{"id":13198,"date":"2022-04-08T13:41:01","date_gmt":"2022-04-08T13:41:01","guid":{"rendered":"https:\/\/www.cappellidesign.com\/?p=13198"},"modified":"2023-08-31T15:19:40","modified_gmt":"2023-08-31T15:19:40","slug":"ll-brand-dinamico-come-nuova-prospettiva-nel-design","status":"publish","type":"post","link":"https:\/\/www.cappellidesign.com\/it\/news\/ll-brand-dinamico-come-nuova-prospettiva-nel-design\/","title":{"rendered":"Politecnico di Torino. ll brand dinamico come nuova prospettiva nel design"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"13198\" class=\"elementor elementor-13198\">\n\t\t\t\t\t\t<div class=\"elementor-inner\">\n\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3e0c3c53 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3e0c3c53\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1974f74e\" data-id=\"1974f74e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4e818ea2 elementor-widget elementor-widget-text-editor\" data-id=\"4e818ea2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p><span style=\"font-weight: 400;\">PoliTO<\/span><i><span style=\"font-weight: 400;\"> &#8211; Dipartimento di Architettura e Design, Castello del Valentino, Salone d&#8217;Onore<\/span><\/i><\/p><p><span style=\"font-weight: 400;\">All\u2019interno della prestigiosa location del Castello del Valentino di Torino, patrimonio dell\u2019umanit\u00e0 UNESCO, venerd\u00ec 8 aprile, alle ore 11.00, abbiamo incontrato nel Salone d&#8217;Onore gli studenti del Dipartimento di Architettura e Design per una lezione aperta dal titolo: <em>Il brand dinamico come nuova prospettiva del design<\/em>.<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-52bcaf4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"52bcaf4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b6e64ab\" data-id=\"b6e64ab\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-de372c0 elementor-widget elementor-widget-spacer\" data-id=\"de372c0\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a5e8bc9 elementor-widget elementor-widget-image\" data-id=\"a5e8bc9\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.cappellidesign.com\/wp-content\/uploads\/2022\/04\/CID_Polito_004.jpg\" class=\"attachment-full size-full wp-image-13237\" alt=\"PoliTO Castello del Valentino - Dynamic Brand Cappelli Identity Design&quot;\" srcset=\"https:\/\/www.cappellidesign.com\/wp-content\/uploads\/2022\/04\/CID_Polito_004.jpg 1920w, https:\/\/www.cappellidesign.com\/wp-content\/uploads\/2022\/04\/CID_Polito_004-300x169.jpg 300w, https:\/\/www.cappellidesign.com\/wp-content\/uploads\/2022\/04\/CID_Polito_004-1024x576.jpg 1024w, https:\/\/www.cappellidesign.com\/wp-content\/uploads\/2022\/04\/CID_Polito_004-768x432.jpg 768w, https:\/\/www.cappellidesign.com\/wp-content\/uploads\/2022\/04\/CID_Polito_004-1536x864.jpg 1536w, https:\/\/www.cappellidesign.com\/wp-content\/uploads\/2022\/04\/CID_Polito_004-600x338.jpg 600w, https:\/\/www.cappellidesign.com\/wp-content\/uploads\/2022\/04\/CID_Polito_004-1280x720.jpg 1280w, https:\/\/www.cappellidesign.com\/wp-content\/uploads\/2022\/04\/CID_Polito_004-900x506.jpg 900w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74e63e5 elementor-widget elementor-widget-spacer\" data-id=\"74e63e5\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0141d36 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0141d36\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-64fe599\" data-id=\"64fe599\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d995a77 elementor-widget elementor-widget-text-editor\" data-id=\"d995a77\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Akkurat, Sans-serif; font-weight: var( --e-global-typography-text-font-weight );\">Protagonista in questa narrazione \u00e8 stato il <\/span><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Akkurat, Sans-serif;\"><a href=\"https:\/\/www.cappellidesign.com\/it\/blog\/focus\/dynamic-brand-the-new-methodology-of-brand-communication\/\"><b>Dynamic brand<\/b><\/a><\/span><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Akkurat, Sans-serif; font-weight: var( --e-global-typography-text-font-weight );\">: un nuovo modello di lavoro applicato al design e alla comunicazione contemporanea ideato da <\/span><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Akkurat, Sans-serif;\"><b>Emanuele Cappelli<\/b><\/span><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Akkurat, Sans-serif; font-weight: var( --e-global-typography-text-font-weight );\"> \u2013 Founder &amp; Creative Director, Cappelli Identity Design \u2013 Docente di Dynamic brand e Graphic Design presso la Rome University of Fine Arts RUFA.