Content Production is the creative process that allows production of visual and/or textual resources – such as video contents, texts for eBooks or blog articles, matters for social media posts, but also photographic services, writings and pics for brochures, flyers, catalogs and magazines, and again infographic development, newsletters, info banners, and so on.
Content Production process is rather complex as well as strategic, and requires cross-cutting, multidisciplinary analyzes since it must be able to identify the audience and the target, the reference environment, and the main characteristics of the culture to which they belong. In this way, one can plan which concepts and messages will be most intelligible and effective, which content could be most successful, which themes or topics to put in place to increase brand awareness, interest to the brand offer, and purchase desire.

Creating contents means to build an effective and suitable form for communication in relation to time, place, and people at all.
It means to know specific tools and techniques to correctly convey the Brand Image, its Tone Of Voice and Essence.