{"id":46398,"date":"2026-10-12T10:00:08","date_gmt":"2026-10-12T10:00:08","guid":{"rendered":"https:\/\/www.cappellidesign.com\/news\/gold-german-design-awards-2027-archivi-olivetti-dynamic-brand\/"},"modified":"2026-10-14T14:03:32","modified_gmt":"2026-10-14T14:03:32","slug":"gold-german-design-awards-2027-archivi-olivetti-dynamic-brand","status":"publish","type":"post","link":"https:\/\/www.cappellidesign.com\/es\/news\/gold-german-design-awards-2027-archivi-olivetti-dynamic-brand\/","title":{"rendered":"Gold Award en el German Design Awards 2027 por Archivi Olivetti Dynamic brand"},"content":{"rendered":"\t\t
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Dise\u00f1ar identidades a partir de los valores es una f\u00f3rmula ganadora. Literalmente.<\/b><\/p>

Estamos orgullosos de anunciar que nuestro Archivi Olivetti Dynamic brand<\/b> ha ganado el Gold<\/b> en los German Design Awards 2027<\/b>, en la categor\u00eda Excellent Communications Design \u2013 Brand Identity<\/i>. La metodolog\u00eda Dynamic brand<\/a> transform\u00f3 los valores y el patrimonio cultural de Olivetti en un sistema de identidad vivo y adaptable. No solo un lenguaje visual, sino un sistema de comportamientos que lleva el ADN de la marca hacia el futuro. Porque una identidad s\u00f3lida no se limita a representar valores. Les da vida<\/b>. Leer m\u00e1s<\/a>.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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La identidad de Archivi Olivetti<\/a> fue concebida como un sistema abierto<\/b>, din\u00e1mico<\/b> y generativo<\/b>: un ecosistema visual y narrativo dise\u00f1ado para evolucionar con el tiempo y conectar archivos, investigaci\u00f3n, cultura, industria y nuevas generaciones. La marca interpreta el legado de Olivetti no como una memoria est\u00e1tica, sino como un patrimonio vivo, impulsado por el dise\u00f1o<\/b>, capaz de generar nuevas conexiones entre dise\u00f1o, tecnolog\u00eda y cultura contempor\u00e1nea. En cuanto a la tipograf\u00eda, utiliza la fuente OT L22<\/a>, dise\u00f1ada espec\u00edficamente para el Archivo.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Este es el cuarto reconocimiento internacional, tras el ADI Compasso d\u2019Oro International Award 2025<\/a>, el German Brand Award 2026<\/a> y el World Brand Design Society Award 2025<\/a>. El Stile Olivetti<\/em> sigue proyect\u00e1ndose hacia el futuro. \u00a1Estamos deseando celebrarlo con todos vosotros en enero, en Frankfurt, durante la Awards Ceremony<\/b>!<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Dise\u00f1ar identidades a partir de los valores es una f\u00f3rmula ganadora. Literalmente. Estamos orgullosos de anunciar que nuestro Archivi Olivetti Dynamic brand ha ganado el Gold en los German Design Awards 2027, en la categor\u00eda Excellent Communications Design \u2013 Brand Identity. La metodolog\u00eda Dynamic brand transform\u00f3 los valores y el patrimonio cultural de Olivetti en […]<\/p>\n","protected":false},"author":12,"featured_media":46417,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[384],"tags":[816,472],"acf":[],"yoast_head":"\nGold Award en el German Design Awards 2027 por Archivi Olivetti Dynamic brand<\/title>\n<meta name=\"description\" content=\"Estamos orgullosos de anunciar que el nuestro Archivi Olivetti Dynamic brand ha recibido el Gold Award en la categor\u00eda Excellent Communications Design \u2013 Brand Identity\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cappellidesign.com\/es\/news\/gold-german-design-awards-2027-archivi-olivetti-dynamic-brand\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" 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