&nbsp;<br><\/span><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Akkurat, Sans-serif; font-weight: var( --e-global-typography-text-font-weight );\">Al suo fianco come ospite d&#8217;eccezione il brand <\/span><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Akkurat, Sans-serif;\"><b>Olivetti<\/b><\/span><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Akkurat, Sans-serif; font-weight: var( --e-global-typography-text-font-weight );\">, con la pubblicazione <\/span><a style=\"font-family: var( --e-global-typography-text-font-family ), Akkurat, Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); background-color: #ffffff;\" href=\"https:\/\/www.cappellidesign.com\/it\/blog\/spotlight\/caleidoscopio-olivetti-il-libro-sul-sistema-olivetti\/\" target=\"_blank\" rel=\"noopener\"><b>Caleidoscopio Olivetti<\/b><\/a><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Akkurat, Sans-serif; font-weight: var( --e-global-typography-text-font-weight );\">&nbsp;edito da <\/span><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Akkurat, Sans-serif;\"><b>Societ\u00e0 Editrice Allemand<\/b><\/span><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Akkurat, Sans-serif; font-weight: var( --e-global-typography-text-font-weight );\">i e tratto da una serie di conferenze intitolate #OlivettiDesignTalks, volte a rendere la dimensione caleidoscopica del mondo Olivetti.<\/span><\/p>\n<p><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Akkurat, Sans-serif;\">In questa occasione <\/span><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Akkurat, Sans-serif;\"><b>Emanuele Cappelli&nbsp;<\/b><\/span><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Akkurat, Sans-serif;\">ha presentato, insieme alla sua metodologia, anche il nuovo libro che ne racconta la genesi, dal titolo: <\/span><a style=\"font-family: var( --e-global-typography-text-font-family ), Akkurat, Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); background-color: #ffffff;\" href=\"https:\/\/www.cappellidesign.com\/shop\/\" target=\"_blank\" rel=\"noopener\"><b>Dynamic brand. The new methodology of brand communication<\/b><\/a>.&nbsp;<span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Akkurat, Sans-serif;\">Edito da <b>Skira<\/b> e distribuito in tutto il mondo, \u00e8 disponibile&nbsp;per la consultazione presso la Biblioteca Centrale di Architettura di Torino a cui \u00e8 stato donato in occasione dell&#8217;evento.<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-eac6aa8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"eac6aa8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a35c885\" data-id=\"a35c885\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8550c8c elementor-aspect-ratio-169 elementor-widget elementor-widget-video\" data-id=\"8550c8c\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;aspect_ratio&quot;:&quot;169&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-wrapper elementor-fit-aspect-ratio elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen title=\"vimeo Video Player\" src=\"https:\/\/player.vimeo.com\/video\/699018582?autoplay=1&amp;playsinline=1&amp;color&amp;autopause=0&amp;loop=1&amp;muted=0&amp;title=0&amp;portrait=0&amp;byline=0#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9076e0c elementor-widget elementor-widget-spacer\" data-id=\"9076e0c\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ebae285 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ebae285\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3d92aee\" data-id=\"3d92aee\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ce30343 elementor-widget elementor-widget-text-editor\" data-id=\"ce30343\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Akkurat, Sans-serif; font-weight: var( --e-global-typography-text-font-weight );\">Al dibattito interattivo con gli studenti hanno preso parte: <\/span><b