{"id":11715,"date":"2022-03-23T16:00:15","date_gmt":"2022-03-23T16:00:15","guid":{"rendered":"https:\/\/www.cappellidesign.com\/?p=11715"},"modified":"2026-02-16T08:32:44","modified_gmt":"2026-02-16T08:32:44","slug":"dynamic-brand-the-new-methodology-of-brand-communication","status":"publish","type":"post","link":"https:\/\/www.cappellidesign.com\/it\/news\/dynamic-brand-the-new-methodology-of-brand-communication\/","title":{"rendered":"Dynamic brand. The new methodology of brand communication"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"11715\" class=\"elementor elementor-11715 elementor-11658\">\n\t\t\t\t\t\t<div class=\"elementor-inner\">\n\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6e421e83 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6e421e83\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-28f114e8\" data-id=\"28f114e8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5ffa3797 elementor-widget elementor-widget-text-editor\" data-id=\"5ffa3797\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p><span style=\"font-weight: 400;\">Le persone cambiano cos\u00ec come cambiano anche le relazioni tra loro. Cambiano allo stesso modo anche le relazioni tra le persone, i consumatori e i brand. Da questa riflessione nasce il metodo <\/span><b>Dynamic brand<\/b><span style=\"font-weight: 400;\">, la chiave con cui ogni giorno affrontiamo i nostri progetti di comunicazione. <\/span><\/p><p><span style=\"font-weight: 400;\">Tutto \u00e8 iniziato da un&#8217;analisi della situazione sociale a partire dall\u2019introduzione dei social network e dal desiderio di codificare un metodo che ci permettesse di mettere insieme anni di analisi, sperimentazione e ricerca.\u00a0<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8d59848 elementor-widget elementor-widget-spacer\" data-id=\"8d59848\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a1222b9 elementor-aspect-ratio-169 elementor-widget elementor-widget-video\" data-id=\"a1222b9\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;aspect_ratio&quot;:&quot;169&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-wrapper elementor-fit-aspect-ratio elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen title=\"vimeo Video Player\" src=\"https:\/\/player.vimeo.com\/video\/683759500?autoplay=1&amp;playsinline=1&amp;color&amp;autopause=0&amp;loop=1&amp;muted=0&amp;title=0&amp;portrait=0&amp;byline=0#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d3f44da elementor-widget elementor-widget-spacer\" data-id=\"d3f44da\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-70550bc elementor-widget elementor-widget-text-editor\" data-id=\"70550bc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p><i>Il lavoro che un brand deve fare non \u00e8 totalmente di fantasia, ma deve avere una componente mistica scritta su una base estetica. Questo libro \u00e8 fondamentale, \u00e8 la bibbia del brand di Cappelli Identity Design e il mantra di Emanuele Cappelli, Dynamic Brand, stabilisce una forma mentis che \u00e8 una potente combinazione di realt\u00e0 e percezione.<\/i><\/p><div>Prefazione di\u00a0<span style=\"font-weight: bold;\">Steven Heller<br \/><\/span><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Akkurat, Sans-serif; font-weight: var( --e-global-typography-text-font-weight );\">Co-Chair of MFA Designer as Author Department,\u00a0<\/span><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Akkurat, Sans-serif; font-weight: var( --e-global-typography-text-font-weight );\">New Programs Special Consultant to the President of the School of Visual Arts,\u00a0<\/span><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Akkurat, Sans-serif; font-weight: var( --e-global-typography-text-font-weight );\">Visual Columnist for New York Times Book Review.<\/span><i><br \/><\/i><\/div>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c61e83d elementor-widget elementor-widget-spacer\" data-id=\"c61e83d\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-94c785b elementor-widget elementor-widget-text-editor\" data-id=\"94c785b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p><em>Il design \u00e8 l\u2019incarnazione tangibile dei valori sociali e culturali. \u00c8 il laboratorio alchemico dove si creano le connessioni. Qualsiasi oggetto di design &#8211; che sia un logo, un\u2019esperienza, un prodotto, un servizio &#8211; non \u00e8 altro che un moltiplicatore che genera silenziosamente ulteriori connessioni.