An exhibition and contest celebrating the legacy of «Stile Olivetti» and its projection towards the future
From November 23, 2026, to February 14, 2027, the Museo Municipal de Arte Moderno de Cuenca will host Olivetti Vivo, an international exhibition dedicated to the history and cultural legacy of the iconic Italian company Olivetti. The exhibition will officially open on Wednesday, November 25.
Meanwhile, as of June 10, the «Ser al centro» competition is officially open. This international contest, aimed at Latin American design students, invites participants to reinterpret the values of the Stile Olivetti through the contemporary design of posters.
Exhibition
This initiative, organized by the Universidad del Azuay, Associazione Archivio Storico Olivetti, Cappelli Identity Design, DAD – Dipartimento di Architettura e Design del Politecnico di Torino, MEI – Museo Nazionale dell’Emigrazione Italiana – MIC, and RUFA, brings one of the most significant examples of the integration of industry, design, culture, and social responsibility to Latin America. Designed under our creative direction and based on the concept of «Proyección hacia el futuro» (Projection towards the future), the exhibition tells the story of the birth of Stile Olivetti. This corporate culture integrates product, architecture, graphics, and communication into a coherent system with design as its underlying structure. The exhibition features original objects, archival documents, posters, photographs, and iconic products, accompanied by experiments and workshops. Screenings of the documentaries Paradigma Olivetti and Prospettiva Olivetti, directed by Davide Maffei, are also scheduled.
Olivetti Vivo
23 November 2026 – 14 February 2027
Museo Municipal de Arte Moderno de Cuenca – Cuenca, Ecuador
Exhibition opening: 25 November 2026
Contest
In the frame of Olivetti Vivo exhibition and conference, the Universidad del Azuay, Cappelli Identity Design, and the Associazione Archivio Storico Olivetti will launch «Ser al centro», an international design competition for Latin American students, in collaboration with RUFA. Based on the concept of «Proyección hacia el futuro», the contest places the human being and the community at the center as key elements of the project. Exclusively dedicated to poster design, the contest invites participants to reinterpret the values of Stile Olivetti in a contemporary manner. An international jury will evaluate the projects, and the finalists will have the opportunity to see their work exhibited at the Museo Municipal de Arte Moderno de Cuenca during the exhibition. Three projects will be awarded Gold, Silver, and Bronze prizes.
Cappelli Identity Design is ADI Associazione per il Disegno Industriale and World Design Organization (WDO)® member.
