{"id":19523,"date":"2022-03-23T15:12:13","date_gmt":"2022-03-23T15:12:13","guid":{"rendered":"https:\/\/www.cappellidesign.com\/shop\/dynamic-brand-book-pin-sketchbook\/"},"modified":"2022-12-20T10:46:11","modified_gmt":"2022-12-20T10:46:11","slug":"dynamic-brand-book-pin-sketchbook","status":"publish","type":"product","link":"https:\/\/www.cappellidesign.com\/es\/shop\/dynamic-brand-book-pin-sketchbook\/","title":{"rendered":"Dynamic brand Book + Pin + Sketchbook"},"content":{"rendered":"<p data-pm-slice=\"1 1 []\"><em>The new methodology of brand communication.<br \/>\nA journey through stories of life, design, space and time.<\/em><\/p>\n<p data-pm-slice=\"1 1 []\">(Ejemplar firmado por Emanuele Cappelli con serigraf\u00eda y pin)<\/p>\n<p data-pm-slice=\"1 1 []\">\u00bfPor qu\u00e9 un libro que presenta una metodolog\u00eda tiene tambi\u00e9n dentro la historia de un dise\u00f1ador, la filosof\u00eda de un estudio y las experiencias e historias de su equipo?<\/p>\n<p data-pm-slice=\"1 1 []\">Tenemos m\u00e1s de una respuesta. Cuando hablamos de identidad, tambi\u00e9n hablamos de vida, de evoluci\u00f3n y de personas. Porque el m\u00e9todo del <strong>Dynamic brand<\/strong> no surgi\u00f3 s\u00f3lo del an\u00e1lisis del mercado actual o como una forma de recuperar el valor de la contemporaneidad, sino tambi\u00e9n de la experiencia, de un punto de vista en el que los valores afectan al dise\u00f1o estrat\u00e9gico y a la vida.<br \/>\nPor eso, la marca dynamica y el dise\u00f1o de identidad de <strong>Cappelli Identity Design<\/strong> son dos historias que se entrelazan y se alimentan mutuamente. Adem\u00e1s, todas sus emocionantes etapas, junto con los sorprendentes encuentros con personas y profesionales inspiradores, son otras de las razones por las que nos gustar\u00eda compartir nuestro viaje con ustedes.<\/p>\n<p data-pm-slice=\"1 1 []\">Prefacio de <a href=\"http:\/\/www.hellerbooks.com\/docs\/about.html\" target=\"_blank\" rel=\"noopener\">Steven Heller<\/a> y introducci\u00f3n de <a href=\"http:\/\/bettimarenko.org\/about\/\" target=\"_blank\" rel=\"noopener\">Betti Marenko<\/a>.<\/p>\n<p data-pm-slice=\"1 1 []\"><strong>P\u00e1ginas<\/strong>: 256<br \/>\n<strong>Tama\u00f1o<\/strong>: 16,5 x 24 cm<br \/>\n<strong>Carta<\/strong>: R\u00fastica con solapas, impresa en color y plastificada Volumen Magno 150 g\/m2<br \/>\n<strong>Edici\u00f3n<\/strong>: 2022, italiano \/ ingl\u00e9s<\/p>\n<p><b>Sketchbook\u00a0<\/b><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><strong>Tama\u00f1o<\/strong>: 18 x 25 cm<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><strong>P\u00e1ginas<\/strong>: 50<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><strong>Color de la portada<\/strong>: negro<\/span><\/p>\n<p data-pm-slice=\"1 1 []\"><b>Pin<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\"><strong>Tama\u00f1o:<\/strong> \u00d8 5 cm<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><strong>Color<\/strong>: negro<\/span><b><br \/>\n<\/b><\/p>\n","protected":false},"excerpt":{"rendered":"<p data-pm-slice=\"1 1 []\"><em>Impreso y encuadernado en Italia por Skira Editore, Mil\u00e1n. Primera edici\u00f3n, enero de 2022.