Events

Today, a consumer products brand necessarily has reference influencers. Often first (micro)influencers are users themselves who generate word-of-mouth on and offline. But nothing is casual. At the base there is always a market strategy, and many times brands can directly hire some (most-popular) influencers to promote hero-products.

We can state two types of influencers: those who already have a wide number of followers (most-popular influencers) – they move masses and require a huge investment of resources – and the smaller ones (small or micro-influencers) who can be found and hired in different ways, also not so much expensives. The best known is the Referral Marketing.