The Italian furniture retailer Hartè needed to place itself in a higher market segment while mainly addressing contemporary women. Hence a strong but welcoming design to create a visual language close to its target on both traditional and digital media.
All stores were re-organised using analogue anamorphic installations.
Moving Structures.Quality in Details.
Services
Brand identity
Copywriting
Creative Direction
Emanuele Cappelli
Visual Design
Francesco Di Muro
Copywriting
Alessandra Giacomelli
User Interface
Martina Marabitti