{"id":11381,"date":"2021-11-27T19:00:41","date_gmt":"2021-11-27T19:00:41","guid":{"rendered":"https:\/\/www.cappellidesign.com\/?p=11381"},"modified":"2022-06-23T12:48:37","modified_gmt":"2022-06-23T12:48:37","slug":"big-impact-days-sustainable-goals-in-advertising","status":"publish","type":"post","link":"https:\/\/www.cappellidesign.com\/it\/news\/big-impact-days-sustainable-goals-in-advertising\/","title":{"rendered":"Talk Sustainable Goals in Advertising ai Big Impact Days 2021"},"content":{"rendered":"\t\t
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Oggi Emanuele Cappelli<\/b>, CEO & Creative Director di Cappelli Identity Design ha partecipato alla tavola rotonda dedicata ai temi di sustainability, advertising, brand e comunicazione parlando di Dynamic brand nell’evento Big Impact Days<\/a>.<\/p>\n

L’evento ha portato a Bologna 3 giorni (25, 26 e 27 novembre 2021) di storie d’impatto raccontate dai protagonisti. L\u2019iniziativa <\/strong>nasce da un\u2019idea di BIG BO<\/a> by Fondazione Carisbo, l\u2019ecosistema bolognese dell\u2019innovazione nato da Fondazione Cassa di Risparmio di Bologna e Techgarage. L\u2019Agenda 2030 per lo Sviluppo Sostenibile e l\u2019Accordo di Parigi pongono una sfida a livello planetario che rivede profondamente i paradigmi di produzione, consumo, societ\u00e0 e politiche da parte di tutti gli Stati.<\/p>\n

La tavola rotonda Sustainable Goals in Advertising <\/b>ha permesso, con la moderazione di Valentina Clemente <\/b>di SkyTG24, di indagare come la sostenibilit\u00e0 sociale interviene nei progetti di advertising, brand e comunicazione.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Come ha introdotto Emanuele Cappelli, <\/span>la creativit\u00e0 pu\u00f2 e deve essere sostenibile nelle azioni concrete e quotidiane. Cappelli Identity Design promuove ad esempio una sostenibilit\u00e0 sociale attraverso un\u2019umanizzazione dei processi e delle relazioni. Crediamo sia importante la condivisione delle scelte in itinere anche con i Clienti. Questo permette di dare valore al contatto diretto ed esplicito e fare co-progettazione. Le aziende chiedono, infatti, un approccio human, pertanto l\u2019agenzia oggi si fa interprete e traduce un’immagine co-progettata, che dialoga con  che noi chiamiamo Dynamic brand: l\u2019evoluzione del concetto di Brand Identity, dedicato alle persone in relazione allo spazio e al tempo.<\/em>
<\/p>\n

Insieme ad Emanuele Cappelli sul palco, Fiorenza Plinio<\/strong>, Global Head of Creative Excellence di Cannes Lions International Festival of Creativity<\/em> e Bruno Bertelli,<\/strong> Global CCO Publicis Worldwide<\/em>.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Oggi Emanuele Cappelli, CEO & Creative Director di Cappelli Identity Design ha partecipato alla tavola rotonda dedicata ai temi di sustainability, advertising, brand e comunicazione parlando di Dynamic brand nell’evento Big Impact Days. L’evento ha portato a Bologna 3 giorni (25, 26 e 27 novembre 2021)\u00a0di storie d’impatto raccontate dai protagonisti. L\u2019iniziativa\u00a0nasce da un\u2019idea di […]<\/p>\n","protected":false},"author":12,"featured_media":11459,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[100],"tags":[],"acf":[],"yoast_head":"\nTalk Sustainable Goals in Advertising ai Big Impact Days 2021<\/title>\n<meta name=\"description\" content=\"Emanuele Cappelli e il Dynamic brand alla tavola rotonda dedicata ai temi di sustainability, advertising, brand all'evento Big Impact Days.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cappellidesign.com\/it\/news\/big-impact-days-sustainable-goals-in-advertising\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Talk Sustainable Goals in Advertising ai 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