e1s, es un sistema de identidad que puede expresarse de distintas maneras (\u2026) todo esto tiene que expresar de una manera coherente los valores de la empresa.<\/i><\/p><p>En el di\u00e1logo con\u00a0<span style=\"font-weight: bold;\">Crist\u00f3bal Zapata<\/span>, <b>EC<\/b> aborda temas centrales como:<\/p><ul><li>la evoluci\u00f3n del branding a <b>sistema perceptivo <\/b>y<b> relacional<\/b>;<\/li><li>la relaci\u00f3n entre <b>espacio<\/b>, <b>tiempo<\/b> y <b>signo<\/b> en la comunicaci\u00f3n contempor\u00e1nea;<\/li><li>la <b>responsabilidad social <\/b>del dise\u00f1ador;<\/li><li>el valor de la investigaci\u00f3n de dise\u00f1o como <b>experiencia <\/b>y<b> proceso<\/b>.<\/li><\/ul>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f0f847b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f0f847b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5045fc5\" data-id=\"5045fc5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-743a9af elementor-aspect-ratio-169 elementor-widget elementor-widget-video\" data-id=\"743a9af\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;aspect_ratio&quot;:&quot;169&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-wrapper elementor-fit-aspect-ratio elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen title=\"vimeo Video Player\" src=\"https:\/\/player.vimeo.com\/video\/1113284776?autoplay=1&amp;color&amp;autopause=0&amp;loop=0&amp;muted=0&amp;title=0&amp;portrait=0&amp;byline=0#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e495123 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e495123\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b6716d2\" data-id=\"b6716d2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b707f1c elementor-widget elementor-widget-text-editor\" data-id=\"b707f1c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>Un aspecto clave es la visi\u00f3n posidentitaria que anima el m\u00e9todo Dynamic brand, basado en la idea de que la identidad es, ante todo, una relaci\u00f3n <b>humana y cultural<\/b>. \u00ab<i>El principio clave es que la empresa est\u00e1 formada por personas y vivimos dentro de una relaci\u00f3n espacio-tiempo que siempre est\u00e1 cambiando<\/i>\u00bb, afirma <b>EC<\/b>, \u00ab<i>si nos enfocamos solo en la parte econ\u00f3mica, financiera, estamos perdiendo la relaci\u00f3n con el mundo<\/i>\u00bb<i>.<\/i><\/p><p>Tambi\u00e9n hay espacio para el type\u00a0<a style=\"background-color: #ffffff;\" href=\"https:\/\/www.cappellidesign.com\/it\/progetti\/felliniana-type\/\"><span style=\"font-weight: bolder;\" data-start=\"1760\" data-end=\"1774\">Felliniana<\/span><\/a>, dise\u00f1ada por Cappelli Identity Design a partir de las cartas escritas por Federico Fellini a Giulietta Masina:\u00a0<i>\u00abFelliniana es un type caligr\u00e1fico (&#8230;)<\/i><i>\u00a0que\u00a0<\/i><i>resaltan el aspecto emocional, ir\u00f3nico, apasionado del\u00a0<\/i><i>realizador. Felliniana fue presentado en el Festival de\u00a0<\/i><i>Cine de Venecia (2021) y acogido por Cinecitt\u00e0 como el t<\/i><i>ype oficial de Fellini<\/i><i>\u00a0(&#8230;)<\/i><i>. El mismo type se ha utilizado para carteles,\u00a0<\/i><i>dise\u00f1o de exposiciones, animaciones de video, portadas\u00a0<\/i><i>de libros y se ha empleado en los t\u00edtulos de dos pel\u00edculas<\/i><i>\u00bb.<\/i><\/p><p data-start=\"2130\" data-end=\"2300\">La entrevista se enriquece con reflexiones personales sobre Cuenca y sobre la necesidad de un dise\u00f1o aut\u00e9ntico, capaz de <b>escuchar<\/b>, <b>incluir<\/b> y <b>evolucionar<\/b>.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-504d85c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"504d85c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7bd5ba9\" data-id=\"7bd5ba9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-db93b82 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"db93b82\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b680f3d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b680f3d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c347ba1\" data-id=\"c347ba1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9568043 elementor-widget elementor-widget-text-editor\" data-id=\"9568043\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>Descubre la metodolog\u00eda\u00a0<a style=\"background-color: #ffffff;\" href=\"https:\/\/www.cappellidesign.com\/es\/dynamic-brand\/\" target=\"_new\" rel=\"noopener\" data-start=\"2398\" data-end=\"2459\">Dynamic brand<\/a>.<\/p><p>M\u00e1s informaci\u00f3n sobre\u00a0<a style=\"background-color: #ffffff;\" href=\"https:\/\/www.cappellidesign.com\/es\/proyectos\/felliniana-type\/\" target=\"_new\" rel=\"noopener\" data-start=\"2487\" data-end=\"2564\">Felliniana Type<\/a>.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>La revista internacional Coloquio, Revista de Artes, Ciencias y Humanidades, publicada por la Universidad del Azuay en Ecuador, dedica en su n\u00famero 74 una amplia entrevista\u00a0a Emanuele Cappelli, dise\u00f1ador, profesor y fundador de nuestro estudio. La entrevista, realizada en Cuenca con motivo del taller de dise\u00f1o publicitario impartido por Cappelli para el M\u00e1ster en Publicidad, [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":40207,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[384],"tags":[472],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Emanuele Cappelli entrevistado por Coloquio Magazine<\/title>\n<meta name=\"description\" content=\"Entrevista de Crist\u00f3bal Zapata a Emanuele Cappelli en la revista internacional Coloquio, publicada por la Universidad del Azuay en Ecuador.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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