<\/em><\/p><p>Introduzione di <strong>Betti Marenko<br \/><\/strong>Reader in Design and Techno-Digital Futures Central Saint Martins, University of the Arts London.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ab6df22 elementor-widget elementor-widget-spacer\" data-id=\"ab6df22\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-88d7c06 elementor-widget elementor-widget-image\" data-id=\"88d7c06\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1536\" height=\"864\" src=\"https:\/\/www.cappellidesign.com\/wp-content\/uploads\/2022\/03\/SunModel-1536x864-1.png\" class=\"attachment-full size-full wp-image-12760\" alt=\"Dynamic brand - Sun Model\" srcset=\"https:\/\/www.cappellidesign.com\/wp-content\/uploads\/2022\/03\/SunModel-1536x864-1.png 1536w, https:\/\/www.cappellidesign.com\/wp-content\/uploads\/2022\/03\/SunModel-1536x864-1-300x169.png 300w, https:\/\/www.cappellidesign.com\/wp-content\/uploads\/2022\/03\/SunModel-1536x864-1-1024x576.png 1024w, https:\/\/www.cappellidesign.com\/wp-content\/uploads\/2022\/03\/SunModel-1536x864-1-768x432.png 768w, https:\/\/www.cappellidesign.com\/wp-content\/uploads\/2022\/03\/SunModel-1536x864-1-600x338.png 600w, https:\/\/www.cappellidesign.com\/wp-content\/uploads\/2022\/03\/SunModel-1536x864-1-1280x720.png 1280w, https:\/\/www.cappellidesign.com\/wp-content\/uploads\/2022\/03\/SunModel-1536x864-1-900x506.png 900w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b5c0f48 elementor-widget elementor-widget-spacer\" data-id=\"b5c0f48\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ab2d4bf elementor-widget elementor-widget-text-editor\" data-id=\"ab2d4bf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p><span style=\"font-weight: 400;\">Il Dynamic brand \u00e8 l\u2019evoluzione del concetto di Brand identity che si sviluppa attraverso tutti i linguaggi strategici di comunicazione, sia vecchi che nuovi. Per parlare di identita\u0300 dobbiamo parlare necessariamente di vita, di evoluzione e di persone perch\u00e9 il metodo del Dynamic brand non nasce solo dalle analisi del mercato odierno ma anche dal vissuto, dal singolo punto di vista di ognuno di no e dai valori: l\u2019aspetto che pi\u00f9 incide sul design strategico (e sulla vita).<\/span><\/p><p><span style=\"font-weight: 400;\">Per raccontare la vita e il metodo che respiriamo tutti i giorni nel nostro studio abbiamo pensato di scrivere un libro intitolato <\/span><i><span style=\"font-weight: 400;\">Dynamic brand &#8211; <\/span><\/i><i><span style=\"font-weight: 400;\">The new methodology of brand communication<\/span><\/i><span style=\"font-weight: 400;\">, edito dalla casa editrice Skira.<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eac3996 elementor-widget elementor-widget-spacer\" data-id=\"eac3996\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9f097bb elementor-widget elementor-widget-text-editor\" data-id=\"9f097bb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p><b>Per prima cosa partiamo dal concetto di identit\u00e0:<\/b> <strong>c<\/strong><b>os\u2019\u00e8 l\u2019identit\u00e0?<\/b><\/p><p><span style=\"font-weight: 400;\">L&#8217;identit\u00e0 esiste <\/span><span style=\"font-weight: 400;\">quando esiste la diversit\u00e0. Se non c\u2019\u00e8 l\u2019altro neanche l\u2019uno esiste: senza sole non c\u2019\u00e8 ombra, o viceversa. \u00c8 tra il bianco e il nero che si apre la finestra attraverso cui osserviamo tutte le sfumature del mondo.\u00a0<\/span><\/p><p><b>Il Dynamic brand o Brand dinamico come evoluzione del concetto di identit\u00e0:<\/b> <b>da statico a dinamico.