{"id":20065,"date":"2022-11-28T08:20:22","date_gmt":"2022-11-28T08:20:22","guid":{"rendered":"https:\/\/www.cappellidesign.com\/?p=20065"},"modified":"2023-09-06T15:47:45","modified_gmt":"2023-09-06T15:47:45","slug":"olivetti-readings-dynamic-brand","status":"publish","type":"post","link":"https:\/\/www.cappellidesign.com\/it\/news\/olivetti-readings-dynamic-brand\/","title":{"rendered":"Presentazione del libro Dynamic brand in occasione di Olivetti Readings"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"20065\" class=\"elementor elementor-20065 elementor-20027\">\n\t\t\t\t\t\t<div class=\"elementor-inner\">\n\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7f5afce5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7f5afce5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-74ccf6e8\" data-id=\"74ccf6e8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e6de8c2 elementor-widget elementor-widget-text-editor\" data-id=\"e6de8c2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>Dal 7 al 21 Novembre la cultura d&#8217;Impresa torna ad essere protagonista in tutta Italia e tra le iniziative della kermesse annuale a cura di <b>Museimpresa<\/b>,<b>&nbsp;<\/b><b style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Akkurat, Sans-serif;\">Associazione Archivio Storico Olivetti <\/b><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Akkurat, Sans-serif; font-weight: var( --e-global-typography-text-font-weight );\">contribuisce con tanti nuovi progetti dedicati all&#8217;heritage Olivetti.<\/span><\/p>\n<p><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Akkurat, Sans-serif; font-weight: var( --e-global-typography-text-font-weight );\">Nell\u2019ambito del progetto&nbsp;<\/span><b style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Akkurat, Sans-serif;\">Olivetti Readings<\/b><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Akkurat, Sans-serif; font-weight: var( --e-global-typography-text-font-weight );\">, in occasione di<\/span><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Akkurat, Sans-serif; font-weight: var( --e-global-typography-text-font-weight );\">&nbsp;<\/span><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Akkurat, Sans-serif; font-weight: var( --e-global-typography-text-font-weight );\"><b>Ivrea Capitale Italiana del Libro 2022<\/b><\/span><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Akkurat, Sans-serif; font-weight: var( --e-global-typography-text-font-weight );\">,<\/span><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Akkurat, Sans-serif; font-weight: var( --e-global-typography-text-font-weight );\">&nbsp;parteciperemo presentando il<\/span><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Akkurat, Sans-serif; font-weight: var( --e-global-typography-text-font-weight );\">&nbsp;libro&nbsp;<\/span><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Akkurat, Sans-serif; font-weight: var( --e-global-typography-text-font-weight );\"><a href=\"https:\/\/www.cappellidesign.com\/it\/dynamic-brand\/\" target=\"_blank\" rel=\"noopener\">Dynamic brand<\/a>&nbsp;<\/span><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Akkurat, Sans-serif; font-weight: var( --e-global-typography-text-font-weight );\">in cui racconteremo il nuovo modello di lavoro applicato al design e alla comunicazione contemporanea.<\/span><\/p>\n<p>Progettare attraverso la metodologia del Dynamic brand significa riportare il ruolo della persona al centro della comunicazione aziendale, sviluppando una comunicazione fluida e coerente su tutti i media comunicativi.<\/p>\n<p>Un libro che racconta un percorso di studio di oltre 10 anni attraverso i progetti sviluppati e le tante esperienze condivise.<\/p>\n<p>Con l\u2019occasione vengono presentate al pubblico la nuova versione di <b><a href=\"https:\/\/www.cappellidesign.com\/it\/progetti\/font-ot-l22-olivetti\/\">OT L22 Type<\/a>&nbsp;Variable<\/b>, ispirata alla macchina per scrivere Olivetti Lettera 22,<span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Akkurat, Sans-serif; font-weight: var( --e-global-typography-text-font-weight );\">&nbsp;il <\/span><b style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Akkurat, Sans-serif;\">24 novembre 2022 <\/b><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Akkurat, Sans-serif; font-weight: var( --e-global-typography-text-font-weight );\">a Ivrea nella sede di Associazione Archivio Storico Olivetti in via Miniere 31.<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b27016f elementor-widget elementor-widget-spacer\" data-id=\"b27016f\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-980955d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"980955d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1743c78\" data-id=\"1743c78\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3aab77c elementor-widget elementor-widget-image\" data-id=\"3aab77c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/www.cappellidesign.com\/wp-content\/uploads\/2022\/11\/OTL22-Variable-AASO-3-1024x683.jpeg\" class=\"attachment-large size-large wp-image-21646\" alt=\"OT L22 Variable AASO \u2013 3\" srcset=\"https:\/\/www.cappellidesign.com\/wp-content\/uploads\/2022\/11\/OTL22-Variable-AASO-3-1024x683.jpeg 1024w, https:\/\/www.cappellidesign.com\/wp-content\/uploads\/2022\/11\/OTL22-Variable-AASO-3-300x200.jpeg 300w, https:\/\/www.cappellidesign.com\/wp-content\/uploads\/2022\/11\/OTL22-Variable-AASO-3-768x512.jpeg 768w, https:\/\/www.cappellidesign.com\/wp-content\/uploads\/2022\/11\/OTL22-Variable-AASO-3-1536x1024.jpeg 