About

WHO WE ARE

Our approach is an endless journey. We explore to design dynamic identity systems. So, we design.

Founded in Rome in 2010 by CEO and Creative Director Emanuele Cappelli, Cappelli Identity Design is a strategic design studio that operates worldwide and in 2021 has opened a new office in Torino in the European OGR Tech innovation hub.

Thanks to the two departments of Design and Strategy – two visions that work in parallel by influencing and interacting with each other – we design multidisciplinary projects from brand identity to marketing strategies and integrated communication.

Values and people make Cappelli Identity Design studio a place of continuous exchanges and contamination, but what distinguishes it from the others is its method. Dynamic brand is a new way of design, it comes from the relationship between space and time and it aims to build up a dialogue with people by communicating the brand’s identity and its changing nature. In 2022 all of this became a book published by Skira.

VALUES

Social
sustainability

RUFA CONTEST FRANCIS KERE
Every human action is a mark on the environment and society. Cappelli Identity Design supports a sustainable approach towards the environment, both socially and emotionally. A daily commitment that participates in the respect of a fair and democratic system.

Integration

Cappelli Identity Design is populated with different people, identities, and cultures that together design a liquid corpus, fluid yet disciplined one, always open to contamination, and an integrated development.

Research

RUFA CONTEST SHIRIN NESHAT
Cappelli Identity Design promotes design and its project-oriented, technical and cultural development through the research, which is aimed to support experimental, innovative and inclusive activities.
the dynamic brand

Values and people make Cappelli Identity Design studio a place of continuous exchanges and contamination, but what distinguishes it from the others is its method. Dynamic brand is a new way of design, it comes from the relationship between space and time and it aims to build up a dialogue with people by communicating the brand’s identity and its changing nature. What is achieved is a strong and coherent identity system, with such distinctive features that it works perfectly even without a logo. Thanks to Dynamic brand, the vertical scheme no longer exists, the architecture of communication becomes integrated.

In 2022 all of this
became a book
published by Skira.

Discover more
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Studio
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Our workplace is a sensible ambiance that mirrors and shapes our way-of-being.

Inclusion.
Sharing.
Sustainability.

You're always welcome.

In 2019 April, Cappelli Identity Design buys and goes for the renovation of a residence in the historical district of San Giovanni, Rome downtown.

The renovation project was really ambitious: a technical as well as administrative challenge. The concept, design, and the general "ambiance" of the Studio were in the spanish architect Iris Pedro Tatay and Emanuele Cappelli hands.
The Studio had to be not only the headquarters of Cappelli Identity Design but also a place of cultural and creative sharing. Also, it required to be a stay for artists and young scholars.

So, the Studio is thought and run as open-space, in pure minimal style with an industrial nuance. High ceilings and large windows provide a lot of natural light and air. The main color palette is white and blue composed: the white walls convey a plain texture in which blue components show off like energy slashes.
The place is fitted to keep ideas and plannings flying throughout. Talks and glances are always desirable here. Keeping tied bodies and brains helps to get more from people as well as growing together. That's our first teamwork commitment.

Since opening, the Studio welcomes artworks such as paintings, posters, sculptures, rarities, and it provides a big bookcase with significative publications in Design, Strategy and Communication. Lifelong research and human/professional development is pivotal in Cappelli Identity Design, and everybody can take time to keep growing, sharing knowledge, supporting integration.

TEAM
emanuele cappelli
Emanuele Cappelli
Founder & Creative Director
Arianna Cappelli
Head of Strategy
& Client Director
Fabio Zanino
Head of Communication
& External Relations
Gabriele Colantuoni
Social Media Specialist
Andrea Fiori
Art Director
Simona Gentile
Communication & Social Media Manager
Lorenzo Iervolino
Copywriter
Giulia Martino
Designer
Massimiliano Napoli
Communication Project Manager
Lara Fanelli
Lara Fanelli
Account & Project Manager
Danila Domizi
Danila Domizi
Project Manager
Simone Pareti
Simone Pareti
Designer
Marianna Abbate
Marianna Abbate
Content & Community Specialist

Random Curiosities

Click here to know a weird fact about us (that probably you don't care)
The first career attempted by our CEO Emanuele was professional footballer.
When our CEO Emanuele was a child loved to draw horses.
Arianna dreamed of traveling to Nepal alone – at the age of nine!
Arianna has almost completed the placement of little Miriam in the kindergarten. Next step? Sleep, at least one night.
On Sunday, Emiliano leaves the computer and turns on the oven, preparing excellent cakes with his daughter Ginevra.
Andrea has a sort of Ommatophobia: he cannot see anyone who touches eyes without feeling bad. But he continuously draws them.
Andrea hated Graphic Design during University. He passes Graphics exams only at the end of the path. Now? He's our Art Director.
Max makes his best things holding an ESP guitar on his hands.
Max obtained a PHD in Philosophical and Social Sciences, and loves astrobiology.
Diego lived in Tokyo, and - though he isn't a drinker - he had a part-time job as sommelier.
In Cappelli Identity Design, all green thumb jobs are fulfilled - by vocation and ability - by Diego: the Green Boy.
Giulia M. is 182 cm tall, and she plays as Central in a volleyball team.
Giulia M. loves working with music. She has a very trained ear as she's a progressive-rock drummer.
There are pics in which Simona is walking on the water. Already seen? Yeah, may be!
In the daylight Simona always seems so serious. But in the evening she enjoys imitating animals, people, and dialects in a comic theater group.
Instead of spending money on calligraphy nibs, Giovanni creates them with a wooden stick and a piece of jar.
Giovanni is still looking for a balance... but meantime he proves very stable in walking on the ropes (do you know slackline?)
Giulia T. has an obsession with the zodiac signs. But only believes in horoscope whether she can achieve her goals.
Our Giulia T. believes that the best zodiac sign is Capricorn, and that 2020 will be going very well.
Alessandra hates exclamation marks, ellipsis, wrongly accented "e", and randomly commas.
Alessandra is Pisces ascendant Pisces, and she believes the most beautiful zodiac sign is that.