The concept developed for the social media campaign held by Emirates on the occasion of Visit Dubai Italian events for the 8th of March aims at the successful repositioning of Dubai within the Italian market under the better understanding of its bountiful culture.

The purpose is to forward the message of Dubai as a place whose core values are freedom, beauty, wonder, culture and innovation, and to forward it especially to women.

Culture and Innovation.
That’s Design.

Services
Art Direction
Brand Advertising
Editorial Design
Logo Design
Storytelling
Type Design
Emirates Dubai – Advertising Billboard on Street
Emirates Dubai – Invitation

On the basis of these premises, the social media campaign "Dubai. She is the wonder" takes place, where Dubai is seen as a woman and by the eye of a woman. This dual perspective creates a positive emotional tension between the wonder in the eyes of the woman who looks and the wonder of what is being looked at.

Emirates Dubai – Advertising on Street
Emirates Dubai – Advertising Editorial Design
Emirates Dubai – Digital Corporate Identity - Laptop View
Emirates Dubai – Tablet View
Creative Direction
Emanuele Cappelli
Art Direction
Andrea Fiori
Communication Strategy
Arianna Cappelli
Web Marketing
Marta Marcias
Social Media Marketing
Vito Lopriore
Web Development
Tommaso Biondo
Exhibit Design
Emiliano Gatti
Photography
Christian Rizzo

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