\u00a0<\/em><\/p>\n<p data-pm-slice=\"1 1 []\"><strong>Tapa de libro<\/strong>\u00a0\u2013 Emanuele Cappelli<br \/>\n<strong>Foto de portada<\/strong>\u00a0\u2013 Cinzia Capparelli<br \/>\n<strong>Editorial Design<\/strong>\u00a0\u2013 Cappelli Identity Design<br \/>\n<strong>Editorial Collaboration<\/strong>\u2013 Lorenzo Iervolino, Maria R. Tedesco, Giulia Vallone<br \/>\n<strong>Editorial Coordination<\/strong>\u00a0\u2013 Vincenza Russo<br \/>\n<strong>Edici\u00f3n<\/strong>\u00a0\u2013 Domenico Pertocoli, Francesca Pagliano<br \/>\n<strong>Traducciones<\/strong>\u00a0\u2013 Giulia Incelli, Shannon Marie Clay<br \/>\n<strong>Investigaci\u00f3n iconogr\u00e1fica<\/strong>\u00a0\u2013 Cappelli Identity Design<br \/>\n<strong>Typeface<\/strong>\u00a0\u2013 Akkurat Pro by Lineto, Libertinus Serif by Libertinus Fonts, OT L22 Bold by Cappelli Identity Design (E. Cappelli, A. Pace, L. Properzi, F. Zanino)<\/p>\n","protected":false},"featured_media":36853,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false},"product_cat":[418,419],"product_tag":[420,421,422,423,424,425],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Dynamic brand Book + Pin + Sketchbook<\/title>\n<meta name=\"description\" content=\"El m\u00e9todo de el Dynamic brand surge del an\u00e1lisis del mercado actual y de la b\u00fasqueda de un m\u00e9todo que pueda aportar valor.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cappellidesign.com\/es\/shop\/dynamic-brand-book-pin-sketchbook\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dynamic brand Book + Pin + Sketchbook\" \/>\n<meta property=\"og:description\" content=\"El m\u00e9todo de el Dynamic brand surge del an\u00e1lisis del mercado actual y de la b\u00fasqueda de un m\u00e9todo que pueda aportar valor.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.cappellidesign.com\/es\/shop\/dynamic-brand-book-pin-sketchbook\/\" \/>\n<meta property=\"og:site_name\" content=\"Cappelli Identity Design\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/cappellidesign\/\" \/>\n<meta property=\"article:modified_time\" content=\"2022-12-20T10:46:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.cappellidesign.com\/wp-content\/uploads\/2022\/03\/BookPinsketchbook.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1920\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@cappellidesign\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.cappellidesign.com\/es\/shop\/dynamic-brand-book-pin-sketchbook\/\",\"url\":\"https:\/\/www.cappellidesign.com\/es\/shop\/dynamic-brand-book-pin-sketchbook\/\",\"name\":\"Dynamic brand Book + Pin + Sketchbook\",\"isPartOf\":{\"@id\":\"https:\/\/www.cappellidesign.com\/es\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.cappellidesign.com\/es\/shop\/dynamic-brand-book-pin-sketchbook\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.cappellidesign.com\/es\/shop\/dynamic-brand-book-pin-sketchbook\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.cappellidesign.com\/wp-content\/uploads\/2022\/03\/BookPinsketchbook.jpg\",\"datePublished\":\"2022-03-23T15:12:13+00:00\",\"dateModified\":\"2022-12-20T10:46:11+00:00\",\"description\":\"El m\u00e9todo de el Dynamic brand surge del an\u00e1lisis del mercado actual y de la b\u00fasqueda de un m\u00e9todo que pueda aportar valor.