style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Akkurat, Sans-serif;\">Pier Paolo Peruccio<\/b><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Akkurat, Sans-serif; font-weight: var( --e-global-typography-text-font-weight );\">, Docente di Design presso il Politecnico di Torino \u2013 Board of Directors, World Design Organization e <\/span><b style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Akkurat, Sans-serif;\">Gaetano di Tondo<\/b><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Akkurat, Sans-serif; font-weight: var( --e-global-typography-text-font-weight );\">, Presidente Associazione Archivio Storico Olivetti \u2013 VP, Communication &amp; External Relations Director, Olivetti \u2013\u00a0<\/span>Presidente<span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Akkurat, Sans-serif; font-weight: var( --e-global-typography-text-font-weight );\">\u00a0Confindustria Canavese Tourism, Sport &amp; Culture Group.<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-09bdfbb elementor-widget elementor-widget-spacer\" data-id=\"09bdfbb\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-da34098 elementor-widget elementor-widget-image\" data-id=\"da34098\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.cappellidesign.com\/wp-content\/uploads\/2022\/04\/CID_Polito_003.jpg\" class=\"attachment-full size-full wp-image-13235\" alt=\"PoliTO Castello del Valentino - Dynamic Brand Cappelli Identity Design&quot;\" srcset=\"https:\/\/www.cappellidesign.com\/wp-content\/uploads\/2022\/04\/CID_Polito_003.jpg 1920w, https:\/\/www.cappellidesign.com\/wp-content\/uploads\/2022\/04\/CID_Polito_003-300x169.jpg 300w, https:\/\/www.cappellidesign.com\/wp-content\/uploads\/2022\/04\/CID_Polito_003-1024x576.jpg 1024w, https:\/\/www.cappellidesign.com\/wp-content\/uploads\/2022\/04\/CID_Polito_003-768x432.jpg 768w, https:\/\/www.cappellidesign.com\/wp-content\/uploads\/2022\/04\/CID_Polito_003-1536x864.jpg 1536w, https:\/\/www.cappellidesign.com\/wp-content\/uploads\/2022\/04\/CID_Polito_003-600x338.jpg 600w, https:\/\/www.cappellidesign.com\/wp-content\/uploads\/2022\/04\/CID_Polito_003-1280x720.jpg 1280w, https:\/\/www.cappellidesign.com\/wp-content\/uploads\/2022\/04\/CID_Polito_003-900x506.jpg 900w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-207d41f elementor-widget elementor-widget-spacer\" data-id=\"207d41f\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-57a1e08 elementor-widget elementor-widget-text-editor\" data-id=\"57a1e08\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Akkurat, Sans-serif; font-weight: var( --e-global-typography-text-font-weight );\"><em>Abbiamo scelto di presentare oggi questi due libri che sono in realt\u00e0 rivolti a due pubblici diversi ma che hanno un tema trasversale: quello della comunicazione, dello spazio e del tempo. <\/em><\/span><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Akkurat, Sans-serif; font-weight: var( --e-global-typography-text-font-weight );\"><em>Nel libro su Dynamic brand lo studio Cappelli Identity Design racconta il making of, cosa c\u2019\u00e8 dietro a uno studio di progettazione e questo libro \u00e8 in grado di farlo volando alto, senza distrarsi negli artefatti grafici. Spiega dunque, anche molto bene, la complessit\u00e0 che ci guida nella progettazione con una visione.<\/em><\/span><\/p><p><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Akkurat, Sans-serif; font-weight: var( --e-global-typography-text-font-weight );\"><em>Si parla di visione sistemica quando mettiamo cio\u00e8 un oggetto in un contesto e ne spieghiamo le relazioni ed Emanuele Cappelli parla di questo sistema attraverso un modello: il Sun Model dove i raggi del sole sono gli strumenti per progettare un sistema completo di comunicazione.<\/em> <\/span>Ha aperto cos\u00ec il suo intervento<b style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Akkurat, Sans-serif;\">\u00a0Pier Paolo Peruccio<\/b><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Akkurat, Sans-serif; font-weight: var( --e-global-typography-text-font-weight );\">, Docente di Design presso il Politecnico di Torino \u2013 Board of Directors, World Design Organization.