<\/b><\/p><p><span style=\"font-weight: 400;\">Con la divulgazione di internet e l\u2019uso dei social network (Facebook, 2004) il brand \u00e8 rimbalzato dal billboard alla televisione, per atterrare dentro l\u2019oggetto pi\u00f9 personale che abbiamo: lo smartphone, la nostra scatola magica. Qui abbiamo disponibilit\u00e0 di consultazione 24\/7 ed \u00e8 da questa nuova connessione con il mondo che si crea un nuovo modo di comunicare: l\u2019architettura organizzativa delle informazioni cambia, non esiste pi\u00f9 lo schema verticale ma tutto diventa realmente integrato. <\/span><span style=\"font-weight: 400;\">All\u2019interno di questa dinamica anche il logo assume una diversa dimensione diventando un segno vivo, che respira, in grado di interagire con le persone<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-607edf4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"607edf4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f56f7cf\" data-id=\"f56f7cf\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-ce69957 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ce69957\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-f31a468\" data-id=\"f31a468\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b8be436 elementor-widget elementor-widget-image\" data-id=\"b8be436\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/www.cappellidesign.com\/wp-content\/uploads\/2022\/03\/DB_OGR-_Tech-_Torino_@Cinzia-Capparelli_allJPG-1024x683.jpg\" class=\"attachment-large size-large wp-image-12849\" alt=\"\" srcset=\"https:\/\/www.cappellidesign.com\/wp-content\/uploads\/2022\/03\/DB_OGR-_Tech-_Torino_@Cinzia-Capparelli_allJPG-1024x683.jpg 1024w, https:\/\/www.cappellidesign.com\/wp-content\/uploads\/2022\/03\/DB_OGR-_Tech-_Torino_@Cinzia-Capparelli_allJPG-300x200.jpg 300w, https:\/\/www.cappellidesign.com\/wp-content\/uploads\/2022\/03\/DB_OGR-_Tech-_Torino_@Cinzia-Capparelli_allJPG-768x512.jpg 768w, https:\/\/www.cappellidesign.com\/wp-content\/uploads\/2022\/03\/DB_OGR-_Tech-_Torino_@Cinzia-Capparelli_allJPG-1536x1024.jpg 1536w, https:\/\/www.cappellidesign.com\/wp-content\/uploads\/2022\/03\/DB_OGR-_Tech-_Torino_@Cinzia-Capparelli_allJPG-600x400.jpg 600w, https:\/\/www.cappellidesign.com\/wp-content\/uploads\/2022\/03\/DB_OGR-_Tech-_Torino_@Cinzia-Capparelli_allJPG-1280x853.jpg 1280w, https:\/\/www.cappellidesign.com\/wp-content\/uploads\/2022\/03\/DB_OGR-_Tech-_Torino_@Cinzia-Capparelli_allJPG-900x600.jpg 900w, https:\/\/www.cappellidesign.com\/wp-content\/uploads\/2022\/03\/DB_OGR-_Tech-_Torino_@Cinzia-Capparelli_allJPG.jpg 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-a51cc73\" data-id=\"a51cc73\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-77d86fb elementor-widget elementor-widget-image\" data-id=\"77d86fb\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/www.cappellidesign.com\/wp-content\/uploads\/2022\/03\/DB_OGR-_Tech-_Torino_@Cinzia-Capparelli-1024x683.jpg\" class=\"attachment-large size-large wp-image-12853\" alt=\"\" srcset=\"https:\/\/www.cappellidesign.com\/wp-content\/uploads\/2022\/03\/DB_OGR-_Tech-_Torino_@Cinzia-Capparelli-1024x683.jpg 1024w, https:\/\/www.cappellidesign.com\/wp-content\/uploads\/2022\/03\/DB_OGR-_Tech-_Torino_@Cinzia-Capparelli-300x200.jpg 300w, https:\/\/www.cappellidesign.com\/wp-content\/uploads\/2022\/03\/DB_OGR-_Tech-_Torino_@Cinzia-Capparelli-768x512.jpg 768w, https:\/\/www.cappellidesign.com\/wp-content\/uploads\/2022\/03\/DB_OGR-_Tech-_Torino_@Cinzia-Capparelli-1536x1024.jpg 1536w, https:\/\/www.cappellidesign.com\/wp-content\/uploads\/2022\/03\/DB_OGR-_Tech-_Torino_@Cinzia-Capparelli-600x400.jpg 600w, https:\/\/www.cappellidesign.com\/wp-content\/uploads\/2022\/03\/DB_OGR-_Tech-_Torino_@Cinzia-Capparelli-1280x853.jpg 1280w, https:\/\/www.cappellidesign.com\/wp-content\/uploads\/2022\/03\/DB_OGR-_Tech-_Torino_@Cinzia-Capparelli-900x600.jpg 900w, https:\/\/www.cappellidesign.com\/wp-content\/uploads\/2022\/03\/DB_OGR-_Tech-_Torino_@Cinzia-Capparelli.jpg 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-6749c4a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6749c4a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-c5b3eb6\" data-id=\"c5b3eb6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1b9c3e0 elementor-widget elementor-widget-image\" data-id=\"1b9c3e0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/www.cappellidesign.com\/wp-content\/uploads\/2022\/03\/DB_OGR-_Tech-_Torino_@Cinzia-Capparelli_Emanuele_Cappelli-1024x683.jpg\" class=\"attachment-large