RECYCLE-CIG is the national initiative launched by Logista, a distributor of point-of-sale products and services, to raise awareness and promote the proper disposal of end-of-life electronic cigarettes. We were responsible for the creative for the campaign, which was launched in August in Italy and took shape through a concrete concept and a claim with an informal register: «Dove vanno?» (Where do they go?).
To support the initiative, a number of touch points were activated to maximise the spread of the message to a younger target audience, including the development of a landing page, Google campaigns across the search and display network, and an influencer marketing campaign involving 10 key influencers in the national digital landscape. Here are some examples:
On the digital side, the activities carried out generated more than 5 million impressions and over 200K engagements, raising awareness and interest in Logista’s initiative and demonstrating the effectiveness of the message.
