{"id":19521,"date":"2022-02-11T16:11:49","date_gmt":"2022-02-11T16:01:12","guid":{"rendered":"https:\/\/www.cappellidesign.com\/shop\/book-dynamic-brand\/"},"modified":"2022-12-20T10:46:29","modified_gmt":"2022-12-20T10:46:29","slug":"book-dynamic-brand-pin","status":"publish","type":"product","link":"https:\/\/www.cappellidesign.com\/es\/shop\/book-dynamic-brand-pin\/","title":{"rendered":"Dynamic brand Book + Pin"},"content":{"rendered":"<p data-pm-slice=\"1 1 []\"><em>The new methodology of brand communication.<br \/>\n<span style=\"font-weight: 400;\">A journey through stories of life, design, space and time.<\/span><\/em><\/p>\n<p data-pm-slice=\"1 1 []\">(Ejemplar firmado por Emanuele Cappelli con serigraf\u00eda y pin)<\/p>\n<p data-pm-slice=\"1 1 []\">\u00bfPor qu\u00e9 un libro que presenta una metodolog\u00eda tiene tambi\u00e9n dentro la historia de un dise\u00f1ador, la filosof\u00eda de un estudio y las experiencias e historias de su equipo?<\/p>\n<p data-pm-slice=\"1 1 []\">Tenemos m\u00e1s de una respuesta. Cuando hablamos de identidad, tambi\u00e9n hablamos de vida, de evoluci\u00f3n y de personas. Porque el m\u00e9todo del <strong>Dynamic brand<\/strong> no surgi\u00f3 s\u00f3lo del an\u00e1lisis del mercado actual o como una forma de recuperar el valor de la contemporaneidad, sino tambi\u00e9n de la experiencia, de un punto de vista en el que los valores afectan al dise\u00f1o estrat\u00e9gico y a la vida.<br \/>\nPor eso, la marca dynamica y el dise\u00f1o de identidad de <strong>Cappelli Identity Design<\/strong> son dos historias que se entrelazan y se alimentan mutuamente. Adem\u00e1s, todas sus emocionantes etapas, junto con los sorprendentes encuentros con personas y profesionales inspiradores, son otras de las razones por las que nos gustar\u00eda compartir nuestro viaje con ustedes.<\/p>\n<p data-pm-slice=\"1 1 []\">Prefacio de <a href=\"http:\/\/www.hellerbooks.com\/docs\/about.html\" target=\"_blank\" rel=\"noopener\">Steven Heller<\/a> y introducci\u00f3n de <a href=\"http:\/\/bettimarenko.org\/about\/\" target=\"_blank\" rel=\"noopener\">Betti Marenko<\/a>.<\/p>\n<p data-pm-slice=\"1 1 []\"><strong>P\u00e1ginas<\/strong>: 256<br \/>\n<strong>Tama\u00f1o<\/strong>: 16,5 x 24 cm<br \/>\n<strong>Carta<\/strong>: R\u00fastica con solapas, impresa en color y plastificada Volumen Magno 150 g\/m2<br \/>\n<strong>Edici\u00f3n<\/strong>: 2022, italiano \/ ingl\u00e9s<\/p>\n<p data-pm-slice=\"1 1 []\"><b>Pin <\/b><\/p>\n<p data-pm-slice=\"1 1 []\"><span style=\"font-weight: 400;\"><strong>Tama\u00f1o<\/strong>: \u00d8 5 cm<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><strong>Color<\/strong>: negro<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p data-pm-slice=\"1 1 []\"><em>Impreso y encuadernado en Italia por Skira Editore, Mil\u00e1n. Primera edici\u00f3n, enero de 2022.\u00a0<\/em><\/p>\n<p data-pm-slice=\"1 1 []\"><strong>Tapa de libro<\/strong>\u00a0\u2013 Emanuele Cappelli<br \/>\n<strong>Foto de portada<\/strong>\u00a0\u2013 Cinzia Capparelli<br \/>\n<strong>Editorial Design<\/strong>\u00a0\u2013 Cappelli Identity Design<br \/>\n<strong>Editorial Collaboration<\/strong>\u2013 Lorenzo Iervolino, Maria R. Tedesco, Giulia Vallone<br \/>\n<strong>Editorial Coordination<\/strong>\u00a0\u2013 Vincenza Russo<br \/>\n<strong>Edici\u00f3n<\/strong>\u00a0\u2013 Domenico Pertocoli, Francesca Pagliano<br \/>\n<strong>Traducciones<\/strong>\u00a0\u2013 Giulia Incelli, Shannon Marie Clay<br \/>\n<strong>Investigaci\u00f3n iconogr\u00e1fica<\/strong>\u00a0\u2013 Cappelli Identity Design<br \/>\n<strong>Typeface<\/strong>\u00a0\u2013 Akkurat Pro by Lineto, Libertinus Serif by Libertinus Fonts, OT L22 Bold by Cappelli Identity Design (E. Cappelli, A. Pace, L. Properzi, F. Zanino)<\/p>\n","protected":false},"featured_media":37241,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false},"product_cat":[],"product_tag":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Dynamic brand Book + Pin<\/title>\n<meta name=\"description\" content=\"Dynamic brand - The new methodology of brand communication, impreso y encuadernado en Italia por Skira Editore, Mil\u00e1n.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cappellidesign.com\/es\/shop\/book-dynamic-brand-pin\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dynamic brand Book + Pin\" \/>\n<meta property=\"og:description\" content=\"Dynamic brand - The new methodology of brand communication, impreso y encuadernado en Italia por Skira Editore, Mil\u00e1n.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.cappellidesign.com\/es\/shop\/book-dynamic-brand-pin\/\" \/>\n<meta property=\"og:site_name\" content=\"Cappelli Identity Design\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/cappellidesign\/\" \/>\n<meta property=\"article:modified_time\" content=\"2022-12-20T10:46:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.cappellidesign.com\/wp-content\/uploads\/2022\/03\/01-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1920\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@cappellidesign\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.cappellidesign.com\/es\/shop\/book-dynamic-brand-pin\/\",\"url\":\"https:\/\/www.cappellidesign.com\/es\/shop\/book-dynamic-brand-pin\/\",\"name\":\"Dynamic brand Book + Pin\",\"isPartOf\":{\"@id\":\"https:\/\/www.cappellidesign.com\/es\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.cappellidesign.com\/es\/shop\/book-dynamic-brand-pin\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.cappellidesign.com\/es\/shop\/book-dynamic-brand-pin\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.cappellidesign.com\/wp-content\/uploads\/2022\/02\/CID_Shop_Kit_Book_Pin-1.jpg\",\"datePublished\":\"2022-02-11T16:01:12+00:00\",\"dateModified\":\"2022-12-20T10:46:29+00:00\",\"description\":\"Dynamic brand - 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