{"id":24866,"date":"2023-05-16T16:22:24","date_gmt":"2023-05-16T16:22:24","guid":{"rendered":"https:\/\/www.cappellidesign.com\/news\/nuova-brand-identity-way\/"},"modified":"2023-08-11T10:59:21","modified_gmt":"2023-08-11T10:59:21","slug":"nuova-brand-identity-way","status":"publish","type":"post","link":"https:\/\/www.cappellidesign.com\/it\/news\/nuova-brand-identity-way\/","title":{"rendered":"L&#8217;identit\u00e0 che diventa segno. La nuova brand identity WAY"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"24866\" class=\"elementor elementor-24866 elementor-24855\">\n\t\t\t\t\t\t<div class=\"elementor-inner\">\n\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-151ebf74 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"151ebf74\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-63c2826f\" data-id=\"63c2826f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-446af4c7 elementor-widget elementor-widget-text-editor\" data-id=\"446af4c7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p><a href=\"https:\/\/www.waynet.it\/\">WAY<\/a>\u00a0\u00e8 il partner tecnologico d\u2019eccellenza nel settore dell\u2019IoT per la logistica 4.0 e la sicurezza di persone, merci e veicoli in movimento. Dopo aver raddoppiato il proprio fatturato nell\u2019ultimo triennio arrivando a sfiorare i 20 milioni di Euro, rinnova quest\u2019anno anche la sua identit\u00e0 aziendale come ulteriore traguardo per consolidare la propria riconoscibilit\u00e0 sul mercato da parte di clienti e partner.<\/p><p><strong>Nuova identit\u00e0, stessa direzione<\/strong><br \/>Il rinnovamento dell\u2019identit\u00e0 aziendale di WAY \u00e8 stato curato dal team di Cappelli Identity Design, che ha sviluppato un concept creativo basato sull\u2019Uomo 4.0 e la capacit\u00e0 di WAY di accompagnarlo verso soluzioni efficienti per l\u2019ottimizzazione del lavoro, della sicurezza e dello stile di vita, attraverso tecnologie innovative.<br \/>La nuova brand identity ha l&#8217;obiettivo di rappresentare e valorizzare l&#8217;expertise, la solidit\u00e0, l&#8217;affidabilit\u00e0 e tutto l&#8217;insieme valoriale dell&#8217;azienda. In questo modo, WAY guarda al futuro, con linguaggi visivi contemporanei, utili a comunicare al meglio oggi e domani. Il brand cos\u00ec diventa segno anche attraverso il nuovo logo che riprende le linee che rappresentano una nuova via da percorrere e che risuona con l\u2019acronimo WAY: Where Are You?<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-afcafa6 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"afcafa6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-36ec206\" data-id=\"36ec206\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-340401b elementor-aspect-ratio-169 elementor-widget elementor-widget-video\" data-id=\"340401b\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;,&quot;aspect_ratio&quot;:&quot;169&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-wrapper elementor-fit-aspect-ratio elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen title=\"vimeo Video Player\" src=\"https:\/\/player.vimeo.com\/video\/826924051?color&amp;autopause=0&amp;loop=0&amp;muted=0&amp;title=1&amp;portrait=1&amp;byline=1#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b2da7d7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b2da7d7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-72f3df0\" data-id=\"72f3df0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9eaabc9 elementor-widget elementor-widget-spacer\" data-id=\"9eaabc9\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b28637f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b28637f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bd6c16a\" data-id=\"bd6c16a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e46b05d elementor-widget elementor-widget-text-editor\" data-id=\"e46b05d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Akkurat, Sans-serif; font-weight: var( --e-global-typography-text-font-weight );\">Il CEO di WAY <\/span><strong style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Akkurat, Sans-serif;\">Massimo Marchetti<\/strong><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Akkurat, Sans-serif; font-weight: