June 10, 2026, the closing event of Grand Tour AFAM was held at the Italian Cultural Institute in Brussels. The international project, coordinated by RUFA, involved 16 partners, including AFAM institutions and public organizations, with the aim of promoting Italian culture, creativity and talent around the world.
After two years of activities, events, international roadshows, workshops, contests and initiatives dedicated to new generations, Brussels hosted the official presentation of the catalogue, which brings together the experiences, results and visions that emerged throughout the journey. Emanuele Cappelli, with the support of the entire team, curated the creative direction and visual identity of the project, developing a Dynamic brand system capable of representing the multidisciplinary and constantly evolving nature of Grand Tour AFAM.
Through a narrative that weaves together art, cinema, design, music, dance, research and innovation, the catalogue conveys the complexity and richness of an initiative that involved students, lecturers, researchers and international experts in a journey to discover Italian cultural excellence. For our studio, this project represented much more than a brand identity: it was the creation of a cultural ecosystem capable of connecting people, territories and institutions through the language of design.
The presentation of the catalogue in Brussels marks the formal conclusion of the project, but also the beginning of a new phase: the international dissemination of the results achieved and the relationships built. A legacy that confirms the role of design as a tool for dialogue, knowledge and cultural transformation.
© Photo: Marta Ferro – Ammodo studio