size-large wp-image-12851\" alt=\"\" srcset=\"https:\/\/www.cappellidesign.com\/wp-content\/uploads\/2022\/03\/DB_OGR-_Tech-_Torino_@Cinzia-Capparelli_Emanuele_Cappelli-1024x683.jpg 1024w, https:\/\/www.cappellidesign.com\/wp-content\/uploads\/2022\/03\/DB_OGR-_Tech-_Torino_@Cinzia-Capparelli_Emanuele_Cappelli-300x200.jpg 300w, https:\/\/www.cappellidesign.com\/wp-content\/uploads\/2022\/03\/DB_OGR-_Tech-_Torino_@Cinzia-Capparelli_Emanuele_Cappelli-768x512.jpg 768w, https:\/\/www.cappellidesign.com\/wp-content\/uploads\/2022\/03\/DB_OGR-_Tech-_Torino_@Cinzia-Capparelli_Emanuele_Cappelli-1536x1024.jpg 1536w, https:\/\/www.cappellidesign.com\/wp-content\/uploads\/2022\/03\/DB_OGR-_Tech-_Torino_@Cinzia-Capparelli_Emanuele_Cappelli-600x400.jpg 600w, https:\/\/www.cappellidesign.com\/wp-content\/uploads\/2022\/03\/DB_OGR-_Tech-_Torino_@Cinzia-Capparelli_Emanuele_Cappelli-1280x853.jpg 1280w, https:\/\/www.cappellidesign.com\/wp-content\/uploads\/2022\/03\/DB_OGR-_Tech-_Torino_@Cinzia-Capparelli_Emanuele_Cappelli-900x600.jpg 900w, https:\/\/www.cappellidesign.com\/wp-content\/uploads\/2022\/03\/DB_OGR-_Tech-_Torino_@Cinzia-Capparelli_Emanuele_Cappelli.jpg 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-ccf5c4d\" data-id=\"ccf5c4d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ff24bf7 elementor-widget elementor-widget-image\" data-id=\"ff24bf7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/www.cappellidesign.com\/wp-content\/uploads\/2022\/03\/61A8687-copia-1024x683.jpg\" class=\"attachment-large size-large wp-image-12857\" alt=\"\" srcset=\"https:\/\/www.cappellidesign.com\/wp-content\/uploads\/2022\/03\/61A8687-copia-1024x683.jpg 1024w, https:\/\/www.cappellidesign.com\/wp-content\/uploads\/2022\/03\/61A8687-copia-300x200.jpg 300w, https:\/\/www.cappellidesign.com\/wp-content\/uploads\/2022\/03\/61A8687-copia-768x512.jpg 768w, https:\/\/www.cappellidesign.com\/wp-content\/uploads\/2022\/03\/61A8687-copia-1536x1024.jpg 1536w, https:\/\/www.cappellidesign.com\/wp-content\/uploads\/2022\/03\/61A8687-copia-600x400.jpg 600w, https:\/\/www.cappellidesign.com\/wp-content\/uploads\/2022\/03\/61A8687-copia-1280x853.jpg 1280w, https:\/\/www.cappellidesign.com\/wp-content\/uploads\/2022\/03\/61A8687-copia-900x600.jpg 900w, https:\/\/www.cappellidesign.com\/wp-content\/uploads\/2022\/03\/61A8687-copia.jpg 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-03b2d1e elementor-widget elementor-widget-spacer\" data-id=\"03b2d1e\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-282f3ac elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"282f3ac\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0bc39c4\" data-id=\"0bc39c4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c3a81fd elementor-widget elementor-widget-text-editor\" data-id=\"c3a81fd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p><span style=\"font-weight: 400;\">Qui alcune citazioni raccolte dai partecipanti della presentazione del libro il 24 marzo 2022 presso la sede di Torino di Cappelli Identity Design in OGR Tech, OGR Torino.<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ed2b51 elementor-widget elementor-widget-spacer\" data-id=\"1ed2b51\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1826e2c elementor-aspect-ratio-169 elementor-widget elementor-widget-video\" data-id=\"1826e2c\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;aspect_ratio&quot;:&quot;169&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-wrapper elementor-fit-aspect-ratio elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen title=\"vimeo Video Player\" src=\"https:\/\/player.vimeo.com\/video\/717492906?color&amp;autopause=0&amp;loop=1&amp;muted=0&amp;title=0&amp;portrait=0&amp;byline=0#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-27acad4 elementor-widget elementor-widget-spacer\" data-id=\"27acad4\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8ff1792 elementor-widget elementor-widget-text-editor\" data-id=\"8ff1792\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p><i><span style=\"font-weight: 400;\">Nel libro raccontiamo come \u00e8 nata l\u2019idea del metodo e come siamo arrivati progressivamente a raccogliere tutto il nostro materiale di studio e ricerca all\u2019interno di un volume del quale siamo fieri e orgogliosi.