Fondazione Adriano Olivetti was founded in 1962, two years after Adriano Olivetti’s departure, to celebrate one of the most relevant personalities of business management at an international level that was devoted to social inclusion and advancement of the human person.

Adriano Olivetti is the symbol of Italy’s Modern Industrial Revolution. His Foundation is the institution that preserves his cultural heritage.

In a process of re-branding the historic Liberty Bell (icon of the Adriano Olivetti Foundation, as well as of the publishing house Edizioni di Comunità), we turned it into a dynamic logo that enhances movement, oscillatory dynamism, and we replaced the image of the Bell with lettering.

A Bell Toll.

Brand identity
Editorial design
Positioning strategy
Creative Director
Emanuele Cappelli
Art Director & Web Design
Andrea Fiori
Digital Strategy
Federica Lupinu
Motion Graphics
Giulia Martino
Christian Rizzo

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