We designed a Dynamic brand for Latitude, an independent company specialising in asset & energy management, that combines strategic vision, innovation and real impact. This project was created to launch Eleven, a new electric mobility infrastructure network for businesses, hospitality facilities, shopping centres and industrial operators.
We imagined a Dynamic brand that evolves over time and space. It is designed to convey sustainable mobility as a collective movement, not only through technology. The concept behind the project is inspired by nature and the behaviour of flocks: each charging point becomes part of an intelligent, flexible, constantly adapting ecosystem.
The result is a vibrant and fluid visual system that can represent complexity through harmony of movement, network strength, and projection into the future. This project connects brand identity, digital platforms, editorial materials and social strategy to build relationships with businesses and territories.
Power. Charge. Move.
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