Dynamic brand.
Our vision of design
is linked to people.
It takes into account time, space, and cultural and social evolution. It is based on identity, which can only exist with diversity. And it is enriched by our knowledge of the other.
So, we design through the Dynamic brand methodology.
Designing through the Dynamic brand methodology means bringing people back to the center of corporate communication, developing fluid and coherent communication throughout all media, on all platforms. Bringing people together, inspiring authentic relationships with a brand is the design goal of this creative process, which is based on constant and consistent communication of corporate values. A method taught all over the world and representative of Cappelli Identity Design studio in Italy.










It is a methodology that allows us to create simple and innovative projects, artfully capable of producing high social, aesthetic and functional impact. Identity is dynamic by nature. And it can only evolve.
With the Dynamic brand, the architecture of communication is transformed into a concrete, recognizable and knowable reality. It is a circular framework, with a visual identity system at its center that is perfectly wedded to the corporate values it professes.
Finally. Integrated communication. Economic investments optimized. Designing for people.
SERVICES
- OT L22 Type
- Fondazione TOG
- EarthBi
- TernaCult
- Compagnie Industriali Riunite
- Ritratto Rosso
- Umberto Cesari
- Terna. Italy-Montenegro
- Fondazione CRT
- The States General of the Italian Energy Transition
- Mesauda
- Associazione Archivio Storico Olivetti
- Sky Arte. Luce Social Club
- Fondazione Adriano Olivetti
- RUFA Contest 2019. David LaChapelle
- Venice Film Fest 2019
- Venice Film Fest 2018
- RUFA Contest 2018. Shirin Neshat
- RUFA Contest 2017. Francis Kéré
- Rashid RC 2016
- RUFA Contest 2015. Stefan Sagmeister
- Pascarella Kasher
- RUFA
- Hartè
- RUFA Open Day 2019
- D'Ascenzi Pavimenti Italiani
- Festival del Cinema di Venezia 2020
- MADdoll
- RUFA Open Day 2018. You Can Be
- Sistemi Aeraulici
- Istituto Nazionale Fisica Nucleare
- Vaporetto dell'Arte
- Kering Group. The Mall
- Geores
- TIM Cubovision
- Associazione Difesa Diritti Amputati
- ikono TV
- ikono On Air Fest
- MUŻA
- RUFA Open Day 2016. Tell It
- Morrow Sodali
- Mondelliani
- DAMA Book & Design Store
- Nobile Italia
- ABARoma
- RUFA Contest 2020-22
- Fondazione TOG
- EarthBi
- Umberto Cesari
- Terna Innovation Hub
- The States General of the Italian Energy Transition
- RUFA Open Day 2020. Flying Colors
- Sky Arte. Luce Social Club
- Fondazione Adriano Olivetti
- Cannes Film Festival 2021
- Cannes Film Festival 2019
- Guida all'Europrogettazione
- Pascarella Kasher
- RUFA Open Day 2019
- D'Ascenzi Pavimenti Italiani
- Vaporetto dell'Arte
- Samsung
- ikono TV
- RUFA Open Day 2016. Tell It
- Mondelliani
- DAMA Book & Design Store
- ABARoma
- Fondazione TOG
- Terna. Italy-Montenegro
- Terna Innovation Hub
- Fondazione TIM
- The States General of the Italian Energy Transition
- TIM Foundation. Disleggo Campaign
- Fondazione Adriano Olivetti
- Cannes Film Festival 2021
- Venice Film Fest 2019
- Cannes Film Festival 2019
- Olivetti Design Contest
- Cinecittà. Eye Screen
- Venice Film Fest 2018
- Solid Light Festival
- Pascarella Kasher
- Emirates