var( --e-global-typography-text-font-weight );\">\u00a0ha dichiarato: \u201c<\/span><em style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Akkurat, Sans-serif; font-weight: var( --e-global-typography-text-font-weight );\">Siamo molto soddisfatti della nuova Brand Identity realizzata da Cappelli Identity Design. Questo progetto ci ha permesso di rinnovare la nostra immagine coerentemente agli obiettivi del nostro piano industriale 2023-2025 e di comunicare in modo ancora pi\u00f9 efficace al mercato i valori che ci guidano da oltre 20 anni<\/em><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Akkurat, Sans-serif; font-weight: var( --e-global-typography-text-font-weight );\">\u201d.<\/span><\/p><p><em><span id=\"m_6238856969918979267m_-7666748556743924747docs-internal-guid-533065c9-7fff-27b5-4ff1-685f258d47f5\">\u201cIl nuovo sistema di identit\u00e0 \u00e8 nato da un processo di co-design attraverso la metodologia del Dynamic brand di Cappelli Identity Design. Siamo felici di aver creato un linguaggio visivo a partire dai valori dell\u2019azienda, che rappresenta la solidit\u00e0 di WAY e la capacit\u00e0 di segnare la strada dell\u2019evoluzione tecnologica basata sulla geolocalizzazione.\u201d<\/span><\/em>\u00a0ha commentato\u00a0<strong>Emanuele Cappelli<\/strong>, fondatore e direttore creativo di\u00a0Cappelli Identity Design.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d6f4e57 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d6f4e57\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e777295\" data-id=\"e777295\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d5e1bd0 elementor-widget__width-inherit elementor-widget elementor-widget-button\" data-id=\"d5e1bd0\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a href=\"https:\/\/www.cappellidesign.com\/it\/progetti\/way\/\" class=\"elementor-button-link elementor-button elementor-size-md\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Scopri il progetto<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b88414 elementor-widget elementor-widget-spacer\" data-id=\"2b88414\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-427ab1d elementor-widget__width-inherit elementor-widget elementor-widget-button\" data-id=\"427ab1d\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a href=\"https:\/\/www.cappellidesign.com\/wp-content\/uploads\/2023\/05\/COMUNICATO-STAMPA-IT-REBRANDING-WAY.pdf\" class=\"elementor-button-link elementor-button elementor-size-md\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Scarica il comunicato stampa<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d6cb5f1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d6cb5f1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-991e8de\" data-id=\"991e8de\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>WAY\u00a0\u00e8 il partner tecnologico d\u2019eccellenza nel settore dell\u2019IoT per la logistica 4.0 e la sicurezza di persone, merci e veicoli in movimento. Dopo aver raddoppiato il proprio fatturato nell\u2019ultimo triennio arrivando a sfiorare i 20 milioni di Euro, rinnova quest\u2019anno anche la sua identit\u00e0 aziendale come ulteriore traguardo per consolidare la propria riconoscibilit\u00e0 sul mercato [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":24886,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[100],"tags":[469],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>L&#039;identit\u00e0 che diventa segno. La nuova brand identity WAY<\/title>\n<meta name=\"description\" content=\"Il rinnovamento dell\u2019identit\u00e0 aziendale di WAY: una brand identity firmata Cappelli Identity Design.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cappellidesign.com\/it\/news\/nuova-brand-identity-way\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L&#039;identit\u00e0 che diventa segno. La nuova brand identity WAY\" \/>\n<meta property=\"og:description\" content=\"Il rinnovamento dell\u2019identit\u00e0 aziendale di WAY: una brand identity firmata Cappelli Identity Design.