About

We are
WHO WE ARE
Our approach is an endless journey. We explore, in balance with traditions. Crossing signs we make interactive identity systems.
So, we design.

Founded in Rome in 2009 by current CEO and Creative Director Emanuele Cappelli, Cappelli Identity Design is now a design and strategic marketing studio that operates worldwide.

Thanks to the two departments of Design and Marketing – two visions that work in parallel by influencing and interacting with each other – the way we work realizes projects ranging from brand identity to the development of marketing strategies and integrated marketing communication.

Our values

Sustainability

RUFA CONTEST FRANCIS KERE
Every human action is a mark on the environment. Cappelli Identity Design supports an ecological approach towards the physical, social, and emotional environment. A daily commitment engaged to honor a right and democratic system.

Integration

Cappelli Identity Design is populated with different people, identities, and cultures that together design a liquid corpus, fluid yet disciplined one, always open to contamination, and an integrated development.

Research

RUFA CONTEST SHIRIN NESHAT
Cappelli Identity Design promotes design and its project-oriented, technical and cultural development through the research, which is aimed to support experimental, innovative and inclusive activities.
Our team
Emanuele Cappelli
CEO & Creative Director
Arianna Cappelli
Head of Strategy & Account Director
Teo Boldrini
Graphic Designer
Diego Fabi
Digital Strategist
Andrea Fiori
Art Director
Emiliano Gatti
Executive Director
Simona Gentile
Social Media Manager
Alessandra Giacomelli
Copywriter
Francesco Gualtieri
Graphic Designer
Alessia Olivari
Illustrator
Lorenzo Iervolino
Copywriter & Content Manager
Massimiliano Napoli
Communication Project Manager
Giovanni Dal Ben
Lettering Artist
Giulia Martino
Motion Graphic Designer
Antonio Natilla
Graphic Designer
Valerio Stabile
Graphic & Digital Designer
Giulia Taglienti
Press Officer and Content Editor

Random Curiosities

Click here to know a weird fact about us (that probably you don't care)
The first career attempted by our CEO Emanuele was professional footballer.
When our CEO Emanuele was a child loved to draw horses.
Arianna dreamed of traveling to Nepal alone – at the age of nine!
Arianna has almost completed the placement of little Miriam in the kindergarten. Next step? Sleep, at least one night.
On Sunday, Emiliano leaves the computer and turns on the oven, preparing excellent cakes with his daughter Ginevra.
Andrea has a sort of Ommatophobia: he cannot see anyone who touches eyes without feeling bad. But he continuously draws them.
Andrea hated Graphic Design during University. He passes Graphics exams only at the end of the path. Now? He's our Art Director.
Max makes his best things holding an ESP guitar on his hands.
Max obtained a PHD in Philosophical and Social Sciences, and loves astrobiology.
Diego lived in Tokyo, and - though he isn't a drinker - he had a part-time job as sommelier.
In Cappelli Identity Design, all green thumb jobs are fulfilled - by vocation and ability - by Diego: the Green Boy.
Giulia M. is 182 cm tall, and she plays as Central in a volleyball team.
Giulia M. loves working with music. She has a very trained ear as she's a progressive-rock drummer.
There are pics in which Simona is walking on the water. Already seen? Yeah, may be!
In the daylight Simona always seems so serious. But in the evening she enjoys imitating animals, people, and dialects in a comic theater group.
Antonio Natilla is only the first of six "Antonio Natilla" in his family.
In addition to dealing with brands, websites, and visual design, Antonio writes and draws stories for children.
Instead of spending money on calligraphy nibs, Giovanni creates them with a wooden stick and a piece of jar.
Giovanni is still looking for a balance... but meantime he proves very stable in walking on the ropes (do you know slackline?)
You know... the most frequently question Teo receives is "Is Teo your real name?"
Teo is carefully evaluated by Cappelli Identity Design. Especially on a football field, any Thursday.
Giulia T. has an obsession with the zodiac signs. But only believes in horoscope whether she can achieve her goals.
Our Giulia T. believes that the best zodiac sign is Capricorn, and that 2020 will be going very well.
Alessandra hates exclamation marks, ellipsis, wrongly accented "e", and randomly commas.
Alessandra is Pisces ascendant Pisces, and she believes the most beautiful zodiac sign is that.
Valerio has a sort of podophobia, and never wears in blue. But there are those who appreciate him anyway... like Sophia – his bike.
Valerio seriously risked being called Eros ("thank you mom, for saving me!"). He is afraid of dogs but he has a dog called Neo.
Studio
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Our workplace is a sensible ambiance that mirrors and shapes our way-of-being.

Inclusion.
Sharing.
Sustainability.

You're always welcome.

In 2019 April, Cappelli Identity Design buys and goes for the renovation of a residence in the historical district of San Giovanni, Rome downtown.

The renovation project was really ambitious: a technical as well as administrative challenge. The concept, design, and the general "ambiance" of the Studio were in the spanish architect Iris Pedro Tatay and Emanuele Cappelli hands.
The Studio had to be not only the headquarters of Cappelli Identity Design but also a place of cultural and creative sharing. Also, it required to be a stay for artists and young scholars.

So, the Studio is thought and run as open-space, in pure minimal style with an industrial nuance. High ceilings and large windows provide a lot of natural light and air. The main color palette is white and blue composed: the white walls convey a plain texture in which blue components show off like energy slashes.
The place is fitted to keep ideas and plannings flying throughout. Talks and glances are always desirable here. Keeping tied bodies and brains helps to get more from people as well as growing together. That's our first teamwork commitment.

Since opening, the Studio welcomes artworks such as paintings, posters, sculptures, rarities, and it provides a big bookcase with significative publications in Design, Marketing, and Communication. Lifelong research and human/professional development is pivotal in Cappelli Identity Design, and everybody can take time to keep growing, sharing knowledge, supporting integration.

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