The Italian furniture retailer Hartè needed to place itself in a higher market segment while mainly addressing contemporary women. Hence a strong but welcoming design to create a visual language close to its target on both traditional and digital media.

All stores were re-organised using analogue anamorphic installations.

Moving Structures.
Quality in Details.

Services
Brand identity
Copywriting
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Hartè Arredare come sei
Hartè Arredare come sei
Hartè Arredare come sei
Hartè Arredare come sei
Hartè Arredare come sei
Hartè Arredare come sei
Hartè Arredare come sei
Hartè Arredare come sei
Creative Direction
Emanuele Cappelli
Visual Design
Emanuele Cappelli, Francesco Di Muro, Emiliano Gatti
Copywriting
Alessandra Giacomelli