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.cappellidesign.com\/es\/shop\/dynamic-brand-book-pin-sketchbook\/#breadcrumb\"},\"inLanguage\":\"es-ES\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.cappellidesign.com\/es\/shop\/dynamic-brand-book-pin-sketchbook\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es-ES\",\"@id\":\"https:\/\/www.cappellidesign.com\/es\/shop\/dynamic-brand-book-pin-sketchbook\/#primaryimage\",\"url\":\"https:\/\/www.cappellidesign.com\/wp-content\/uploads\/2022\/03\/BookPinsketchbook.jpg\",\"contentUrl\":\"https:\/\/www.cappellidesign.com\/wp-content\/uploads\/2022\/03\/BookPinsketchbook.jpg\",\"width\":1920,\"height\":1920,\"caption\":\"Dynamic brand Book + Pin + Sketchbook\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.cappellidesign.com\/es\/shop\/dynamic-brand-book-pin-sketchbook\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.cappellidesign.com\/es\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Shop\",\"item\":\"https:\/\/www.cappellidesign.com\/es\/shop\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Dynamic brand Book + Pin + Sketchbook\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.cappellidesign.com\/es\/#website\",\"url\":\"https:\/\/www.cappellidesign.com\/es\/\",\"name\":\"Cappelli Identity Design\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.cappellidesign.com\/es\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.cappellidesign.com\/es\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es-ES\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.cappellidesign.com\/es\/#organization\",\"name\":\"Cappelli Identity Design\",\"url\":\"https:\/\/www.cappellidesign.com\/es\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es-ES\",\"@id\":\"https:\/\/www.cappellidesign.com\/es\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.cappellidesign.com\/wp-content\/uploads\/2019\/12\/cappellidesign_logo.svg\",\"contentUrl\":\"https:\/\/www.cappellidesign.com\/wp-content\/uploads\/2019\/12\/cappellidesign_logo.svg\",\"width\":369,\"height\":17,\"caption\":\"Cappelli Identity Design\"},\"image\":{\"@id\":\"https:\/\/www.cappellidesign.com\/es\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/cappellidesign\/\",\"https:\/\/x.com\/cappellidesign\",\"https:\/\/www.instagram.com\/cappellidesign\",\"https:\/\/www.linkedin.com\/company\/cappelli-identity-design\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Dynamic brand Book + Pin + Sketchbook","description":"El m\u00e9todo de el Dynamic brand surge del an\u00e1lisis del mercado actual y de la b\u00fasqueda de un m\u00e9todo que pueda aportar valor.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.cappellidesign.com\/es\/shop\/dynamic-brand-book-pin-sketchbook\/","og_locale":"es_ES","og_type":"article","og_title":"Dynamic brand Book + Pin + Sketchbook","og_description":"El m\u00e9todo de el Dynamic brand surge del an\u00e1lisis del mercado actual y de la b\u00fasqueda de un m\u00e9todo que pueda aportar valor.","og_url":"https:\/\/www.cappellidesign.com\/es\/shop\/dynamic-brand-book-pin-sketchbook\/","og_site_name":"Cappelli Identity Design","article_publisher":"https:\/\/www.facebook.com\/cappellidesign\/","article_modified_time":"2022-12-20T10:46:11+00:00","og_image":[{"width":1920,"height":1920,"url":"https:\/\/www.cappellidesign.com\/wp-content\/uploads\/2022\/03\/BookPinsketchbook.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@cappellidesign","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.cappellidesign.com\/es\/shop\/dynamic-brand-book-pin-sketchbook\/","url":"https:\/\/www.cappellidesign.com\/es\/shop\/dynamic-brand-book-pin-sketchbook\/","name":"Dynamic brand Book + Pin + Sketchbook","isPartOf":{"@id":"https:\/\/www.cappellidesign.com\/es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.cappellidesign.com\/es\/shop\/dynamic-brand-book-pin-sketchbook\/#primaryimage"},"image":{"@id":"https:\/\/www.cappellidesign.com\/es\/shop\/dynamic-brand-book-pin-sketchbook\/#primaryimage"},"thumbnailUrl":"https:\/\/www.cappellidesign.com\/wp-content\/uploads\/2022\/03\/BookPinsketchbook.jpg","datePublished":"2022-03-23T15:12:13+00:00","dateModified":"2022-12-20T10:46:11+00:00","description":"El