\u00a0<\/span><\/i><\/p><p><span style=\"font-weight: 400;\"><strong>Emanuele Cappelli,<\/strong>\u00a0Autore del libro e\u00a0<\/span><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Akkurat, Sans-serif; font-weight: var( --e-global-typography-text-font-weight );\">Founder di Cappelli Identity Design<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d45ce2 elementor-widget elementor-widget-spacer\" data-id=\"7d45ce2\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-56411b8 elementor-widget elementor-widget-text-editor\" data-id=\"56411b8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p><i>La parola passione \u00e8 una cosa che fa la storia di un\u2019azienda e quindi anche quella del brand. L\u2019altra \u00e8 sicuramente la \u201cresilienza\u201d, o la \u201cresistenza\u201d, di andare sempre oltre, ma l\u2019altra grande parola, che \u00e8 la chiave, \u00e8 la \u201ctrasformazione\u201d, una parola centrale in questi tempi. Tant\u2019\u00e8 vero che in Talent Garden noi sulla trasformazione abbiamo costruito un\u2019azienda, per noi il Dynamic brand \u00e8 tutto, la nostra azienda vive di questa trasformazione, di questo far vivere gli spazi, in tutte le attivit\u00e0 che facciamo il senso dell\u2019esperienza, il senso del costruire insieme, del dare a tutti un punto di vista condiviso che si trasforma nel tempo.<\/i><\/p><p><strong>Barbara Graffino<\/strong>, CEO<span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Akkurat, Sans-serif; font-weight: var( --e-global-typography-text-font-weight );\">\u00a0Talent Garden Fondazione Agnelli<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-83d467d elementor-widget elementor-widget-spacer\" data-id=\"83d467d\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c427155 elementor-widget elementor-widget-text-editor\" data-id=\"c427155\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p><em>Questo \u00e8 il primo evento in presenza che facciamo e abbiamo il piacere di aver presentato la pubblicazione dei partner e amici di Cappelli Identity Design qui alle OGR. Ho ritrovato tanti elementi comuni in particolare la caparbiet\u00e0 e la volont\u00e0 di portare avanti una iniziativa nuova, caratteristiche che ritrovo quotidianamente nelle start up che lavorano presso le OGR. Quello che \u00e8 stato il destino e il successo di Cappelli Identity Design non pu\u00f2 che essere una conferma di quell\u2019approccio che ha caratterizzato i primi passi di Emanuele Cappelli e che si \u00e8 concretizzato poi in quello che abbiamo visto oggi tutti insieme.<\/em><\/p><p><strong>Matteo Pessione<\/strong>, OGR Tech Coordinator, Planning and Control, OGR Torino<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16f6ff6 elementor-widget elementor-widget-spacer\" data-id=\"16f6ff6\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-318cee6 elementor-widget elementor-widget-text-editor\" data-id=\"318cee6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p><em>Il Dynamic brand \u00e8 un libro di contenuto, da leggere, dalla fruizione lenta, che ancora una volta ci dimostra come lo strumento libro non debba necessariamente essere superato dal digitale e come sia parte esso stesso di un processo di design. In questo libro si parla di identit\u00e0 e diversit\u00e0. Secondo me c\u2019\u00e8 identit\u00e0 nella diversit\u00e0 se c\u2019\u00e8 consapevolezza, senza questa la diversit\u00e0 fa paura e ci si azzanna, senza la consapevolezza la nostra identit\u00e0 costantemente vacilla. Noi con il nostro umile lavoro attraverso i libri e le mostre, cerchiamo di costruire di un\u2019apertura per dare voce a chi fa cultura.