<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f75a508 elementor-widget elementor-widget-spacer\" data-id=\"f75a508\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d7e8490 elementor-widget elementor-widget-text-editor\" data-id=\"d7e8490\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p><em>La diversit\u00e0 \u00e8 tra i temi trattati nel libro e mi colpisce molto in relazione al mondo Olivetti. La diversit\u00e0 e la complementariet\u00e0 sono sempre stati due elementi compresenti nella storia di Olivetti. Quando Adriano Olivetti assumeva un ingegnere vi associava sempre l\u2019artista e il letterato: la famosa terna perch\u00e9 il problema deve essere trattato da punti di vista diversi. Questo \u00e8 stato il successo in quegli anni ed \u00e8 quello che dovrebbero fare tutti ancora oggi: riuscire a vedere le cose in maniera mai scontata. Usare il famoso pensiero laterale.<\/em><\/p><p><b>Gaetano di Tondo<\/b>, Presidente Associazione Archivio Storico Olivetti \u2013 VP, Communication &amp; External Relations Director, Olivetti \u2013\u00a0Presidente\u00a0Confindustria Canavese Tourism, Sport &amp; Culture Group<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e3a88b2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e3a88b2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3dd5cea\" data-id=\"3dd5cea\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cf54898 elementor-widget elementor-widget-image\" data-id=\"cf54898\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.cappellidesign.com\/wp-content\/uploads\/2022\/04\/1-1.jpg\" class=\"attachment-full size-full wp-image-13317\" alt=\"\" srcset=\"https:\/\/www.cappellidesign.com\/wp-content\/uploads\/2022\/04\/1-1.jpg 1920w, https:\/\/www.cappellidesign.com\/wp-content\/uploads\/2022\/04\/1-1-300x169.jpg 300w, https:\/\/www.cappellidesign.com\/wp-content\/uploads\/2022\/04\/1-1-1024x576.jpg 1024w, https:\/\/www.cappellidesign.com\/wp-content\/uploads\/2022\/04\/1-1-768x432.jpg 768w, https:\/\/www.cappellidesign.com\/wp-content\/uploads\/2022\/04\/1-1-1536x864.jpg 1536w, https:\/\/www.cappellidesign.com\/wp-content\/uploads\/2022\/04\/1-1-600x338.jpg 600w, https:\/\/www.cappellidesign.com\/wp-content\/uploads\/2022\/04\/1-1-1280x720.jpg 1280w, https:\/\/www.cappellidesign.com\/wp-content\/uploads\/2022\/04\/1-1-900x506.jpg 900w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8a2e468 elementor-widget elementor-widget-spacer\" data-id=\"8a2e468\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-af428e7 elementor-widget elementor-widget-text-editor\" data-id=\"af428e7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>In questa splendida cornice abbiamo parlato di progettazione, ricerca e valori da trasmettere attraverso nuovi modelli di comunicazione a partire dalle nuove generazioni di designer.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fc8414a elementor-widget elementor-widget-spacer\" data-id=\"fc8414a\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b411ba elementor-align-center elementor-widget elementor-widget-button\" data-id=\"4b411ba\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a href=\"https:\/\/www.cappellidesign.com\/it\/shop\/\" class=\"elementor-button-link elementor-button elementor-size-md\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Acquista il libro Dynamic brand<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>PoliTO &#8211; Dipartimento di Architettura e Design, Castello del Valentino, Salone d&#8217;Onore All\u2019interno della prestigiosa location del Castello del Valentino di Torino, patrimonio dell\u2019umanit\u00e0 UNESCO, venerd\u00ec 8 aprile, alle ore 11.00, abbiamo incontrato nel Salone d&#8217;Onore gli studenti del Dipartimento di Architettura e Design per una lezione aperta dal titolo: Il brand dinamico come nuova [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":13211,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[100],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Politecnico di Torino. ll brand dinamico come nuova prospettiva nel design<\/title>\n<meta name=\"description\" content=\"Nel Palazzo del Valentino a Torino abbiamo incontrato gli studenti del Dipartimento di Architettura e Design per una lezione aperta.\" \/>\n<meta name=\"robots\" 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