{"id":46397,"date":"2026-10-12T10:00:08","date_gmt":"2026-10-12T10:00:08","guid":{"rendered":"https:\/\/www.cappellidesign.com\/news\/gold-german-design-awards-2027-archivi-olivetti-dynamic-brand\/"},"modified":"2026-10-14T14:02:11","modified_gmt":"2026-10-14T14:02:11","slug":"gold-german-design-awards-2027-archivi-olivetti-dynamic-brand","status":"publish","type":"post","link":"https:\/\/www.cappellidesign.com\/it\/news\/gold-german-design-awards-2027-archivi-olivetti-dynamic-brand\/","title":{"rendered":"Gold Award al German Design Awards 2027 per Archivi Olivetti Dynamic brand"},"content":{"rendered":"\t\t
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Progettare identit\u00e0 a partire dai valori \u00e8 una formula vincente. Letteralmente.<\/b><\/p>

Siamo orgogliosi di annunciare che il nostro progetto Archivi Olivetti Dynamic brand<\/b> abbia ricevuto il Gold<\/b> Award<\/strong> ai German Design Awards 2027<\/b>, nella categoria Excellent Communications Design \u2013 Brand Identity<\/i>. La metodologia Dynamic brand<\/a>\u00a0ha trasformato i valori e il patrimonio culturale di Olivetti in un sistema di identit\u00e0 vivo e adattabile. Non solo un linguaggio visivo, ma un sistema di comportamenti che porta il DNA del brand nel futuro. Perch\u00e9 un\u2019identit\u00e0 forte non si limita a rappresentare i valori. Li rende vivi<\/b>. Scopri di pi\u00f9<\/a>.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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L\u2019identit\u00e0 di Archivi Olivetti<\/a> \u00e8 stata concepita come un sistema aperto<\/b>, dinamico<\/b> e generativo<\/b>: un ecosistema visivo e narrativo progettato per evolvere nel tempo e mettere in connessione archivi, ricerca, cultura, industria e nuove generazioni. Il brand interpreta l\u2019eredit\u00e0 olivettiana non come una memoria statica, ma come un patrimonio vivo, guidato dal design<\/b>, capace di generare nuove connessioni tra design, tecnologia e cultura contemporanea. Dal punto di vista tipografico, utilizza il carattere OT L22<\/a>, progettato appositamente per l\u2019Archivio.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Si tratta del quarto riconoscimento internazionale, dopo l\u2019ADI Compasso d\u2019Oro International Award 2025<\/a>, il German Brand Award 2026<\/a> e il World Brand Design Society Award 2025<\/a>. Lo Stile Olivetti<\/em> continua a proiettarsi nel futuro. Non vediamo l\u2019ora di festeggiare insieme a voi a gennaio, a Francoforte, in occasione dell\u2019Awards Ceremony<\/b>!<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Progettare identit\u00e0 a partire dai valori \u00e8 una formula vincente. Letteralmente. Siamo orgogliosi di annunciare che il nostro progetto Archivi Olivetti Dynamic brand abbia ricevuto il Gold Award ai German Design Awards 2027, nella categoria Excellent Communications Design \u2013 Brand Identity. La metodologia Dynamic brand\u00a0ha trasformato i valori e il patrimonio culturale di Olivetti in […]<\/p>\n","protected":false},"author":12,"featured_media":46419,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[814,469],"acf":[],"yoast_head":"\nGold Award al German Design Awards 2027 per Archivi Olivetti Dynamic brand<\/title>\n<meta name=\"description\" content=\"Felici di annunciare che il nostro progetto Archivi Olivetti Dynamic brand\u00a0ha ricevuto il Gold Award nella categoria Excellent Communications Design \u2013 Brand Identity\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cappellidesign.com\/it\/news\/gold-german-design-awards-2027-archivi-olivetti-dynamic-brand\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta 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