In the context of Rome Future Week® 2026, a conversation dedicated to the Dynamic brand methodology as a model for designing identities capable of adapting, growing, and building relationships over time. Drawing from the book Dynamic brand, Emanuele Cappelli will join Paola Bellin in a Reading Room curated by [e]Design Festival, exploring the brand as a living system at the intersection of design, culture, and innovation.
The talk is part of the Reading Room project, a series of conversations dedicated to design culture, bringing together designers, architects, entrepreneurs, and scholars to reflect on what it means to design today. The initiative is promoted by [e]DesignFestival Treviso.
Now in its sixth edition, [e]DesignFestival is a multidisciplinary event featuring exhibitions, talks, and workshops that highlight design-driven innovation as a tool for improving social, cultural, economic, and environmental quality of life.
A talk by Cappelli Identity Design – member of ADI Associazione per il Disegno Industriale and the World Design Organization (WDO)® – in collaboration with [e]DesignFestival Treviso and Shell Libreria Bistrot.
