{"id":39971,"date":"2025-09-02T08:00:40","date_gmt":"2025-09-02T08:00:40","guid":{"rendered":"https:\/\/www.cappellidesign.com\/?p=39971"},"modified":"2026-03-20T09:02:13","modified_gmt":"2026-03-20T09:02:13","slug":"brand-interview-coloquio-emanuele-cappelli","status":"publish","type":"post","link":"https:\/\/www.cappellidesign.com\/it\/news\/brand-interview-coloquio-emanuele-cappelli\/","title":{"rendered":"\u00abIl brand \u00e8 un sistema di valori, non un logo\u00bb: Emanuele Cappelli intervistato da Coloquio"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"39971\" class=\"elementor elementor-39971\">\n\t\t\t\t\t\t<div class=\"elementor-inner\">\n\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6d515bf0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6d515bf0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-530e8260\" data-id=\"530e8260\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1c2b904b elementor-widget elementor-widget-text-editor\" data-id=\"1c2b904b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p data-start=\"329\" data-end=\"580\">La rivista internazionale <em data-start=\"355\" data-end=\"365\"><b>Coloquio\u00a0<\/b><\/em>\u2014\u00a0<i>Revista de Artes, Ciencias y Humanidades<\/i>\u00a0pubblicata dall\u2019Universidad del Azuay in Ecuador \u2014 ha dedicato nel numero 74 un\u2019ampia intervista\u00a0a <strong data-start=\"446\" data-end=\"467\">Emanuele Cappelli<\/strong>, designer, docente e fondatore del nostro studio.<\/p><p data-start=\"582\" data-end=\"865\">L\u2019intervista \u2014 condotta a Cuenca, in occasione del workshop di Design Pubblicitario tenuto da Cappelli per la <em>Maestr\u00eda en Publicidad<\/em> \u2014 approfondisce la visione che ha portato allo sviluppo della <span data-start=\"777\" data-end=\"806\">metodologia<\/span><strong data-start=\"777\" data-end=\"806\"> <a href=\"https:\/\/www.cappellidesign.com\/it\/dynamic-brand\/\">Dynamic brand<\/a><\/strong>.<\/p><p data-start=\"582\" data-end=\"865\"><em data-start=\"869\" data-end=\"1082\">\u00abBrand significa valori dell\u2019impresa, valori che non si possono ridurre a un logo. \u00c8 un sistema di identit\u00e0 che deve esprimersi in modo coerente in ogni touchpoint: una pagina web, un evento, una telefonata.\u00bb<\/em><\/p><p data-start=\"1084\" data-end=\"1151\">Nel dialogo con\u00a0<span style=\"font-weight: bold;\">Crist\u00f3bal Zapata<\/span>, <b>EC<\/b> affronta temi centrali come:<\/p><ul><li data-start=\"1154\" data-end=\"1230\">l\u2019evoluzione del branding da simbolo a <strong data-start=\"1193\" data-end=\"1229\">sistema percettivo <\/strong><span data-start=\"1193\" data-end=\"1229\">e<\/span><strong data-start=\"1193\" data-end=\"1229\"> relazionale<\/strong>;<\/li><li data-start=\"1233\" data-end=\"1305\">il rapporto tra <b>spazio<\/b>, <b>tempo<\/b> e <b>segno<\/b> nella comunicazione contemporanea;<\/li><li data-start=\"1308\" data-end=\"1347\">la <b>responsabilit\u00e0 sociale <\/b>del designer;<\/li><li data-start=\"1350\" data-end=\"1437\">il valore della ricerca progettuale come <strong data-start=\"1391\" data-end=\"1416\">esperienza <\/strong><span data-start=\"1391\" data-end=\"1416\">e<\/span><b> <\/b><strong data-start=\"1391\" data-end=\"1416\">processo<\/strong>, pi\u00f9 che come forma.<\/li><\/ul>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f0f847b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f0f847b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5045fc5\" data-id=\"5045fc5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-743a9af elementor-aspect-ratio-169 elementor-widget elementor-widget-video\" data-id=\"743a9af\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;aspect_ratio&quot;:&quot;169&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-wrapper elementor-fit-aspect-ratio elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen title=\"vimeo Video