<\/em><\/p><p><strong>Pietro Della Lucia<\/strong>, Direttore Dipartimento Cataloghi e Progetti Speciali, Skira<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0a76ba0 elementor-widget elementor-widget-spacer\" data-id=\"0a76ba0\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-872ba68 elementor-widget elementor-widget-text-editor\" data-id=\"872ba68\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p><em>Il Design \u00e8 un aspetto che unisce le persone e oggi abbiamo avuto modo per approfondire questo tema. Grazie a OGR Torino, OGR Tech e Talent Garden che ci hanno ospitato e per questa occasione che ci ha permesso di condividere punti di vista e contaminarci a livello culturale, tecnico e progettuale per realizzare in futuro nuovi progetti insieme<\/em><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Akkurat, Sans-serif; font-weight: var( --e-global-typography-text-font-weight );\">.<\/span><\/p><p><strong>Fabio Zanino<\/strong>, Head of Communication &amp; External Relations<span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Akkurat, Sans-serif; font-weight: var( --e-global-typography-text-font-weight );\">, Cappelli Identity Design<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d6f3226 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d6f3226\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-62180ef\" data-id=\"62180ef\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6711932 elementor-widget elementor-widget-image\" data-id=\"6711932\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/www.cappellidesign.com\/wp-content\/uploads\/2022\/03\/SunModel-1536x864-1-1024x576.png\" class=\"attachment-large size-large wp-image-12760\" alt=\"Dynamic brand - Sun Model\" srcset=\"https:\/\/www.cappellidesign.com\/wp-content\/uploads\/2022\/03\/SunModel-1536x864-1-1024x576.png 1024w, https:\/\/www.cappellidesign.com\/wp-content\/uploads\/2022\/03\/SunModel-1536x864-1-300x169.png 300w, https:\/\/www.cappellidesign.com\/wp-content\/uploads\/2022\/03\/SunModel-1536x864-1-768x432.png 768w, https:\/\/www.cappellidesign.com\/wp-content\/uploads\/2022\/03\/SunModel-1536x864-1-600x338.png 600w, https:\/\/www.cappellidesign.com\/wp-content\/uploads\/2022\/03\/SunModel-1536x864-1-1280x720.png 1280w, https:\/\/www.cappellidesign.com\/wp-content\/uploads\/2022\/03\/SunModel-1536x864-1-900x506.png 900w, https:\/\/www.cappellidesign.com\/wp-content\/uploads\/2022\/03\/SunModel-1536x864-1.png 1536w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-036bd56\" data-id=\"036bd56\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9308d53 elementor-widget elementor-widget-image\" data-id=\"9308d53\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1536\" height=\"864\" src=\"https:\/\/www.cappellidesign.com\/wp-content\/uploads\/2022\/02\/03Visual_Blog-1536x864.jpg\" class=\"attachment-1536x1536 size-1536x1536 wp-image-11692\" alt=\"\" srcset=\"https:\/\/www.cappellidesign.com\/wp-content\/uploads\/2022\/02\/03Visual_Blog-1536x864.jpg 1536w, https:\/\/www.cappellidesign.com\/wp-content\/uploads\/2022\/02\/03Visual_Blog-300x169.jpg 300w, https:\/\/www.cappellidesign.com\/wp-content\/uploads\/2022\/02\/03Visual_Blog-1024x576.jpg 1024w, https:\/\/www.cappellidesign.com\/wp-content\/uploads\/2022\/02\/03Visual_Blog-768x432.jpg 768w, https:\/\/www.cappellidesign.com\/wp-content\/uploads\/2022\/02\/03Visual_Blog-600x338.jpg 600w, https:\/\/www.cappellidesign.com\/wp-content\/uploads\/2022\/02\/03Visual_Blog-1280x720.jpg 1280w, https:\/\/www.cappellidesign.com\/wp-content\/uploads\/2022\/02\/03Visual_Blog-900x506.jpg 900w, https:\/\/www.cappellidesign.com\/wp-content\/uploads\/2022\/02\/03Visual_Blog.jpg 1920w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ca17bd3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ca17bd3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0ae9cfd\" data-id=\"0ae9cfd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-87e3204 elementor-widget elementor-widget-spacer\" data-id=\"87e3204\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4047324 elementor-widget elementor-widget-text-editor\" data-id=\"4047324\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p><b>Dynamic brand vs Dynamic logo:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Spesso non si comprende bene il valore del Dynamic brand, ma lo si interpreta quasi come se si trattasse di un dynamic logo. Non \u00e8 cos\u00ec. La differenza sostanziale \u00e8 alla radice dei due significati: il logo \u00e8 il segno grafico e il brand \u00e8 la percezione che si ha dell\u2019azienda. La differenza visiva tra logo dinamico e brand dinamico si pu\u00f2 semplificare. Usiamo come esempio un luogo che visitiamo: il logo dinamico \u00e8 solo la fotografia di quel luogo, mentre il brand dinamico \u00e8 l\u2019esperienza che si forma quando si vive il luogo, fatto di luci e colori, suoni, profumi, materiali e sapori. Nel Dynamic brand la forma diventa sostanza. Il Sistema di identit\u00e0 diventa centrale, il logo viene deresponsabilizzato e gli \u00e8 concesso il continuo cambiamento.