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.cappellidesign.com\/it\/news\/nuova-brand-identity-way\/\" \/>\n<meta property=\"og:site_name\" content=\"Cappelli Identity Design\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/cappellidesign\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-05-16T16:22:24+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-11T10:59:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.cappellidesign.com\/wp-content\/uploads\/2023\/05\/WAY-brand.idemtity-cappelli-identity.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"zanino\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@cappellidesign\" \/>\n<meta name=\"twitter:site\" content=\"@cappellidesign\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"zanino\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minuti\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.cappellidesign.com\/it\/news\/nuova-brand-identity-way\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.cappellidesign.com\/it\/news\/nuova-brand-identity-way\/\"},\"author\":{\"name\":\"zanino\",\"@id\":\"https:\/\/www.cappellidesign.com\/it\/#\/schema\/person\/26f7f7893ea0830db3900802bda1beb1\"},\"headline\":\"L&#8217;identit\u00e0 che diventa segno. La nuova brand identity WAY\",\"datePublished\":\"2023-05-16T16:22:24+00:00\",\"dateModified\":\"2023-08-11T10:59:21+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.cappellidesign.com\/it\/news\/nuova-brand-identity-way\/\"},\"wordCount\":332,\"publisher\":{\"@id\":\"https:\/\/www.cappellidesign.com\/it\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.cappellidesign.com\/it\/news\/nuova-brand-identity-way\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.cappellidesign.com\/wp-content\/uploads\/2023\/05\/WAY-brand.idemtity-cappelli-identity.jpg\",\"keywords\":[\"#DynamicBrand\"],\"articleSection\":[\"Spotlight\"],\"inLanguage\":\"it-IT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.cappellidesign.com\/it\/news\/nuova-brand-identity-way\/\",\"url\":\"https:\/\/www.cappellidesign.com\/it\/news\/nuova-brand-identity-way\/\",\"name\":\"L'identit\u00e0 che diventa segno. La nuova brand identity WAY\",\"isPartOf\":{\"@id\":\"https:\/\/www.cappellidesign.com\/it\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.cappellidesign.com\/it\/news\/nuova-brand-identity-way\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.cappellidesign.com\/it\/news\/nuova-brand-identity-way\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.cappellidesign.com\/wp-content\/uploads\/2023\/05\/WAY-brand.idemtity-cappelli-identity.jpg\",\"datePublished\":\"2023-05-16T16:22:24+00:00\",\"dateModified\":\"2023-08-11T10:59:21+00:00\",\"description\":\"Il rinnovamento dell\u2019identit\u00e0 aziendale di WAY: una brand identity firmata Cappelli Identity Design.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.cappellidesign.com\/it\/news\/nuova-brand-identity-way\/#breadcrumb\"},\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.cappellidesign.com\/it\/news\/nuova-brand-identity-way\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\/\/www.cappellidesign.com\/it\/news\/nuova-brand-identity-way\/#primaryimage\",\"url\":\"https:\/\/www.cappellidesign.com\/wp-content\/uploads\/2023\/05\/WAY-brand.idemtity-cappelli-identity.jpg\",\"contentUrl\":\"https:\/\/www.cappellidesign.com\/wp-content\/uploads\/2023\/05\/WAY-brand.idemtity-cappelli-identity.jpg\",\"width\":1920,\"height\":1080,\"caption\":\"WAY brand identity Cappelli Identity Design\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.cappellidesign.com\/it\/news\/nuova-brand-identity-way\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.cappellidesign.com\/it\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"L&#8217;identit\u00e0 che diventa segno. La nuova brand identity WAY\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.cappellidesign.com\/it\/#website\",\"url\":\"https:\/\/www.cappellidesign.com\/it\/\",\"name\":\"Cappelli Identity Design\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.cappellidesign.com\/it\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.cappellidesign.com\/it\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"it-IT\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.cappellidesign.com\/it\/#organization\",\"name\":\"Cappelli