For Your Local X, a tour operator offering personalized, authentic travel experiences with a friendly approach, we developed a new positioning strategy through a new name and a Dynamic brand that uses illustration as its primary visual element.
Musica Maestro (Music Master) is the concept behind the project: Your Local X is the conductor of the travel experience, bringing different sounds into harmony and setting the rhythm to create an itinerary that reflects each traveler’s personal style.
The identity system reflects Your Local X’s smart, friendly approach, from the choice of typeface to the color palette. Milligram, a tribute to modernist grotesque typefaces, features distinctive details that highlight the creative and unconventional spirit of the tours. Illustrations reinforce the brand’s ability to design tailor-made travel experiences with an approachable and reliable mindset.
Unconventional tour.
Unconventional identity.
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