<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8b22aa8 elementor-widget elementor-widget-spacer\" data-id=\"8b22aa8\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-dbe4aba elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dbe4aba\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-5e49f49\" data-id=\"5e49f49\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4ecadec elementor-widget elementor-widget-image\" data-id=\"4ecadec\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/www.cappellidesign.com\/wp-content\/uploads\/2022\/02\/03CID_Blog_Libro-1024x576.jpg\" class=\"attachment-large size-large wp-image-11662\" alt=\"\" srcset=\"https:\/\/www.cappellidesign.com\/wp-content\/uploads\/2022\/02\/03CID_Blog_Libro-1024x576.jpg 1024w, https:\/\/www.cappellidesign.com\/wp-content\/uploads\/2022\/02\/03CID_Blog_Libro-300x169.jpg 300w, https:\/\/www.cappellidesign.com\/wp-content\/uploads\/2022\/02\/03CID_Blog_Libro-768x432.jpg 768w, https:\/\/www.cappellidesign.com\/wp-content\/uploads\/2022\/02\/03CID_Blog_Libro-1536x864.jpg 1536w, https:\/\/www.cappellidesign.com\/wp-content\/uploads\/2022\/02\/03CID_Blog_Libro-600x338.jpg 600w, https:\/\/www.cappellidesign.com\/wp-content\/uploads\/2022\/02\/03CID_Blog_Libro-1280x720.jpg 1280w, https:\/\/www.cappellidesign.com\/wp-content\/uploads\/2022\/02\/03CID_Blog_Libro-900x506.jpg 900w, https:\/\/www.cappellidesign.com\/wp-content\/uploads\/2022\/02\/03CID_Blog_Libro.jpg 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-5628ed4\" data-id=\"5628ed4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9f7e9b9 elementor-widget elementor-widget-image\" data-id=\"9f7e9b9\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/www.cappellidesign.com\/wp-content\/uploads\/2022\/02\/02CID_Blog_Libro-1024x576.jpg\" class=\"attachment-large size-large wp-image-11664\" alt=\"\" srcset=\"https:\/\/www.cappellidesign.com\/wp-content\/uploads\/2022\/02\/02CID_Blog_Libro-1024x576.jpg 1024w, https:\/\/www.cappellidesign.com\/wp-content\/uploads\/2022\/02\/02CID_Blog_Libro-300x169.jpg 300w, https:\/\/www.cappellidesign.com\/wp-content\/uploads\/2022\/02\/02CID_Blog_Libro-768x432.jpg 768w, https:\/\/www.cappellidesign.com\/wp-content\/uploads\/2022\/02\/02CID_Blog_Libro-1536x864.jpg 1536w, https:\/\/www.cappellidesign.com\/wp-content\/uploads\/2022\/02\/02CID_Blog_Libro-600x338.jpg 600w, https:\/\/www.cappellidesign.com\/wp-content\/uploads\/2022\/02\/02CID_Blog_Libro-1280x720.jpg 1280w, https:\/\/www.cappellidesign.com\/wp-content\/uploads\/2022\/02\/02CID_Blog_Libro-900x506.jpg 900w, https:\/\/www.cappellidesign.com\/wp-content\/uploads\/2022\/02\/02CID_Blog_Libro.jpg 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-4dae607 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4dae607\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-f3df48b\" data-id=\"f3df48b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e162d9e elementor-widget elementor-widget-image\" data-id=\"e162d9e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/www.cappellidesign.com\/wp-content\/uploads\/2022\/02\/04CID_Blog_Libro-1024x576.jpg\" class=\"attachment-large size-large wp-image-11666\" alt=\"\" srcset=\"https:\/\/www.cappellidesign.com\/wp-content\/uploads\/2022\/02\/04CID_Blog_Libro-1024x576.jpg 1024w, https:\/\/www.cappellidesign.com\/wp-content\/uploads\/2022\/02\/04CID_Blog_Libro-300x169.jpg 300w, https:\/\/www.cappellidesign.com\/wp-content\/uploads\/2022\/02\/04CID_Blog_Libro-768x432.jpg 768w, https:\/\/www.cappellidesign.com\/wp-content\/uploads\/2022\/02\/04CID_Blog_Libro-1536x864.jpg 