- Festival del Cinema di Venezia 2020
- MADdoll
- Sistemi Aeraulici
- Thangi Cashmere
- Istituto Nazionale Fisica Nucleare
- RinnovA+
- Morrow Sodali
- Mondelliani
- Nobile Italia
- Anobii
- ABARoma
- Fondazione TOG
- EarthBi
- TernaCult
- Umberto Cesari
- Terna Innovation Hub
- Fondazione CRT
- Mesauda
- Associazione Archivio Storico Olivetti
- RUFA Open Day 2020. Flying Colors
- Fondazione Adriano Olivetti
- RUFA Contest 2019. David LaChapelle
- Guida all'Europrogettazione
- RUFA Contest 2018. Shirin Neshat
- RUFA Contest 2017. Francis Kéré
- Solid Light Festival
- Rashid RC 2016
- RUFA Digital Open Day 2021
- RUFA Contest 2015. Stefan Sagmeister
- RUFA
- Premio Scuola Digitale
- D'Ascenzi Pavimenti Italiani
- Emirates
- RUFA Open Day 2018. You Can Be
- Sistemi Aeraulici
- Istituto Nazionale Fisica Nucleare
- Kering Group. The Mall
- TIM Cubovision
- Samsung
- ikono On Air Fest
- MUŻA
- RUFA Open Day 2016. Tell It
- Anobii
- Fondazione TOG
- Ritratto Rosso
- The States General of the Italian Energy Transition
- Mesauda
- TIM Foundation. Disleggo Campaign
- RUFA Open Day 2020. Flying Colors
- Sky Arte. Luce Social Club
- Fondazione Adriano Olivetti
- Cannes Film Festival 2021
- Venice Film Fest 2019
- Cannes Film Festival 2019
- Cinecittà. Eye Screen
- Venice Film Fest 2018
- RUFA Digital Open Day 2021
- Premio Scuola Digitale
- Festival del Cinema di Venezia 2020
- Cinecittà. Fellas22 Documentary
- ikono TV
- The States General of the Italian Energy Transition
- Sky Arte. Luce Social Club
- RUFA Contest 2019. David LaChapelle
- Cannes Film Festival 2019
- Guida all'Europrogettazione
- RUFA Contest 2018. Shirin Neshat
- RUFA Contest 2017. Francis Kéré
- Rashid RC 2016
- RUFA Contest 2015. Stefan Sagmeister
- RUFA Open Day 2019
- RUFA Open Day 2018. You Can Be
- Ritratto Rosso
- Terna. Italy-Montenegro
- Fondazione TIM
- The States General of the Italian Energy Transition
- Sky Arte. Luce Social Club
- Cannes Film Festival 2021
- Venice Film Fest 2019
- Cannes Film Festival 2019
- Venice Film Fest 2018
- Solid Light Festival
- RUFA Digital Open Day 2021
- Premio Scuola Digitale
- Festival del Cinema di Venezia 2020
- Kering Group. The Mall
- ikono TV
- RUFA Contest 2019. David LaChapelle
- Cannes Film Festival 2019
- Venice Film Fest 2018
- RUFA Contest 2018. Shirin Neshat
- RUFA Contest 2017. Francis Kéré
- Solid Light Festival
- Rashid RC 2016
- RUFA Contest 2015. Stefan Sagmeister
- RUFA
- RUFA Open Day 2019
- Vaporetto dell'Arte
- ikono On Air Fest
- MUŻA
- DAMA Book & Design Store
- Anobii
- Fondazione TOG
- Terna Innovation Hub
- Fondazione CRT
- Fondazione Adriano Olivetti
- RUFA Contest 2019. David LaChapelle
- Guida all'Europrogettazione
- RUFA Contest 2018. Shirin Neshat
- RUFA Contest 2017. Francis Kéré
- Rashid RC 2016
- RUFA Contest 2015. Stefan Sagmeister
- RUFA
- RUFA Open Day 2019
- Emirates
- RUFA Open Day 2018. You Can Be
- Kering Group. The Mall
- Geores
- Associazione Difesa Diritti Amputati
- DAMA Book & Design Store
Values and people make Cappelli Identity Design studio a place of continuous exchanges and contamination, but what distinguishes it from the others is its method. Dynamic brand is a new way of design, it comes from the relationship between space and time and it aims to build up a dialogue with people by communicating the brand’s identity and its changing nature.