Player\" src=\"https:\/\/player.vimeo.com\/video\/1113284776?autoplay=1&amp;color&amp;autopause=0&amp;loop=0&amp;muted=0&amp;title=0&amp;portrait=0&amp;byline=0#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e495123 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e495123\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b6716d2\" data-id=\"b6716d2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b707f1c elementor-widget elementor-widget-text-editor\" data-id=\"b707f1c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>Un passaggio chiave riguarda la visione post-identitaria che anima il metodo Dynamic brand, fondato sull\u2019idea che l&#8217;identit\u00e0 sia prima di tutto <strong>relazione umana e culturale<\/strong>.\u00a0<em>\u00abViviamo dentro una relazione spazio-tempo che cambia continuamente<\/em><i>\u00bb<\/i>, afferma <b>EC<\/b>,\u00a0<em>\u00abe il design deve interpretarla<\/em><i>\u00bb<\/i>.<\/p><p>Spazio anche alla font <a href=\"https:\/\/www.cappellidesign.com\/it\/progetti\/felliniana-type\/\"><strong data-start=\"1760\" data-end=\"1774\">Felliniana<\/strong><\/a>, progettata da Cappelli Identity Design partendo dalle lettere scritte da Federico Fellini a Giulietta Masina:\u00a0<em>\u00abFelliniana \u00e8 un type calligrafico che esprime l\u2019emotivit\u00e0, l\u2019ironia e la passione del regista. \u00c8 stata riconosciuta come font ufficiale di Fellini da Cinecitt\u00e0, ed \u00e8 oggi utilizzata in locandine, copertine, animazioni e titoli di film\u00bb.<\/em><\/p><p>L\u2019intervista \u00e8 arricchita da riflessioni personali su Cuenca e sulla necessit\u00e0 di un design autentico, capace di <strong>ascoltare<\/strong>,<strong> includere<\/strong>,<strong> far evolvere<\/strong>.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-504d85c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"504d85c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7bd5ba9\" data-id=\"7bd5ba9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-db93b82 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"db93b82\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b680f3d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b680f3d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c347ba1\" data-id=\"c347ba1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9568043 elementor-widget elementor-widget-text-editor\" data-id=\"9568043\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>Scopri la metodologia&nbsp;<a href=\"https:\/\/www.cappellidesign.com\/dynamic-brand\" target=\"_new\" rel=\"noopener\" data-start=\"2398\" data-end=\"2459\" style=\"background-color: rgb(255, 255, 255);\">Dynamic brand<\/a>.<\/p>\n<p>Approfondisci&nbsp;<a style=\"background-color: #ffffff;\" href=\"https:\/\/www.cappellidesign.com\/it\/progetti\/felliniana-type\" target=\"_new\" rel=\"noopener\" data-start=\"2487\" data-end=\"2564\">Felliniana Type<\/a>.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>La rivista internazionale Coloquio\u00a0\u2014\u00a0Revista de Artes, Ciencias y Humanidades\u00a0pubblicata dall\u2019Universidad del Azuay in Ecuador \u2014 ha dedicato nel numero 74 un\u2019ampia intervista\u00a0a Emanuele Cappelli, designer, docente e fondatore del nostro studio. L\u2019intervista \u2014 condotta a Cuenca, in occasione del workshop di Design Pubblicitario tenuto da Cappelli per la Maestr\u00eda en Publicidad \u2014 approfondisce la visione [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":43012,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[100],"tags":[469],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Emanuele Cappelli intervistato da Coloquio Magazine<\/title>\n<meta name=\"description\" content=\"Intervista di Crist\u00f3bal Zapata a Emanuele Cappelli sulla rivista internazionale Coloquio, pubblicata dall\u2019Universidad del Azuay in Ecuador.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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