1536w, https:\/\/www.cappellidesign.com\/wp-content\/uploads\/2022\/11\/OTL22-Variable-AASO-3-600x400.jpeg 600w, https:\/\/www.cappellidesign.com\/wp-content\/uploads\/2022\/11\/OTL22-Variable-AASO-3-1280x853.jpeg 1280w, https:\/\/www.cappellidesign.com\/wp-content\/uploads\/2022\/11\/OTL22-Variable-AASO-3-900x600.jpeg 900w, https:\/\/www.cappellidesign.com\/wp-content\/uploads\/2022\/11\/OTL22-Variable-AASO-3.jpeg 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-0316b7f\" data-id=\"0316b7f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cc6a233 elementor-widget elementor-widget-image\" data-id=\"cc6a233\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/www.cappellidesign.com\/wp-content\/uploads\/2022\/11\/OTL22-Variable-AASO-6-1024x683.jpeg\" class=\"attachment-large size-large wp-image-21655\" alt=\"OT L22 Variable AASO \u2013 6\" srcset=\"https:\/\/www.cappellidesign.com\/wp-content\/uploads\/2022\/11\/OTL22-Variable-AASO-6-1024x683.jpeg 1024w, https:\/\/www.cappellidesign.com\/wp-content\/uploads\/2022\/11\/OTL22-Variable-AASO-6-300x200.jpeg 300w, https:\/\/www.cappellidesign.com\/wp-content\/uploads\/2022\/11\/OTL22-Variable-AASO-6-768x512.jpeg 768w, https:\/\/www.cappellidesign.com\/wp-content\/uploads\/2022\/11\/OTL22-Variable-AASO-6-1536x1024.jpeg 1536w, https:\/\/www.cappellidesign.com\/wp-content\/uploads\/2022\/11\/OTL22-Variable-AASO-6-600x400.jpeg 600w, https:\/\/www.cappellidesign.com\/wp-content\/uploads\/2022\/11\/OTL22-Variable-AASO-6-1280x853.jpeg 1280w, https:\/\/www.cappellidesign.com\/wp-content\/uploads\/2022\/11\/OTL22-Variable-AASO-6-900x600.jpeg 900w, https:\/\/www.cappellidesign.com\/wp-content\/uploads\/2022\/11\/OTL22-Variable-AASO-6.jpeg 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-934f8c7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"934f8c7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e857237\" data-id=\"e857237\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7415947 elementor-widget elementor-widget-spacer\" data-id=\"7415947\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0a729ee elementor-widget elementor-widget-text-editor\" data-id=\"0a729ee\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p><span style=\"color: inherit; font-family: inherit; font-size: 1.75rem; letter-spacing: -0.035rem;\">Intervengono:<\/span><br><\/p>\n<p><strong>Gaetano di Tondo<\/strong>, Presidente Associazione Archivio Storico Olivetti<\/p>\n<p><strong>Emanuele Cappelli<\/strong>, Founder &amp; Creative Director dello studio Cappelli Identity Design \u2013 Docente di Dynamic brand e Graphic Design<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-47f7104 elementor-widget elementor-widget-spacer\" data-id=\"47f7104\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a7828d7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a7828d7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1f449d2\" data-id=\"1f449d2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cd78a52 elementor-aspect-ratio-169 elementor-widget elementor-widget-video\" data-id=\"cd78a52\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;,&quot;aspect_ratio&quot;:&quot;169&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-wrapper elementor-fit-aspect-ratio elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen title=\"vimeo Video Player\" src=\"https:\/\/player.vimeo.com\/video\/646853463?color&amp;autopause=0&amp;loop=0&amp;muted=0&amp;title=0&amp;portrait=0&amp;byline=0#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b084024 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b084024\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7b9f7d6\" data-id=\"7b9f7d6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f9b81b8 elementor-widget elementor-widget-spacer\" data-id=\"f9b81b8\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6acb5b4 elementor-widget elementor-widget-text-editor\" data-id=\"6acb5b4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>In occasione del prossimo Natale, regala e regalati il design contribuendo alle attivit\u00e0 culturali dell\u2019Associazione Archivio Storico Olivetti.<\/p><p><a href=\"https:\/\/www.archiviostoricolivetti.it\/prodotto\/otl22type\/\" target=\"_blank\" rel=\"noopener\">OT L22 Type \u00e8 acquistabile qui<\/a>.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Dal 7 al 21 Novembre la cultura d&#8217;Impresa torna ad essere protagonista in tutta Italia e tra le iniziative della kermesse annuale a cura di Museimpresa,\u00a0Associazione Archivio Storico Olivetti contribuisce con tanti nuovi progetti dedicati all&#8217;heritage Olivetti. Nell\u2019ambito del progetto\u00a0Olivetti Readings, in occasione di\u00a0Ivrea Capitale Italiana del Libro 2022,\u00a0parteciperemo presentando il\u00a0libro\u00a0Dynamic brand\u00a0in cui racconteremo il [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":20570,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[100],"tags":[469,258],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Presentazione del libro Dynamic brand per Olivetti Readings<\/title>\n<meta name=\"description\" content=\"Dal 7 al 21 Novembre tra le iniziative della kermesse annuale a cura di Museimpresa, Associazione Archivio Storico Olivetti contribuisce con Olivetti Readings, a cui parteciperemo il 24 novembre presentando il libro Dynamic brand.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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