“The Divine Beauty” is the theme identifying RUFA Contest 2019. It is inspired to creative director Emanuele Cappelli’s literal and sensorial statement: “In front of you I cannot withstand. As I feel your soul, I loose my mind. What I see bashes what I feel, and your divine power is a thunder in my skin”.

“The Divine Beauty” is a theme celebrating the form without disturbance or approximations. It seeks the absolute features of color, harmony, and dynamic balance. The set design hosting the artist David LaChapelle celebrates the form that merges with the content, free of approximations. The Divine Aesthetic to aspire to is the search for the universality of the message through the purity of color and form.

David LaChapelle is the President of RUFA Contest 2019. The American photographer and director, and great interpreter of contemporaneity meets and inspires RUFA students and the Roman audience on the occasion of the Contest.

Worlds. Ideas. Beauty.
It’s Planning and Feeling.

Brand identity
Digital design
Digital marketing
Interaction design
+ More

Sometimes we have to stay alone. Deeply thinking on ourselves, on the Other, on the whole world. Recognizing our sentiments.

Concept & Creative Direction
Emanuele Cappelli
Event Direction
Mauro Stancati
Visual Design
Emanuele Cappelli
Social Media Strategy
Arianna Cappelli, Damian Adamik
Press Office
Marta Ruggieri
Motion Graphic
Giulia Martino, MBanga Studio
Set Design
Chiara Castelli, Alessandro Vergoz
Sound Design
Federico Landini
Claudia Rossi
Claudia Rolando, Marta Ferro, Eleonora Cerri Pecorella
Video Direction
Christian Angeli