Identity Design\",\"url\":\"https:\/\/www.cappellidesign.com\/it\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\/\/www.cappellidesign.com\/it\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.cappellidesign.com\/wp-content\/uploads\/2019\/12\/cappellidesign_logo.svg\",\"contentUrl\":\"https:\/\/www.cappellidesign.com\/wp-content\/uploads\/2019\/12\/cappellidesign_logo.svg\",\"width\":369,\"height\":17,\"caption\":\"Cappelli Identity Design\"},\"image\":{\"@id\":\"https:\/\/www.cappellidesign.com\/it\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/cappellidesign\/\",\"https:\/\/x.com\/cappellidesign\",\"https:\/\/www.instagram.com\/cappellidesign\",\"https:\/\/www.linkedin.com\/company\/cappelli-identity-design\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.cappellidesign.com\/it\/#\/schema\/person\/26f7f7893ea0830db3900802bda1beb1\",\"name\":\"zanino\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\/\/www.cappellidesign.com\/it\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/1523a41faadf7126e9c6dcb36417ad8b?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/1523a41faadf7126e9c6dcb36417ad8b?s=96&d=mm&r=g\",\"caption\":\"zanino\"},\"sameAs\":[\"http:\/\/www.cappellidesign.com\"],\"url\":\"https:\/\/www.cappellidesign.com\/it\/news\/author\/zanino\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"L'identit\u00e0 che diventa segno. La nuova brand identity WAY","description":"Il rinnovamento dell\u2019identit\u00e0 aziendale di WAY: una brand identity firmata Cappelli Identity Design.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.cappellidesign.com\/it\/news\/nuova-brand-identity-way\/","og_locale":"it_IT","og_type":"article","og_title":"L'identit\u00e0 che diventa segno. La nuova brand identity WAY","og_description":"Il rinnovamento dell\u2019identit\u00e0 aziendale di WAY: una brand identity firmata Cappelli Identity Design.","og_url":"https:\/\/www.cappellidesign.com\/it\/news\/nuova-brand-identity-way\/","og_site_name":"Cappelli Identity Design","article_publisher":"https:\/\/www.facebook.com\/cappellidesign\/","article_published_time":"2023-05-16T16:22:24+00:00","article_modified_time":"2023-08-11T10:59:21+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/www.cappellidesign.com\/wp-content\/uploads\/2023\/05\/WAY-brand.idemtity-cappelli-identity.jpg","type":"image\/jpeg"}],"author":"zanino","twitter_card":"summary_large_image","twitter_creator":"@cappellidesign","twitter_site":"@cappellidesign","twitter_misc":{"Scritto da":"zanino","Tempo di lettura stimato":"2 minuti"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.cappellidesign.com\/it\/news\/nuova-brand-identity-way\/#article","isPartOf":{"@id":"https:\/\/www.cappellidesign.com\/it\/news\/nuova-brand-identity-way\/"},"author":{"name":"zanino","@id":"https:\/\/www.cappellidesign.com\/it\/#\/schema\/person\/26f7f7893ea0830db3900802bda1beb1"},"headline":"L&#8217;identit\u00e0 che diventa segno. La nuova brand identity WAY","datePublished":"2023-05-16T16:22:24+00:00","dateModified":"2023-08-11T10:59:21+00:00","mainEntityOfPage":{"@id":"https:\/\/www.cappellidesign.com\/it\/news\/nuova-brand-identity-way\/"},"wordCount":332,"publisher":{"@id":"https:\/\/www.cappellidesign.com\/it\/#organization"},"image":{"@id":"https:\/\/www.cappellidesign.com\/it\/news\/nuova-brand-identity-way\/#primaryimage"},"thumbnailUrl":"https:\/\/www.cappellidesign.com\/wp-content\/uploads\/2023\/05\/WAY-brand.idemtity-cappelli-identity.jpg","keywords":["#DynamicBrand"],"articleSection":["Spotlight"],"inLanguage":"it-IT"},{"@type":"WebPage","@id":"https:\/\/www.cappellidesign.com\/it\/news\/nuova-brand-identity-way\/","url":"https:\/\/www.cappellidesign.com\/it\/news\/nuova-brand-identity-way\/","name":"L'identit\u00e0 che diventa segno. La nuova brand identity WAY","isPartOf":{"@id":"https:\/\/www.cappellidesign.com\/it\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.cappellidesign.com\/it\/news\/nuova-brand-identity-way\/#primaryimage"},"image":{"@id":"https:\/\/www.cappellidesign.com\/it\/news\/nuova-brand-identity-way\/#primaryimage"},"thumbnailUrl":"https:\/\/www.cappellidesign.com\/wp-content\/uploads\/2023\/05\/WAY-brand.idemtity-cappelli-identity.jpg","datePublished":"2023-05-16T16:22:24+00:00","dateModified":"2023-08-11T10:59:21+00:00","description":"Il