{"id":11642,"date":"2022-02-11T16:11:49","date_gmt":"2022-02-11T16:11:49","guid":{"rendered":"https:\/\/www.cappellidesign.com\/?post_type=product&#038;p=11642"},"modified":"2025-01-21T15:23:42","modified_gmt":"2025-01-21T15:23:42","slug":"libro-dynamic-brand","status":"publish","type":"product","link":"https:\/\/www.cappellidesign.com\/it\/shop\/libro-dynamic-brand\/","title":{"rendered":"Dynamic brand, libro e spilla"},"content":{"rendered":"<p><em>The new methodology of brand communication.<br \/>\n<span style=\"font-weight: 400;\">A journey through stories of life, design, space and time.<\/span><\/em><\/p>\n<p><span style=\"font-weight: 400;\">(<\/span><span style=\"font-weight: 400;\">Copia autografata da Emanuele Cappelli con spilla)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Perch\u00e9 un libro che presenta una metodologia ha al suo interno anche la storia di un designer, la filosofia di uno studio e le testimonianze e i racconti del suo team?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Le risposte sono pi\u00f9 d\u2019una.\u00a0<\/span><span style=\"font-weight: 400;\">Perch\u00e9 parliamo di identit\u00e0, parliamo di vita, parliamo di evoluzione e di persone. E perch\u00e9 il metodo del Dynamic brand nasce non solo dalle analisi del mercato odierno e dalla ricerca di un metodo che possa restituire il valore della contemporaneit\u00e0, ma anche dal vissuto, da un punto di vista che vede nei valori un aspetto che incide sul design strategico come sulla vita. \u00c8 per questo che Dynamic brand e Cappelli Identity Design sono due storie che si intrecciano, che si alimentano a vicenda. Ed \u00e8 per questo che vogliamo condividere il viaggio che stiamo facendo, costellato di tappe entusiasmanti, di incontri folgoranti con persone e professionisti che sono diventati fonte di ispirazione.<\/span><\/p>\n<p>Prefazione di <a href=\"http:\/\/www.hellerbooks.com\/docs\/about.html\" target=\"_blank\" rel=\"noopener\">Steven Heller<\/a> e introduzione di <a href=\"http:\/\/bettimarenko.org\/about\/\" target=\"_blank\" rel=\"noopener\">Betti Marenko<\/a>.<\/p>\n<p><strong>Pagine<\/strong>: 256<br \/>\n<strong>Dimensioni<\/strong>: 16,5 x 24 cm<br \/>\n<strong>Carta<\/strong>: stampato a colori e plastificato Magno Volume 150 g\/m2<br \/>\n<strong>Edizione<\/strong>: 2022, italiano \/ inglese<\/p>\n<p><strong>Spilla Cappelli Identity Design<\/strong><br \/>\n<strong>Dimensioni<\/strong>: \u00d8 5 cm<br \/>\n<strong>Colore<\/strong>: nero<\/p>\n","protected":false},"excerpt":{"rendered":"<p><em>Stampato e rilegato in Italia da Skira Editore, Milano. Prima edizione, gennaio 2022.<\/em><\/p>\n<p><strong>Cover Photo<\/strong> &#8211; Cinzia Capparelli<br \/>\n<strong>Editorial Design<\/strong> &#8211; Cappelli Identity Design<br \/>\n<strong>Editorial Collaboration <\/strong>&#8211; Lorenzo Iervolino, Maria R. Tedesco, Giulia Vallone<br \/>\n<strong>Editorial Coordination<\/strong> &#8211; Vincenza Russo<br \/>\n<strong>Editing<\/strong> &#8211; Domenico Pertocoli, Francesca Pagliano<br \/>\n<strong>Traduzioni<\/strong> &#8211; Giulia Incelli, Shannon Marie Clay<br \/>\n<strong>Ricerca Iconografica<\/strong> &#8211; Cappelli Identity Design<br \/>\n<strong>Typeface<\/strong> &#8211; Akkurat Pro by Lineto, Libertinus Serif by Libertinus Fonts, OT L22 Bold by Cappelli Identity Design (E. Cappelli, A. Pace, L. Properzi, F. Zanino)<\/p>\n","protected":false},"featured_media":37239,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false},"product_cat":[315],"product_tag":[295,296],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Dynamic brand, libro e spilla - Cappelli Identity Design<\/title>\n<meta name=\"description\" content=\"Il metodo del Dynamic brand nasce dalle analisi del mercato odierno e dalla ricerca di un metodo che possa restituire valore.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cappellidesign.com\/it\/shop\/libro-dynamic-brand\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dynamic brand, libro e spilla - Cappelli Identity Design\" \/>\n<meta property=\"og:description\" content=\"Il metodo del Dynamic brand nasce dalle analisi del mercato odierno e dalla ricerca di un metodo che possa restituire valore.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.cappellidesign.com\/it\/shop\/libro-dynamic-brand\/\" \/>\n<meta property=\"og:site_name\" content=\"Cappelli Identity Design\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/cappellidesign\/\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-21T15:23:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.cappellidesign.com\/wp-content\/uploads\/2022\/02\/CID_Shop_Kit_Book_Pin-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1920\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@cappellidesign\" \/>\n<meta name=\"twitter:label1\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minuti\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.cappellidesign.com\/it\/shop\/libro-dynamic-brand\/\",\"url\":\"https:\/\/www.cappellidesign.com\/it\/shop\/libro-dynamic-brand\/\",\"name\":\"Dynamic brand, libro e spilla - 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