Email Marketing definition.
Email marketing is still the most used channel that companies exploits to update their contacts regarding news, promotions, events, etc. However, its use has changed a lot in recent years. From a broad communication for everybody, it turned to a direct one-to-one channel.
Using email marketing automation to send custom emails – based on user interaction with a specific content – is one of the winning strategies that we use in Cappelli Identity Design for business growth of our customers.

Ikono TV
Email marketing guarantees for each user the right content at the right time. So, customer trust rises significantly as well as reputation and business.