rinnovamento dell\u2019identit\u00e0 aziendale di WAY: una brand identity firmata Cappelli Identity Design.","breadcrumb":{"@id":"https:\/\/www.cappellidesign.com\/it\/news\/nuova-brand-identity-way\/#breadcrumb"},"inLanguage":"it-IT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.cappellidesign.com\/it\/news\/nuova-brand-identity-way\/"]}]},{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/www.cappellidesign.com\/it\/news\/nuova-brand-identity-way\/#primaryimage","url":"https:\/\/www.cappellidesign.com\/wp-content\/uploads\/2023\/05\/WAY-brand.idemtity-cappelli-identity.jpg","contentUrl":"https:\/\/www.cappellidesign.com\/wp-content\/uploads\/2023\/05\/WAY-brand.idemtity-cappelli-identity.jpg","width":1920,"height":1080,"caption":"WAY brand identity Cappelli Identity Design"},{"@type":"BreadcrumbList","@id":"https:\/\/www.cappellidesign.com\/it\/news\/nuova-brand-identity-way\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.cappellidesign.com\/it\/"},{"@type":"ListItem","position":2,"name":"L&#8217;identit\u00e0 che diventa segno. La nuova brand identity WAY"}]},{"@type":"WebSite","@id":"https:\/\/www.cappellidesign.com\/it\/#website","url":"https:\/\/www.cappellidesign.com\/it\/","name":"Cappelli Identity Design","description":"","publisher":{"@id":"https:\/\/www.cappellidesign.com\/it\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.cappellidesign.com\/it\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"it-IT"},{"@type":"Organization","@id":"https:\/\/www.cappellidesign.com\/it\/#organization","name":"Cappelli Identity Design","url":"https:\/\/www.cappellidesign.com\/it\/","logo":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/www.cappellidesign.com\/it\/#\/schema\/logo\/image\/","url":"https:\/\/www.cappellidesign.com\/wp-content\/uploads\/2019\/12\/cappellidesign_logo.svg","contentUrl":"https:\/\/www.cappellidesign.com\/wp-content\/uploads\/2019\/12\/cappellidesign_logo.svg","width":369,"height":17,"caption":"Cappelli Identity Design"},"image":{"@id":"https:\/\/www.cappellidesign.com\/it\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/cappellidesign\/","https:\/\/x.com\/cappellidesign","https:\/\/www.instagram.com\/cappellidesign","https:\/\/www.linkedin.com\/company\/cappelli-identity-design\/"]},{"@type":"Person","@id":"https:\/\/www.cappellidesign.com\/it\/#\/schema\/person\/26f7f7893ea0830db3900802bda1beb1","name":"zanino","image":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/www.cappellidesign.com\/it\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/1523a41faadf7126e9c6dcb36417ad8b?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/1523a41faadf7126e9c6dcb36417ad8b?s=96&d=mm&r=g","caption":"zanino"},"sameAs":["http:\/\/www.cappellidesign.com"],"url":"https:\/\/www.cappellidesign.com\/it\/news\/author\/zanino\/"}]}},"_links":{"self":[{"href":"https:\/\/www.cappellidesign.com\/it\/wp-json\/wp\/v2\/posts\/24866"}],"collection":[{"href":"https:\/\/www.cappellidesign.com\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cappellidesign.com\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cappellidesign.com\/it\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cappellidesign.com\/it\/wp-json\/wp\/v2\/comments?post=24866"}],"version-history":[{"count":5,"href":"https:\/\/www.cappellidesign.com\/it\/wp-json\/wp\/v2\/posts\/24866\/revisions"}],"predecessor-version":[{"id":30752,"href":"https:\/\/www.cappellidesign.com\/it\/wp-json\/wp\/v2\/posts\/24866\/revisions\/30752"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cappellidesign.com\/it\/wp-json\/wp\/v2\/media\/24886"}],"wp:attachment":[{"href":"https:\/\/www.cappellidesign.com\/it\/wp-json\/wp\/v2\/media?parent=24866"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cappellidesign.com\/it\/wp-json\/wp\/v2\/categories?post=24866"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cappellidesign.com\/it\/wp-json\/wp\/v2\/tags?post=24866"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}