{"id":14559,"date":"2022-06-16T21:00:43","date_gmt":"2022-06-16T21:00:43","guid":{"rendered":"https:\/\/www.cappellidesign.com\/?p=14559"},"modified":"2023-09-06T15:49:29","modified_gmt":"2023-09-06T15:49:29","slug":"edesign-festival-bellezza-brand-contemporaneo","status":"publish","type":"post","link":"https:\/\/www.cappellidesign.com\/it\/news\/edesign-festival-bellezza-brand-contemporaneo\/","title":{"rendered":"La bellezza del brand contemporaneo, il Dynamic brand all'[e]Design Festival"},"content":{"rendered":"\t\t
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Cappelli Identity Design torna\u00a0gioved\u00ec 16 giugno 2022\u00a0<\/span>all’<\/span>[e]Design Festival <\/b><\/a>di Treviso al\u00a0<\/span>Museo Santa Caterina \u2013 Sala Coletti<\/span>\u00a0con il Dynamic brand<\/a><\/span>.\u00a0<\/span><\/p>

Come si costruisce un ecosistema di segni e simboli in grado di rappresentare un brand, restando coerenti con il tempo che scorre?<\/em><\/h3>

Da queste domande nasce la voglia di indagare gli infiniti modi di comunicare un brand nell\u2019era digitale. Cos\u00ec nasce l\u2019ossessione per la bellezza, l\u2019ossessione per la restituzione dei valori portanti della marca nel rispetto dell\u2019estetica e al tempo stesso del contenuto.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\"eDesign\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Il\u00a0<\/span>Dynamic Brand. The new methodology of brand communication<\/em><\/a>\u00a0\u00e8 il libro che raccoglie la metodologia di Cappelli Identity Design come evoluzione del concetto di Brand Identity, sviluppato attraverso tutti i linguaggi strategici di comunicazione. Una metodologia insegnata in Universit\u00e0 e Accademie di Belle Arti in tutto il mondo, che offre una risposta alle nuove esigenze comunicative del tempo che viviamo.<\/span><\/p>

Si progetta con l\u2019obiettivo di creare relazioni autentiche tra il brand e le persone, in uno spazio e in un tempo preciso, in un dialogo tra identit\u00e0 in cui la bellezza \u00e8 data dalle mille sfumature tra il bianco e il nero.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Ci hanno raccontato questa avventura\u00a0Emanuele Cappelli<\/span>, Designer e Autore del libro e\u00a0Fabio Zanino<\/span>, Head of Communication & External Relations nella cornice dell’esposizione Cleto Munari. L’ossessione della Bellezza<\/a>.<\/i><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Photo: Pamela Zamberlan<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Continua la collaborazione tra [e]Design Festival e Cappelli Identity Design nella condivisione di valori e obiettivi. L’incontro con Emanuele Cappelli e Fabio Zanino ha confermato l’intento comune di mettere le persone al centro delle azioni condivise. Identity is Diversity.<\/em><\/h3>

Luciano Setten, Ideatore e Direttore Artistico dell’[e]Design Festival<\/a> di Treviso<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Cappelli Identity Design torna\u00a0gioved\u00ec 16 giugno 2022\u00a0all’[e]Design Festival di Treviso al\u00a0Museo Santa Caterina \u2013 Sala Coletti\u00a0con il Dynamic brand. Come si costruisce un ecosistema di segni e simboli in grado di rappresentare un brand, restando coerenti con il tempo che scorre? Da queste domande nasce la voglia di indagare gli infiniti modi di comunicare un […]<\/p>\n","protected":false},"author":12,"featured_media":14825,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[100],"tags":[469],"acf":[],"yoast_head":"\nIl dynamic brand all'[e]Design Festival<\/title>\n<meta name=\"description\" content=\"Capelli Identity Design torna all'[e]Design Festival de Treviso al Museo Santa Caterina - Sala Coletti con el Dynamic Brand.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cappellidesign.com\/it\/news\/edesign-festival-bellezza-brand-contemporaneo\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Il dynamic brand all'[e]Design Festival\" \/>\n<meta property=\"og:description\" content=\"Capelli Identity Design torna all'[e]Design Festival de Treviso al Museo Santa Caterina - 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