1536w, https:\/\/www.cappellidesign.com\/wp-content\/uploads\/2022\/02\/04CID_Blog_Libro-600x338.jpg 600w, https:\/\/www.cappellidesign.com\/wp-content\/uploads\/2022\/02\/04CID_Blog_Libro-1280x720.jpg 1280w, https:\/\/www.cappellidesign.com\/wp-content\/uploads\/2022\/02\/04CID_Blog_Libro-900x506.jpg 900w, https:\/\/www.cappellidesign.com\/wp-content\/uploads\/2022\/02\/04CID_Blog_Libro.jpg 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-7b98ab8\" data-id=\"7b98ab8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-43d7f2e elementor-widget elementor-widget-image\" data-id=\"43d7f2e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/www.cappellidesign.com\/wp-content\/uploads\/2022\/02\/05CID_Blog_Libro-1024x576.jpg\" class=\"attachment-large size-large wp-image-11668\" alt=\"\" srcset=\"https:\/\/www.cappellidesign.com\/wp-content\/uploads\/2022\/02\/05CID_Blog_Libro-1024x576.jpg 1024w, https:\/\/www.cappellidesign.com\/wp-content\/uploads\/2022\/02\/05CID_Blog_Libro-300x169.jpg 300w, https:\/\/www.cappellidesign.com\/wp-content\/uploads\/2022\/02\/05CID_Blog_Libro-768x432.jpg 768w, https:\/\/www.cappellidesign.com\/wp-content\/uploads\/2022\/02\/05CID_Blog_Libro-1536x864.jpg 1536w, https:\/\/www.cappellidesign.com\/wp-content\/uploads\/2022\/02\/05CID_Blog_Libro-600x338.jpg 600w, https:\/\/www.cappellidesign.com\/wp-content\/uploads\/2022\/02\/05CID_Blog_Libro-1280x720.jpg 1280w, https:\/\/www.cappellidesign.com\/wp-content\/uploads\/2022\/02\/05CID_Blog_Libro-900x506.jpg 900w, https:\/\/www.cappellidesign.com\/wp-content\/uploads\/2022\/02\/05CID_Blog_Libro.jpg 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-0e0b012 elementor-widget elementor-widget-spacer\" data-id=\"0e0b012\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8445c24 elementor-widget elementor-widget-text-editor\" data-id=\"8445c24\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p><span style=\"font-weight: 400;\">In questo articolo abbiamo trascritto qualche breve estratto del libro, se vuoi sapere di pi\u00f9 sul Dynamic brand <\/span><span style=\"font-weight: 400;\">entra nel nostro <\/span><a href=\"https:\/\/www.cappellidesign.com\/it\/shop\/\"><span style=\"font-weight: 400;\">shop<\/span><\/a><span style=\"font-weight: 400;\"> e ordina la tua copia in edizione speciale!<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b4c90eb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b4c90eb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element 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class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-c3dc41e\" data-id=\"c3dc41e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f52494c elementor-align-center elementor-widget elementor-widget-button\" data-id=\"f52494c\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a href=\"https:\/\/www.cappellidesign.com\/it\/shop\/\" class=\"elementor-button-link elementor-button elementor-size-md\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Scopri le edizioni speciali<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Le persone cambiano cos\u00ec come cambiano anche le relazioni tra loro. Cambiano allo stesso modo anche le relazioni tra le persone, i consumatori e i brand. Da questa riflessione nasce il metodo Dynamic brand, la chiave con cui ogni giorno affrontiamo i nostri progetti di comunicazione. Tutto \u00e8 iniziato da un&#8217;analisi della situazione sociale a [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":42657,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[100],"tags":[469],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Dynamic brand. The new methodology of brand communication<\/title>\n<meta name=\"description\" content=\"Il Dynamic brand \u00e8 l\u2019evoluzione del concetto di Brand identity che si sviluppa attraverso tutti i linguaggi strategici di comunicazione.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cappellidesign.com\/it\/news\/dynamic-brand-the-new-methodology-of-brand-communication\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dynamic brand. 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