Dynamic brand.
Our vision of design
is linked to people.

Our vision of design takes into account time, space, cultural and social evolution: it is based on identity, which can only exist with diversity, on enrichment, given by the knowledge of the other from us. So, we design through the Dynamic brand methodology.

Designing following the Dynamic brand methodology means putting the role of the individual back at the centre of corporate communication, developing fluid and coherent communication across all communication media. Bringing people closer and creating an authentic relationship with the brand is therefore the ultimate goal of the method, leveraging the constant and coherent communication of corporate values. A method taught all over the world and represented in Italy by the Cappelli Identity Design studio, which in 2022 took shape in book published by Skira.

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A methodology that makes it possible to create projects that are simple and innovative at the same time, capable of representing and transmitting a high social, aesthetic and functional significance.

Identity is dynamic by nature. It can only evolve.

Through the Dynamic brand only, the architecture of communication becomes a concrete, knowable and recognisable reality. A circular scheme, in which at the centre we see the visual identity system marry perfectly with the corporate values.

Communication is finally integrated. Economic investments optimised. Design closer to people.

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Product design

Values and people make Cappelli Identity Design studio a place of continuous exchanges and contamination, but what distinguishes it from the others is its method. Dynamic brand is a new way of design, it comes from the relationship between space and time and it aims to build up a dialogue with people by communicating the brand’s identity and its changing nature.

In 2022 all of this
became a book
published by Skira.