Heallo, an innovative food biotechnology company, launched JAXplus®, a natural soluble fibre that improves the nutritional profile and reduces the glycemic index of foods. The challenge of this integrated campaign was to position JAXplus® within the food market for specific target audiences. We developed communications across multiple digital touchpoints, starting with an advertising campaign, dedicated photo shoot and media planning, social media communications, influencer marketing, DEM and sponsored e-commerce campaigns for lead generation.
The key message was to highlight how JAXplus® soluble fibre, sourced from food by-products and therefore sustainable, can positively impact the diet of athletes or anyone who wants to keep harmful glycaemic spikes under control.
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