Our approach is an endless journey. We explore to design dynamic identity systems. So, we design.

Cappelli Identity Design team

Founded in Rome in 2010 by the designer Emanuele Cappelli, Cappelli Identity Design is a multidisciplinary design studio which operates worldwide from Rome, Milan and Turin (OGR Tech innovation hub).

Thanks to the two departments of Design and Strategy – two visions that work in parallel by influencing and interacting with each other – the Studio designs multidisciplinary projects from brand identity to marketing strategies and integrated communication.

Values and people make Cappelli Identity Design studio a place of continuous exchanges and contamination, but what distinguishes it from the others is its method. Dynamic brand is a new way of design, it comes from the relationship between space and time and it aims to build up a dialogue with people by communicating the brand’s identity and its changing nature. 
In 2022 all of this became a book published by Skira, included in the World Design Organization recommended readings collection.

Emanuele Cappelli
Designer & Founder
Arianna Cappelli
Head of Strategy
& Client Director
Fabio Zanino
Head of Communication
& External Relations
Paola Galdi
Education & Development Manager
Marianna Abbate
Content & Community Specialist
Stefano Bellucci Sessa
Experience Strategist
Beatrice Bertinazzi
Social Media Specialist
Anna Caruso
Digital Project Manager
Gabriele Colantuoni
Digital Strategist
Noemi Danzi
Social Media Specialist
Lara Fanelli
Project Manager
Matilde Francia
Lorenzo Iervolino
Maria Jellyman
Lidia Matarazzo
Gianmario Palombo
Lisa Romanato


Every human action is a mark on the environment and society. Cappelli Identity Design supports a sustainable approach towards the environment, both socially and emotionally. A daily commitment that participates in the respect of a fair and democratic system.


Cappelli Identity Design is populated with different people, identities, and cultures that together design a liquid corpus, fluid yet disciplined one, always open to contamination, and an integrated development.


Cappelli Identity Design promotes design and its project-oriented, technical and cultural development through the research, which is aimed to support experimental, innovative and inclusive activities.

Random Curiosities

Click here to know a weird fact about us (that probably you don't care)
The first career attempted by our CEO Emanuele was professional footballer.
When our CEO Emanuele was a child loved to draw horses.
Arianna dreamed of traveling to Nepal alone – at the age of nine!
Arianna has almost completed the placement of little Miriam in the kindergarten. Next step? Sleep, at least one night.
On Sunday, Emiliano leaves the computer and turns on the oven, preparing excellent cakes with his daughter Ginevra.
Andrea has a sort of Ommatophobia: he cannot see anyone who touches eyes without feeling bad. But he continuously draws them.
Andrea hated Graphic Design during University. He passes Graphics exams only at the end of the path. Now? He's our Art Director.
Max makes his best things holding an ESP guitar on his hands.
Max obtained a PHD in Philosophical and Social Sciences, and loves astrobiology.
Diego lived in Tokyo, and - though he isn't a drinker - he had a part-time job as sommelier.
In Cappelli Identity Design, all green thumb jobs are fulfilled - by vocation and ability - by Diego: the Green Boy.
Giulia M. is 182 cm tall, and she plays as Central in a volleyball team.
Giulia M. loves working with music. She has a very trained ear as she's a progressive-rock drummer.
There are pics in which Simona is walking on the water. Already seen? Yeah, may be!
In the daylight Simona always seems so serious. But in the evening she enjoys imitating animals, people, and dialects in a comic theater group.
Instead of spending money on calligraphy nibs, Giovanni creates them with a wooden stick and a piece of jar.
Giovanni is still looking for a balance... but meantime he proves very stable in walking on the ropes (do you know slackline?)
Giulia T. has an obsession with the zodiac signs. But only believes in horoscope whether she can achieve her goals.
Our Giulia T. believes that the best zodiac sign is Capricorn, and that 2020 will be going very well.
Alessandra hates exclamation marks, ellipsis, wrongly accented "e", and randomly commas.
Alessandra is Pisces ascendant Pisces, and she believes the most beautiful zodiac sign is that.