m\u00e9todo de el Dynamic brand surge del an\u00e1lisis del mercado actual y de la b\u00fasqueda de un m\u00e9todo que pueda aportar valor.","breadcrumb":{"@id":"https:\/\/www.cappellidesign.com\/es\/shop\/dynamic-brand-book-pin-sketchbook\/#breadcrumb"},"inLanguage":"es-ES","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.cappellidesign.com\/es\/shop\/dynamic-brand-book-pin-sketchbook\/"]}]},{"@type":"ImageObject","inLanguage":"es-ES","@id":"https:\/\/www.cappellidesign.com\/es\/shop\/dynamic-brand-book-pin-sketchbook\/#primaryimage","url":"https:\/\/www.cappellidesign.com\/wp-content\/uploads\/2022\/03\/BookPinsketchbook.jpg","contentUrl":"https:\/\/www.cappellidesign.com\/wp-content\/uploads\/2022\/03\/BookPinsketchbook.jpg","width":1920,"height":1920,"caption":"Dynamic brand Book + Pin + Sketchbook"},{"@type":"BreadcrumbList","@id":"https:\/\/www.cappellidesign.com\/es\/shop\/dynamic-brand-book-pin-sketchbook\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.cappellidesign.com\/es\/"},{"@type":"ListItem","position":2,"name":"Shop","item":"https:\/\/www.cappellidesign.com\/es\/shop\/"},{"@type":"ListItem","position":3,"name":"Dynamic brand Book + Pin + Sketchbook"}]},{"@type":"WebSite","@id":"https:\/\/www.cappellidesign.com\/es\/#website","url":"https:\/\/www.cappellidesign.com\/es\/","name":"Cappelli Identity Design","description":"","publisher":{"@id":"https:\/\/www.cappellidesign.com\/es\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.cappellidesign.com\/es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es-ES"},{"@type":"Organization","@id":"https:\/\/www.cappellidesign.com\/es\/#organization","name":"Cappelli Identity Design","url":"https:\/\/www.cappellidesign.com\/es\/","logo":{"@type":"ImageObject","inLanguage":"es-ES","@id":"https:\/\/www.cappellidesign.com\/es\/#\/schema\/logo\/image\/","url":"https:\/\/www.cappellidesign.com\/wp-content\/uploads\/2019\/12\/cappellidesign_logo.svg","contentUrl":"https:\/\/www.cappellidesign.com\/wp-content\/uploads\/2019\/12\/cappellidesign_logo.svg","width":369,"height":17,"caption":"Cappelli Identity Design"},"image":{"@id":"https:\/\/www.cappellidesign.com\/es\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/cappellidesign\/","https:\/\/x.com\/cappellidesign","https:\/\/www.instagram.com\/cappellidesign","https:\/\/www.linkedin.com\/company\/cappelli-identity-design\/"]}]}},"_links":{"self":[{"href":"https:\/\/www.cappellidesign.com\/es\/wp-json\/wp\/v2\/product\/19523"}],"collection":[{"href":"https:\/\/www.cappellidesign.com\/es\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/www.cappellidesign.com\/es\/wp-json\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cappellidesign.com\/es\/wp-json\/wp\/v2\/comments?post=19523"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cappellidesign.com\/es\/wp-json\/wp\/v2\/media\/36853"}],"wp:attachment":[{"href":"https:\/\/www.cappellidesign.com\/es\/wp-json\/wp\/v2\/media?parent=19523"}],"wp:term":[{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/www.cappellidesign.com\/es\/wp-json\/wp\/v2\/product_cat?post=19523"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/www.cappellidesign.com\/es\/wp-json\/wp\/v2\/product_tag?post=19523"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}