{"id":33708,"date":"2024-08-29T23:00:33","date_gmt":"2024-08-29T23:00:33","guid":{"rendered":"https:\/\/www.cappellidesign.com\/news\/dynamic-brand-tecnologico-monterrey\/"},"modified":"2025-05-02T08:15:53","modified_gmt":"2025-05-02T08:15:53","slug":"dynamic-brand-tecnologico-monterrey","status":"publish","type":"post","link":"https:\/\/www.cappellidesign.com\/it\/news\/dynamic-brand-tecnologico-monterrey\/","title":{"rendered":"Il Dynamic brand al Tecnol\u00f3gico de Monterrey"},"content":{"rendered":"<p>Il 29 agosto, <strong>Emanuele Cappelli,<\/strong> Designer &amp; Founder di Cappelli Identity Design, ha tenuto una lezione sulla metodologia del <a href=\"https:\/\/www.cappellidesign.com\/it\/dynamic-brand\/\"><strong>Dynamic brand<\/strong><\/a> nel corso di <em>Strategic Design<\/em> di <strong>Pier Paolo Peruccio<\/strong>, noto Storico del Design e Visiting Professor al <strong>Tecnol\u00f3gico de Monterrey<\/strong> in Messico.<\/p>\n<p>Durante l&#8217;intervento, Cappelli ha presentato un approccio strategico alla progettazione dell&#8217;identit\u00e0 di brand, che<strong> si distacca dagli aspetti speculativi<\/strong> per concentrarsi sui <strong>valori aziendali<\/strong>. Questa metodologia permette la creazione di brand che comunicano efficacemente con il pubblico, favorendo relazioni autentiche e durature.<\/p>\n<p>Cappelli ha sottolineato l&#8217;importanza di umanizzare i brand, affermando: <em>&#8220;Un brand per funzionare deve essere pi\u00f9 umano! L\u2019approccio speculativo non porta lontano come si credeva in passato.&#8221;<\/em><\/p>\n<p>L&#8217;evento \u00e8 stato un&#8217;opportunit\u00e0 preziosa per condividere idee e ispirazioni con gli studenti del corso di Product Design del campus.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Il 29 agosto, Emanuele Cappelli, Designer &amp; Founder di Cappelli Identity Design, ha tenuto una lezione sulla metodologia del Dynamic brand nel corso di Strategic Design di Pier Paolo Peruccio, noto Storico del Design e Visiting Professor al Tecnol\u00f3gico de Monterrey in Messico. Durante l&#8217;intervento, Cappelli ha presentato un approccio strategico alla progettazione dell&#8217;identit\u00e0 di [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":33761,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[100],"tags":[469,834],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Il Dynamic brand al Tecnol\u00f3gico de Monterrey<\/title>\n<meta name=\"description\" content=\"Masterclass di Emanuele Cappelli sul Dynamic brand nel corso condotto da Pier Paolo Peruccio al Tecnol\u00f3gico de Monterrey, in Messico.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cappellidesign.com\/it\/news\/dynamic-brand-tecnologico-monterrey\/\" 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