Funnel Building is a digital marketing service meant and structured in many different ways. Among others, we find statements about Funnel such as purchasing funnel, customer journey funnel or conversion funnel, and so on. Nevertheless, all these definitions share the same concept: the physical features of an actual “funnel”.
In fact, when we talk about Funnel we firstly mean a funnel-shape thing. Then, something which has a wide opening at the entrance and gradually narrows toward the exit. In marketing, this concept is a good representation of the strategies aimed to reach large audience and, over the pathway, bring to goal only some users. This “user journey” implies a shift from a condition to another, in this case from a general-user to a customer-user.

So, we say that a Funnel is a strategy aimed to turn a user in a customer, drive him from an imaginary unknown status to a tie-to-brand customer, and become a real “brand evangelist”.