There are many ways to work on Brand Positioning. Usually, an overview of the market positioning, reference sectors, commercial value, stronger products or services, etc. is developed in comparison to main competitors. In building a strategic communication plan, we proceed to a similar operation focused on the Brand Profile, Value Proposition, Communication Style and Tone Of Voice, etc., and the whole is organized into different maps, returning a graphic display of the position occupied by the brand (Positioning Map).
The brand positioning map allows to shape the main positioning objectives, those aspects on which to act, also establishing a pathway together with the customer in order to plan a wide-ranging, step-by-step strategy.
So, the whole communication is organized in a cohesive and coherent way, multiplying the brand "distinctiveness", and therefore its potential for penetration in the market as well as in people's minds.